6909 (6909) Fair Value & Analysis

Consumer Cyclical · Market cap HK$153M

6 6909 6909 · HK

PriceHK$0.2500

Fair ValueHK$0.1900

Upside-24.0%

Quality46/100

Watch 6909 for free — get notified when fair value or trend changes. Watch for free

Evidence: High Range HK$0.1800 – HK$0.2100

Fair value as of: Jul 2, 2026

From 24 valuation models · updated today

Share price −12.9% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$0.2380 – HK$0.6851 · fair‑value band HK$0.1800 – HK$0.2100 · the HK$0.2500 price screens above the HK$0.1900 fair value. As of Jul 2, 2026.

✦ Which stocks are undervalued right now? Check free Discover now →

Analysis

6909 (6909) currently trades at HK$0.2500, while our model-based Fair Value estimate is HK$0.1900 — implying the stock looks roughly 24.0% overvalued today. We read business quality at 46/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

Trailing-twelve-month revenue stands at HK$8.6B. Revenue grew 7.8% year over year. It earns a return on equity of 0.3%. Net debt stands at HK$1.0B. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$8.6B

Revenue growth (YoY) +7.8%

Net margin 0.0%

Return on equity 0.3%

Free cash flow HK$92.7M FY2025

P/E ratio 25.0

More key figures

Operating margin 0.6%

EPS (TTM) HK$0.0100

Dividend yield 8.0%

EPS growth (YoY) -78.6%

Net debt HK$1.0B FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

6909 reported revenue of HK$8.6B in FY2025 versus HK$10.0B in FY2021, a compound −3.5%/yr. Reported net income was HK$3.1M in FY2025, compounding −71.2%/yr from FY2021.

Revenue −3.5%/yr

FY21 HK$10.0B

FY22 HK$10.1B

FY23 HK$10.7B

FY24 HK$8.7B

FY25 HK$8.6B

Net income −71.2%/yr

FY21 HK$456M

FY22 HK$172M

FY23 HK$56.8M

FY24 −HK$24.1M

FY25 HK$3.1M

Is 6909 fairly valued? → Check now

Similar stocks

6 more Auto & Truck Dealerships stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

Stock	Price	Fair Value	vs Fair Value
Carvana Co CVNA	$66.19	$52.74	-20%
Penske Automotive Group PAG	$178.18	$135.60	-24%
D'Ieteren Group SIEVF	$193.00	$124.68	-35%
Hotai Motor Co 2207	495.00 TWD	626.30 TWD	+27%
CarMax, Inc KMX	$48.50	$56.39	+16%
Lithia Motors, Inc LAD	$288.84	$603.90	+109%

Explore undervalued stocks

More undervalued Consumer Cyclical stocks →

All undervalued stocks Technology Financial Services Healthcare Consumer Cyclical Consumer Defensive Communication Services Industrials Energy Basic Materials Real Estate Utilities Deeply Undervalued Stocks Undervalued Blue-Chip Stocks Undervalued Small-Cap Stocks

Frequently asked questions

Is 6909 (6909) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$0.1900 versus a price of HK$0.2500 — about −24% (overvalued). Model-based estimate, not financial advice.

What is the fair value of 6909?

Our model-based fair value for 6909 is HK$0.1900 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$0.2500.

What is the quality score of 6909?

6909 has a Quality Score of 46/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 6909 (6909)?

6909 reported trailing-twelve-month revenue of about HK$8.6B (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 6909?

The net profit margin of 6909 is about 0.0%, meaning it keeps roughly 0.0% of revenue as net income. Based on the latest reported figures.

Does 6909 pay a dividend?

6909 currently shows a dividend yield of about 8.00% relative to its recent price (as of Jul 2, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.