Definity Financial Corporation (DFYFF) fair value: what the stock is really worth
As of Sep 30, 2026: fair value of Definity Financial Corporation $27.38, price $49.33, upside -44.5%, quality 47 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
34‑month range $25.87 – $57.26 · fair‑value band $20.54 – $34.22 · the $49.33 price screens above the $27.38 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
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Definity Financial Corporation, together with its subsidiaries, offers property and casualty insurance products in Canada.
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Definity Financial Corporation, together with its subsidiaries, offers property and casualty insurance products in Canada. It provides personal insurance products, including auto, property, and pet insurance products to individuals under the Economical, Sonnet, Family, and Petline brands; and commercial insurance products, includes fleet, commercial auto, property, liability, and specialty insurance products to businesses. The company distributes its products on a primarily intermediated basis and through brokers, as well as directly to customers. It markets its commercial insurance products to small businesses and mid-market companies. The company was formerly known as Economical Holdings Corporation and changed its name to Definity Financial Corporation in August 2021. Definity Financial Corporation was founded in 1871 and is headquartered in Waterloo, Canada.
Stock analysis
Definity Financial Corporation (DFYFF) currently trades at $49.33, while our model-based Fair Value estimate is $27.38, 44.5% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of $31.75 per share, and 0 of the 4 models we run sit above the $49.33 price.
Bear case: the Asset-Based group reads lowest at $16.79, and 4 of the 4 models stay below the price. Evidence for this calculation is high.
Scenario range: $20.54 (bear) to $34.22 (bull), the price of $49.33 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 47/100 (below-average quality), in the Financial Services sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Definity Financial Corporation reported revenue of C$4.9B in FY2025 versus C$2.9B in FY2021, a compound +13.7%/yr. Reported net income was C$418M in FY2025, compounding +18.3%/yr from FY2021.
Key figures
Market cap $5.9B · P/E ratio 21.3 · P/S ratio 1.82 · EPS (TTM) $2.32 · Dividend yield 1.6% · Net margin 8.6% · Return on equity 10.1% · Return on assets 4.1%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 47 out of 100 (low confidence).
What moves the price
The share trades about 14% below its 52-week high and 9% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Financial Services peers we cover trades at −22% fair-value upside, at −44%, DFYFF screens richer than that median.
Fair Value models
Bear $20.54Fair Value $27.38Bull $34.22
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 12 months old). Earnings retained since then ($1.54 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.87/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+8.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+17.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.6%
Start year 2020 (pandemic)
’20
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+17.6%
Earnings growth per share plus dividend.
Earnings per share, growth per year+16.0%
Dividend (yield on the price)1.6%
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+8.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (figures in CAD, Canada: IMF forecast 2.1% a year to 2030, 2.6% from 2016 to 2025) that is about +6.0% a year for the price.
News mood ⓘNews mood, the average tone of recent news (65 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Very negative
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Insurance - Property & Casualty · 116 stocks
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Is Definity Financial Corporation (DFYFF) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of $27.38 versus a price of $49.33, about −44% upside (overvalued).
What is the fair value of DFYFF?
Our model-based fair value for Definity Financial Corporation is $27.38 (as of Sep 23, 2026), built from audited fundamentals. The current price: $49.33.
What is the quality score of DFYFF?
Definity Financial Corporation has a Quality Score of 47/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Definity Financial Corporation (DFYFF)?
Our model-based price target is the fair value of $27.38 (as of Sep 23, 2026) from 4 valuation models. Cautious scenario $20.54, optimistic scenario $34.22. It is a calculation from audited fundamentals, not an analyst target.
What is the Definity Financial Corporation stock forecast for 2026?
Our models put fair value at $27.38, about −44% upside versus a price of $49.33 (overvalued). Cautious scenario $20.54, optimistic scenario $34.22. The calculation is refreshed regularly with new filings.
What is the revenue of Definity Financial Corporation (DFYFF)?
Definity Financial Corporation reported trailing-twelve-month revenue of about C$5.3B (latest available figure, as of Sep 23, 2026).
Does Definity Financial Corporation pay a dividend?
Definity Financial Corporation currently shows a dividend yield of about 1.58% relative to its recent price (as of Sep 23, 2026).
What growth is priced into Definity Financial Corporation (DFYFF)?
For today's price to be fair in a discounted-cash-flow model, Definity Financial Corporation would have to grow free cash flow by +8.2 % per year for five years (discount rate 8.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +12.6 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of DFYFF use?
Our models discount Definity Financial Corporation at 8.5 %: a base by market capitalisation (mid), damped by beta 0.14, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Definity Financial Corporation that is +8.2 % per year a year over ten years, using the same discount rate (8.5 %) and the same formula as our fair value.
How much growth has Definity Financial Corporation (DFYFF) delivered so far?
Over the past 5 years revenue at Definity Financial Corporation grew +12.6 % a year. The price currently implies +8.2 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Definity Financial Corporation (DFYFF) growing?
The median revenue growth in the sector is +9.2 % a year. That is the yardstick for the growth priced into Definity Financial Corporation (+8.2 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Definity Financial Corporation (DFYFF)?
The free-cash-flow yield on the price is 4.90 %: that much free cash flow Definity Financial Corporation produces per unit of market value. When it exceeds the discount rate of our models (8.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Definity Financial Corporation (DFYFF)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Definity Financial Corporation it is $27.38 per share (as of Sep 23, 2026), against a price of $49.33. It is the blended result of 4 valuation models (cash flow, earnings, asset, dividend).
Is Definity Financial Corporation stock overvalued or undervalued in 2026?
As of Sep 23, 2026, DFYFF trades above its calculated fair value: price $49.33, fair value $27.38, a gap of about −44% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of DFYFF?
No. The price is what the market pays today ($49.33); the fair value is what the company's own numbers justify ($27.38). For Definity Financial Corporation the two are $21.95 per share apart. That gap is exactly why we show both numbers side by side.
How much is Definity Financial Corporation worth?
The market values Definity Financial Corporation at about $5.9B (market capitalisation, as of Sep 23, 2026). Per share that is $49.33; our models calculate a fair value of $27.38 per share.
What do the bullish and bearish scenarios say about DFYFF?
Our models span a range for Definity Financial Corporation: cautious scenario $20.54, base $27.38, optimistic $34.22 per share (as of Sep 23, 2026, price $49.33). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of DFYFF?
Definity Financial Corporation trades at a price-to-earnings ratio of 21.3 (as of Sep 23, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $27.38 is built from several models across several years. Other multiples: P/B 2.0, P/S 1.6, EV/EBITDA 12.4.
How solid is the balance sheet of Definity Financial Corporation (DFYFF)?
Balance-sheet figures for Definity Financial Corporation (as of Sep 23, 2026): return on equity 10.1%, debt of 0.26 per unit of equity. They feed the Quality Score of 47/100, which measures business quality independently of the share price.
How far is DFYFF from its 52-week high?
Definity Financial Corporation trades at $49.33, about 14% below its 52-week high of $57.26 and 9% above the low of $45.39 (as of Sep 30, 2026). Distance from the high says nothing about value: that is what the fair value of $27.38 is for.
Which stocks are comparable to Definity Financial Corporation?
From the same area (Financial Services) we also value Chubb Limited, The Progressive Corporation, The Travelers Companies, Inc, The Allstate Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Definity Financial Corporation stock attractive at the current price?
The data as of Sep 23, 2026: price $49.33, calculated fair value $27.38 (−44%), Quality Score 47/100, from 4 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of DFYFF calculated?
We run Definity Financial Corporation through 4 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $27.38, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Definity Financial Corporation itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Definity Financial Corporation (DFYFF)?
The closing price on Sep 30, 2026 was $49.33. Our model-based fair value is $27.38, about −44% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Definity Financial Corporation right now?
The price sits above even our optimistic bull case ($34.22). The favourable scenario is already priced in. Solid but not exceptional quality (47/100) and above fair value, neither a clear bargain nor a standout compounder. For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
Key figures of Definity Financial Corporation
How large is the market capitalisation of Definity Financial Corporation (DFYFF)?
The market capitalisation of Definity Financial Corporation is $5.9B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Definity Financial Corporation (DFYFF)?
The price-to-sales ratio of Definity Financial Corporation is 1.82 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Definity Financial Corporation (DFYFF)?
Earnings per share at Definity Financial Corporation are $2.32 (price ÷ EPS = P/E 21.3). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Definity Financial Corporation (DFYFF)?
The dividend yield of Definity Financial Corporation is 1.6% (payout 33.5%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Definity Financial Corporation (DFYFF)?
The net margin of Definity Financial Corporation is 8.6% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Definity Financial Corporation (DFYFF)?
The return on equity (ROE) of Definity Financial Corporation is 10.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the return on assets of Definity Financial Corporation (DFYFF)?
The return on assets (ROA) of Definity Financial Corporation is 4.1% (last twelve months). Profit relative to everything the company owns. Harder to inflate than return on equity because debt does not boost it.
What is the operating margin of Definity Financial Corporation (DFYFF)?
The operating margin of Definity Financial Corporation is 8.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Definity Financial Corporation (DFYFF)?
Revenue at Definity Financial Corporation is growing +57.1% versus a year earlier (3y avg +17.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Definity Financial Corporation (DFYFF)?
Earnings per share at Definity Financial Corporation are growing −34.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Definity Financial Corporation (DFYFF) carry?
The net debt of Definity Financial Corporation is C$767M (fiscal year 2025, ≈ 1.9 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Sep 23, 2026