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Goodbaby International Holdings (GBBYF) fair value: what the stock is really worth

As of Oct 1, 2026: fair value of Goodbaby International Holdings $0.37, price $0.19, upside +90.1%, quality 56 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? Yes
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Consumer Cyclical · US · ISIN KYG398141013

GI Goodbaby International Holdings logo Broad data Sep 24, 2026

Goodbaby International Holdings

GBBYF · US

Clearly undervaluedStrong Fair Value upside, but quality is only moderate.

✓Fair value $0.3700 · Strongly undervalued (+90.1%)
!Quality 56/100
!Weak Growth (revenue 5y +0.8 %/yr)
!Thin margins · 2.5% net margin (TTM)
✓Low debt · generates free cash flow
!Narrow moat 31/100

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$0.1946 $0.0290 Fair Value $0.3700 May 2021 Oct 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

60‑month range $0.0290 – $0.1946 · fair‑value band $0.2700 – $0.4600 · the $0.1946 price screens below the $0.3700 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.

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Company profile

Goodbaby International Holdings Limited, an investment holding company, engages in the design, research and development, manufacturing, marketing, and distribution of products for children in Europe, the Middle East, India, Africa, the Americas, and the Asia Pacific. It operates through three segments: Wheeled goods, Car Seats, and Others.

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Goodbaby International Holdings Limited, an investment holding company, engages in the design, research and development, manufacturing, marketing, and distribution of products for children in Europe, the Middle East, India, Africa, the Americas, and the Asia Pacific. It operates through three segments: Wheeled goods, Car Seats, and Others. The company offers wheeled goods, and accessories, including strollers, jogging strollers, and other child conveyances; car safety seats and accessories for child; and other children's products, such as apparels, personal care and sanitary products, home textiles, toys, activities, kids ride-on products, home furniture for child, and other similar products. It also manufactures, distributes, and sells safety belts, cloth sets, car safety seats, car components for children, infant strollers, bicycles, strollers, pushchairs, high chairs, and other products for children; tests children's products, tools, electronic products; provides advisory service for risk valuation of product quality, IT services, and share service center; purchase, sale, holding and management of participating interests; wholesale, retail, and e-commerce of children's products; and distributes and sells other parenting products. It sells its products under the CYBEX, gb, Evenflo, Rollplay, ExerSaucer, Urbini, and hd brands. International Holdings Limited was founded in 1989 and is headquartered in Kunshan, the People's Republic of China.

Stock analysis

Goodbaby International Holdings (GBBYF) currently trades at $0.1946, while our model-based Fair Value estimate is $0.3700, implying the stock looks roughly 47.4% undervalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of $0.5800 per share, and 22 of the 25 models we run sit above the $0.1946 price.

Bear case: the Dividend Discount group reads lowest at $0.0800, and 3 of the 25 models stay below the price. Evidence for this calculation is high.

Scenario range: $0.2700 (bear) to $0.4600 (bull), the price of $0.1946 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 56/100 (solid quality), in the Consumer Cyclical sector.

Weak Growth: Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.

Goodbaby International Holdings reported revenue of HK$8.7B in FY2025 versus HK$9.7B in FY2021, a compound −2.8%/yr. Reported net income was HK$219M in FY2025, compounding +15.3%/yr from FY2021.

Key figures

Market cap $334M · P/E ratio 6.5 · P/S ratio 0.16 · EPS (TTM) $0.0300 · Net margin 2.5% · Return on equity 3.6% · Return on assets (EBIT) 0.8% · Operating margin 5.1%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).

What moves the price

The share trades at its 52-week high and 77% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 39% fair-value upside, at 90%, GBBYF screens cheaper than that median.

Fair Value models

Bear $0.2700 Fair Value $0.3700 Bull $0.4600
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF $0.5700 $0.7200 $0.8900 82
Growth DCF $0.5700 $0.7100 $0.8600 80
Owner Earnings $0.3300 $0.4100 $0.5100 78
All 25 models by family
DCF Models
FCF DCF $0.5700 $0.7200 $0.8900 82
Owner Earnings $0.3300 $0.4100 $0.5100 78
5Y Revenue Exit $0.4100 $0.5200 $0.6600 74
5Y EBITDA Exit $0.5500 $0.7700 $1.02 76
5Y P/E Exit $0.4100 $0.5300 $0.6400 72
10Y Revenue Exit $0.4700 $0.5800 $0.7000 68
10Y EBITDA Exit $0.5500 $0.7200 $0.9200 70
10Y P/E Exit $0.4800 $0.5800 $0.6900 65
Earnings-Based
Graham-Dodd $0.1100 $0.2500 $0.3200 65
PEG = 1.0 $0.0400 $0.0600 $0.0700 57
EPV $0.1800 $0.2000 $0.2100 74
Dividend Discount
Gordon GGM $0.0600 $0.0900 $0.1100 69
DDM Multi-Stage $0.0600 $0.0800 $0.1000 67
Multiples
P/E Multiple $0.2700 $0.3700 $0.4600 63
P/S Multiple $0.2100 $0.2800 $0.3500 58
P/B Multiple $0.2100 $0.2800 $0.3500 55
EV/EBIT $0.4100 $0.5400 $0.6600 66
EV/EBITDA $0.6100 $0.8000 $0.9900 67
EV/Revenue $0.2900 $0.4000 $0.5100 54
Asset-Based
NCAV (Graham) $0.2400 $0.3200 $0.4700 54
Growth DCF
Growth DCF $0.5700 $0.7100 $0.8600 80
Rev-Margin DCF $0.4100 $0.5300 $0.6700 74
Economic Profit
Residual Income $0.3100 $0.3000 $0.3000 76
ROIC Compounder $0.1800 $0.2000 $0.2100 72
Growth Earnings
Growth-Adj P/E $0.2000 $0.2900 $0.3800 67

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Quality Score breakdown

Overall quality 56/100

Of which business quality 56 · Market factors (momentum, volatility) 81

Profitability 42
Margins and returns on capital today
Quality Growth 34
Are margins and returns improving?
Cashflow 66
Earnings quality: real cash, not paper profit
Fin. Strength 52
Balance sheet, leverage, solvency risk
Investment 91
Disciplined investing over empire-building
Low Volatility 38
Calm price path (market factor)
Momentum 98
Price trend over the last 3–12 months (market factor)
52W Momentum 100
Distance to the 52-week high (market factor)
Net Issuance 63
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 40/100
Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Revenue growth 1 year
−1.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.8%
Start year 2020 (pandemic). Over 10 years: +2.2% a year
Revenue growth 16 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.8%
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+1.0%
Earnings growth per share plus dividend.
Earnings per share, growth per year+1.0%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.1.0% vs −3.3%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.1% → 4%
Start year 2020 (pandemic)

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−22.5%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (figures in HKD, Hong Kong: IMF forecast 2.1% a year to 2030, 1.8% from 2016 to 2025) that is about −24.1% a year for the price.

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Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

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Cite: Fair Value Calculator (2026). "Goodbaby International Holdings Fair Value". https://www.fairvalue-calculator.com/stock/GBBYF

Frequently asked questions

Is Goodbaby International Holdings (GBBYF) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $0.3700 versus a price of $0.1946, about +90% upside (undervalued).
What is the fair value of GBBYF?
Our model-based fair value for Goodbaby International Holdings is $0.3700 (as of Sep 24, 2026), built from audited fundamentals. The current price: $0.1946.
What is the quality score of GBBYF?
Goodbaby International Holdings has a Quality Score of 56/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Goodbaby International Holdings (GBBYF)?
Our model-based price target is the fair value of $0.3700 (as of Sep 24, 2026) from 25 valuation models. Cautious scenario $0.2700, optimistic scenario $0.4600. It is a calculation from audited fundamentals, not an analyst target.
What is the Goodbaby International Holdings stock forecast for 2026?
Our models put fair value at $0.3700, about +90% upside versus a price of $0.1946 (undervalued). Cautious scenario $0.2700, optimistic scenario $0.4600. The calculation is refreshed regularly with new filings.
What is the revenue of Goodbaby International Holdings (GBBYF)?
Goodbaby International Holdings reported trailing-twelve-month revenue of about HK$8.7B (latest available figure, as of Sep 24, 2026).
What growth is priced into Goodbaby International Holdings (GBBYF)?
For today's price to be fair in a discounted-cash-flow model, Goodbaby International Holdings would have to grow free cash flow by -22.5 % per year for five years (discount rate 12.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +0.8 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of GBBYF use?
Our models discount Goodbaby International Holdings at 12.2 %: a base by market capitalisation (micro), damped by beta 0.82, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Goodbaby International Holdings that is -22.5 % per year a year over ten years, using the same discount rate (12.2 %) and the same formula as our fair value.
How much growth has Goodbaby International Holdings (GBBYF) delivered so far?
Over the past 5 years revenue at Goodbaby International Holdings grew +0.8 % a year. The price currently implies -22.5 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Goodbaby International Holdings (GBBYF) growing?
The median revenue growth in the sector is +3.8 % a year. That is the yardstick for the growth priced into Goodbaby International Holdings (-22.5 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Goodbaby International Holdings (GBBYF)?
The free-cash-flow yield on the price is 31.18 %: that much free cash flow Goodbaby International Holdings produces per unit of market value. When it exceeds the discount rate of our models (12.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Goodbaby International Holdings (GBBYF)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Goodbaby International Holdings it is $0.3700 per share (as of Sep 24, 2026), against a price of $0.1946. It is the blended result of 25 valuation models (cash flow, earnings, asset, dividend).
Is Goodbaby International Holdings stock overvalued or undervalued in 2026?
As of Sep 24, 2026, GBBYF trades below its calculated fair value: price $0.1946, fair value $0.3700, a gap of about +90% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of GBBYF?
No. The price is what the market pays today ($0.1946); the fair value is what the company's own numbers justify ($0.3700). For Goodbaby International Holdings the two are $0.1754 per share apart. That gap is exactly why we show both numbers side by side.
How much is Goodbaby International Holdings worth?
The market values Goodbaby International Holdings at about $334M (market capitalisation, as of Sep 24, 2026). Per share that is $0.1946; our models calculate a fair value of $0.3700 per share.
What do the bullish and bearish scenarios say about GBBYF?
Our models span a range for Goodbaby International Holdings: cautious scenario $0.2700, base $0.3700, optimistic $0.4600 per share (as of Sep 24, 2026, price $0.1946). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is GBBYF from its 52-week high?
Goodbaby International Holdings trades at $0.1946, at its 52-week high of $0.1946 and 77% above the low of $0.1099 (as of Oct 1, 2026). Distance from the high says nothing about value: that is what the fair value of $0.3700 is for.
Which stocks are comparable to Goodbaby International Holdings?
From the same area (Consumer Cyclical) we also value Pop Mart International Group, ANTA Sports Products Limited, Amer Sports, Inc, Hasbro, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Goodbaby International Holdings stock attractive at the current price?
The data as of Sep 24, 2026: price $0.1946, calculated fair value $0.3700 (+90%), Quality Score 56/100, from 25 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of GBBYF calculated?
We run Goodbaby International Holdings through 25 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $0.3700, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Goodbaby International Holdings currently trades 47 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Goodbaby International Holdings (GBBYF)?
The closing price on Oct 1, 2026 was $0.1946. Our model-based fair value is $0.3700, about +90% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Goodbaby International Holdings right now?
The price is below even our cautious bear case ($0.2700). The market is more pessimistic than our downside scenario. Solid quality (56/100) at a price below fair value, the discount is the argument here, not the business quality.
Where does the earnings growth of Goodbaby International Holdings (GBBYF) come from?
Earnings per share at Goodbaby International Holdings grew +1.2 % a year from 2014 to 2025. Broken into its drivers: revenue per share −1.6 %, EBIT margin +3.2 %, tax rate −0.2 %, residual (interest, one-offs) −0.2 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.

Key figures of Goodbaby International Holdings

How large is the market capitalisation of Goodbaby International Holdings (GBBYF)?
The market capitalisation of Goodbaby International Holdings is $334M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/E ratio of Goodbaby International Holdings (GBBYF)?
The price-to-earnings ratio of Goodbaby International Holdings is 6.5. Price to earnings: how many years of current profit you pay for the stock. A P/E of 10 means ten years of profit.
What is the P/S ratio of Goodbaby International Holdings (GBBYF)?
The price-to-sales ratio of Goodbaby International Holdings is 0.16 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Goodbaby International Holdings (GBBYF)?
Earnings per share at Goodbaby International Holdings are $0.0300 (price ÷ EPS = P/E 6.5). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Goodbaby International Holdings (GBBYF)?
The net margin of Goodbaby International Holdings is 2.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Goodbaby International Holdings (GBBYF)?
The return on equity (ROE) of Goodbaby International Holdings is 3.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Goodbaby International Holdings (GBBYF)?
On an EBIT basis the return on assets of Goodbaby International Holdings is 0.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Goodbaby International Holdings (GBBYF)?
The operating margin of Goodbaby International Holdings is 5.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Goodbaby International Holdings (GBBYF)?
Revenue at Goodbaby International Holdings is growing −4.8% versus a year earlier (3y avg +1.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Goodbaby International Holdings (GBBYF)?
Earnings per share at Goodbaby International Holdings are growing −32.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Goodbaby International Holdings (GBBYF) carry?
The net debt of Goodbaby International Holdings is HK$149M (fiscal year 2025, ≈ 0.2 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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