Fluent, Inc (FLNT) Fair Value & Analysis

Communication Services · US · Market cap $90.0M

Below-average quality, and screening another 27% overvalued on our models.

What matters now

• The price sits above even our optimistic bull case ($3.90). The favourable scenario is already priced in.
• Weak quality (26/100) and above fair value at the same time, the margin of safety is missing on both counts.
• A fairly wide model range ($1.74 to $3.90) leaves room in how you read the outcome.
• Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Price vs Fair Value (5 years)

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 16, 2026.

How to read this chart

60‑month range $1.56 – $22.32 · fair‑value band $1.74 – $3.90 · the $4.04 price screens above the $2.97 fair value. Dashed = 300-day average. As of Jul 16, 2026.

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Analysis

Fluent, Inc (FLNT) currently trades at $4.04, while our model-based Fair Value estimate is $2.97, implying the stock looks roughly 26.6% overvalued today. The Quality Score stands at 26/100 (below-average quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).

Over the trailing twelve months, Fluent, Inc generated revenue of $198M at a net margin of -12.2%. Revenue declined 18.8% year over year. Net debt stands at $24.7M. Fundamentals as of Jul 16, 2026

Our scenario range runs from $1.74 (bear case) to $3.90 (bull case); at $4.04, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 3% below its 52-week high and 138% above its 52-week low, currently above its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -1% fair-value upside, at -27%, FLNT screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Widest divergence: Dividend Discount ($24.93) versus Asset-Based ($0.4100). Highest evidence: Gordon GGM (70).

Key figures & financial health

Quality Score breakdown

About the company

Fluent, Inc. provides digital marketing services in the United States and internationally. The company offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers.

Full company description

Fluent, Inc. provides digital marketing services in the United States and internationally. The company offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers. It also provides performance campaigns, such as a trial subscription of a good or service, the submission of a registration form, and the installation of a mobile app; consumer data directly via direct mail, email, telephone, messaging, and other channels; programmatic data offerings; call solutions marketplace; and social media campaigns through Adparlor. It serves consumer brands; direct marketers; and agencies across a wide range of industries, such as media and entertainment, financial products and services, health and life sciences, retail and consumer, and staffing and recruitment. Fluent, Inc. was founded in 2010 and is headquartered in New York, New York.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Fluent, Inc reported revenue of $209M in FY2025 versus $329M in FY2021, a compound −10.8%/yr. Reported net income was −$27.2M in FY2025.

FLNT screens 27% overvalued. Compare with AppLovin Corporation →

Peer Group

Advertising Agencies · 199 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Valuation Multiples vs Advertising Agencies median · lower = cheaper

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0: the price sits above our fair-value range.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

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Frequently asked questions

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.