Fluent, Inc (FLNT) Fair Value & Analysis
Communication Services · US · Market cap $90.0M
Fair value as of: Jun 24, 2026
Analysis
Fluent, Inc (FLNT) currently trades at $3.39, while our model-based Fair Value estimate is $2.14 — implying the stock looks roughly 36.9% overvalued today. We read business quality at 95/100 (high quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: low).
About the company
Fluent, Inc. provides digital marketing services in the United States and internationally. The company offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers. It also provides performance campaigns, such as a trial subscription of a good or service, the submission of a registration form, and the installation of a mobile app; consumer data directly via direct mail, email, telephone, messaging, and other channels; programmatic data offerings; call solutions marketplace; and social media campaigns through Adparlor. It serves consumer brands; direct marketers; and agencies across a wide range of industries, such as media and entertainment, financial products and services, health and life sciences, retail and consumer, and staffing and recruitment. Fluent, Inc. was founded in 2010 and is headquartered in New York, New York.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.