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AJ Bell plc (AJB) Fair Value & Analysis

Financial Services · GB · Market cap 2.4B GBX

AB AJ Bell plc AJB · LSE
Price£6.12
Fair Value£3.46
Upside-43.5%
Quality82/100
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Healthy Growth
Highly profitable · 35.5% net margin
Low debt · generates free cash flow
2.43% dividend yield
Mixed vs. peers (7/14)
Wide moat 90/100
Evidence: High Range £2.60 – £9.51 Share as image

Fair value as of: Aug 13, 2026

From 13 valuation models · updated today

Fair value updated Aug 13, 2026, revised from £0.7700 to £3.46 (+349.4%) since Jul 15, 2026. Share price +3.1% over the past month.

A strong business, but screening 43% overvalued on our models.

What matters now

  • A high-quality business (quality 82/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety.
  • The model range is unusually wide (£2.60 to £9.51). The outcome hinges heavily on assumptions, so read the point estimate with caution.
  • For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
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Price vs Fair Value (5 years)

£6.38 £2.17 Fair Value £3.46 May 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.

How to read this chart

60‑month range £2.17 – £6.38 · fair‑value band £2.60 – £9.51 · the £6.12 price screens above the £3.46 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.

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Analysis

AJ Bell plc (AJB) currently trades at £6.12, while our model-based Fair Value estimate is £3.46, implying the stock looks roughly 43.5% overvalued today. The Quality Score stands at 82/100 (high quality), in the Financial Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, AJ Bell plc generated revenue of £347M at a net margin of 35.5%. Revenue grew 19.5% year over year. It earns a return on equity of 59.9%. The balance sheet holds a net cash position of £176M. Fundamentals as of Aug 13, 2026

Our scenario range runs from £2.60 (bear case) to £9.51 (bull case); at £6.12, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Financial Services peers we cover trades at -33% fair-value upside, at -43%, AJB screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
Growth DCF £3.41 £6.19 £11.16 80
Residual Income £1.89 £2.61 £26.31 76
Rev-Margin DCF £2.21 £3.51 £5.38 74
All 13 models by family
DCF Models
Owner Earnings £4.37 £8.79 £17.49 31
5Y P/E Exit £3.15 £5.72 £8.93 38
10Y P/E Exit £3.25 £5.75 £9.83 35
Earnings-Based
Graham-Dodd £1.81 £11.95 £16.72 54
Lynch FV £3.48 £4.98 £6.47 50
Dividend Discount
Gordon GGM £1.16 £2.32 £3.51 70
DDM Multi-Stage £1.16 £2.00 £2.45 61
Multiples
P/E Multiple £2.60 £3.46 £4.33 63
P/B Multiple £0.5800 £0.7700 £0.9600 55
Asset-Based
NCAV (Graham) £0.2800 £0.3700 £0.5500 50
Growth DCF
Growth DCF £3.41 £6.19 £11.16 80
Rev-Margin DCF £2.21 £3.51 £5.38 74
Economic Profit
Residual Income £1.89 £2.61 £26.31 76

Widest divergence: DCF Models (£5.75) versus Asset-Based (£0.3700). Highest evidence: Growth DCF (80).

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Key figures & financial health

Revenue (TTM) 347M GBX
Revenue growth (YoY) +19.5%
Net margin 35.5%
Return on equity 59.9%
Free cash flow 84.0M GBX FY2025
P/E ratio 20.4
More key figures
Operating margin 41.8%
EPS (TTM) £0.3000
Dividend yield 2.4%
EPS growth (YoY) +38.6%
Net cash 176M GBX FY2025

Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 82/100

Of which business quality 83 · Market factors (momentum, volatility) 72

Profitability 96
Margins and returns on capital today
Quality Growth 79
Are margins and returns improving?
Cashflow 78
Earnings quality: real cash, not paper profit
Fin. Strength 100
Balance sheet, leverage, solvency risk
Investment 37
Disciplined investing over empire-building
Low Volatility 69
Calm price path (market factor)
Momentum 75
Price trend over the last 3–12 months (market factor)
52W Momentum 69
Distance to the 52-week high (market factor)
Net Issuance 86
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

AJ Bell plc, through its subsidiaries, operates investment platforms in the United Kingdom. The company offers AJ Bell Investcentre, which offers adviser needs and client service, easy-to-use functionality, and a comprehensive investment range at competitive prices; and AJ Bell, an investment platform.

Full company description

AJ Bell plc, through its subsidiaries, operates investment platforms in the United Kingdom. The company offers AJ Bell Investcentre, which offers adviser needs and client service, easy-to-use functionality, and a comprehensive investment range at competitive prices; and AJ Bell, an investment platform. It also provides AJ Bell Touch, a mobile-focused platform service for financial advisers; AJ Bell Dodl, an investment platform that offers commission-free service; AJ Bell Investments, which offers investment management solutions through advisers and direct to customers; AJ Bell Securities for wealth management solutions. In addition, the company operates dealing and custody, media, and educational material. The company was founded in 1995 and is headquartered in Manchester, the United Kingdom.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

AJ Bell plc reported revenue of £318M in FY2025 versus £146M in FY2021, a compound +21.5%/yr. Reported net income was £105M in FY2025, compounding +24.5%/yr from FY2021.

Growth Quality 100/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Latest Revenue (FY 2025)
£318M
Latest YoY
+18.0%
Avg. growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+24.7%
Avg. growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+20.2%
Avg. growth/yr (12Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+15.4%
Revenue +21.5%/yr
FY21 £146M
FY22 £164M
FY23 £218M
FY24 £269M
FY25 £318M
Net income +24.5%/yr
FY21 £43.8M
FY22 £46.7M
FY23 £68.2M
FY24 £84.3M
FY25 £105M
Character of growth · EPS growth decomposed (2014-2025) +22.9 % p.a.
Revenue per share +17.8 pp

of which total revenue +18.5 pp · buybacks/dilution −0.7 pp

EBIT margin +4.3 pp
Tax rate −0.4 pp
Residual (interest, one-offs) +1.2 pp

Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).

AJB screens 43% overvalued. Compare with BlackRock, Inc →

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Cite: Fair Value Calculator (2026). "AJ Bell plc Fair Value". https://www.fairvalue-calculator.com/stock/AJB

Peer Group

Asset Management · 690 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 82 · Top 25%
Fair Value upside −44% · Bottom 25%
Return on equity (TTM) 60% · Top 25%
Return on assets 43% · Top 25%
Net margin (TTM) 36% · Above median
Operating margin (TTM) 42% · Above median
Revenue growth 20% · Above median
Dividend yield (TTM) 2.4% · Below median

Valuation Multiples vs Asset Management median · lower = cheaper

P/E (TTM) 20.4× · Pricier than median
P/B 14.62× · Pricier than 75% of peers
P/S (TTM) 9.17× · Pricier than 75% of peers
P/FCF 37.8× · Pricier than 75% of peers
EV/EBITDA 20.9× · Pricier than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 36
FUTURE 98 · sector 14
PAST 100 · sector 24
HEALTH 100 · sector 95
DIVIDEND 49 · sector 68

VALUE 0: the price sits above our fair-value range.

Insider activity: 30/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Asset Management stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).

Stock Price Fair Value vs Fair Value
BlackRock, Inc BLK $1,161 $465.75 -60%
Blackstone Inc BX $146.41 $52.88 -64%
Investor AB INVEB kr 417.90 kr 835.80 +100%
AB Industrivärden INDUA kr 544.00 kr 375.93 -31%
ICICIAMC ICICIAMC ₹3,077 ₹1,132 -63%
Jio Financial Services Limited JIOFIN ₹256.05 ₹171.84 -33%
Hedef Holding HEDEF 267.25 TRY 321.44 TRY +20%
Bajaj Holdings BAJAJHLDNG ₹11,579 ₹11,257 -3%
HDFC Asset Management Company HDFCAMC ₹2,490 ₹866.78 -65%
Nippon Life Asset Management Limited NAMINDIA ₹1,182 ₹311.00 -74%

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Frequently asked questions

Is AJ Bell plc (AJB) overvalued or undervalued?
As of Aug 13, 2026, our model estimates a fair value of £3.46 versus a price of £6.12, about −43% (overvalued).
What is the fair value of AJB?
Our model-based fair value for AJ Bell plc is £3.46 (as of Aug 13, 2026), built from audited fundamentals. The current price is £6.12.
What is the quality score of AJB?
AJ Bell plc has a Quality Score of 82/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of AJ Bell plc (AJB)?
AJ Bell plc reported trailing-twelve-month revenue of about £347M (latest available figure, as of Aug 13, 2026).
What is the net profit margin of AJB?
The net profit margin of AJ Bell plc is about 35.5%, meaning it keeps roughly 35.5% of revenue as net income. Based on the latest reported figures.
Does AJ Bell plc pay a dividend?
AJ Bell plc currently shows a dividend yield of about 2.44% relative to its recent price (as of Aug 13, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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