Flowers Foods, Inc (FLO) Fair Value & Analysis
Consumer Defensive · US · Market cap $1.6B
Analysis
Flowers Foods, Inc (FLO) currently trades at $7.55, while our model-based Fair Value estimate is $9.06 — implying the stock looks roughly 20.0% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
About the company
Flowers Foods, Inc. produces and markets packaged bakery food products in the United States. The company's principal products include fresh breads, buns, rolls, snack items, bagels, English muffins, tortillas, baking mixes, and frozen breads and rolls as well as snack items including bars, cakes, cookies, and crackers. The company offers its products under the Nature's Own, DKB, Canyon Bakehouse, Simple Mills, Wonder, and Tastykake brand names. It distributes its products through a direct-store-delivery distribution and a warehouse delivery system, as well as operates bakeries. The company's customers include national and regional restaurants, institutions and foodservice distributors, and retail in-store bakeries; wholesale distributors; mass merchandisers, supermarkets, vending outlets, and convenience stores; quick-serve chains, food wholesalers, institutions, dollar stores, and vending companies; and public health care, military commissaries, and prisons, and other governmental …
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.