Fairvalue-Calculator Fairvalue-Calculator
EN DE

adidas AG (ADDYY) Fair Value & Analysis

Consumer Cyclical · US · Market cap $35.8B

Price$97.66
Fair Value$62.93
Upside-35.6%
Quality93/100
Evidence: High Range $33.98 – $99.16

Fair value as of: Jun 24, 2026

Analysis

adidas AG (ADDYY) currently trades at $97.66, while our model-based Fair Value estimate is $62.93 — implying the stock looks roughly 35.6% overvalued today. We read business quality at 93/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

About the company

adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally. The company offers footwear and apparel, as well as accessories and gear, including bags, balls, sunglasses, and fitness equipment under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores, mono-branded franchise stores, shop-in-shops, joint ventures with retail partners, and co-branded stores, as well as through its wholesale and e-commerce platforms. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany.

Open the full interactive analysis →

Similar stocks

NIKE, Inc (NKE) -19% ASICS Corporation (ASCCY) -16% Deckers Outdoor Corporation (DECK) -12% On Holding (ONON) -44% Zhejiang China Commodities City Group (600415) +23% Birkenstock Holding (BIRK) -13%

Frequently asked questions

Is adidas AG (ADDYY) undervalued?
As of Jun 24, 2026, our model estimates a fair value of $62.93 versus a price of $97.66 — about −36% (overvalued). Model-based estimate, not financial advice.
What is the fair value of ADDYY?
Our 21-model fair value for adidas AG is $62.93 (as of Jun 24, 2026), built from audited fundamentals. The current price is $97.66.
What is the quality score of ADDYY?
adidas AG has a Quality Score of 93/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.