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Great-West Lifeco Inc (GWO) Fair Value & Analysis

Financial Services · CA · Market cap C$83.0B

GW Great-West Lifeco Inc GWO · TO
PriceC$92.14
Fair ValueC$59.64
Upside-35.3%
Quality67/100
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Weak Growth
Solidly profitable · 12.4% net margin
Low debt · generates free cash flow
2.71% dividend yield
Trails peers (5/15)
Moderate moat 58/100
Evidence: High Range C$44.73 – C$74.55 Share as image

Fair value as of: Jul 16, 2026

From 25 valuation models · updated 22 days ago

Share price −0.3% over the past month.

A solid business, but screening 35% overvalued on our models.

What matters now

  • The price sits above even our optimistic bull case (C$74.55). The favourable scenario is already priced in.
  • Solid but not exceptional quality (67/100) and above fair value, neither a clear bargain nor a standout compounder.
  • For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
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Price vs Fair Value (5 years)

C$93.29 C$23.92 Fair Value C$59.64 May 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 16, 2026.

How to read this chart

60‑month range C$23.92 – C$93.29 · fair‑value band C$44.73 – C$74.55 · the C$92.14 price screens above the C$59.64 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 16, 2026.

Full chart & analysis →

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Analysis

Great-West Lifeco Inc (GWO) currently trades at C$92.14, while our model-based Fair Value estimate is C$59.64, implying the stock looks roughly 35.3% overvalued today. We read business quality at 67/100 (solid quality), in the Financial Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, Great-West Lifeco Inc generated revenue of C$36.0B at a net margin of 12.4%. Revenue grew 7.0% year over year. It earns a return on equity of 13.8%. Net debt stands at C$5.2B. Fundamentals as of Jul 16, 2026

Our scenario range runs from C$44.73 (bear case) to C$74.55 (bull case); at C$92.14, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high and 93% above its 52-week low, currently above its 200-day average. For context, the median of 10 Financial Services peers we cover trades at 33% fair-value upside, at -35%, GWO screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF C$43.03 C$90.04 C$167.08 80
Residual Income C$32.30 C$39.85 C$85.93 76
Rev-Margin DCF C$53.35 C$103.00 C$206.61 74
All 25 models by family
DCF Models
FCF DCF C$46.04 C$75.15 C$167.84 38
5Y Revenue Exit C$47.68 C$89.51 C$177.34 39
5Y EBITDA Exit C$51.82 C$97.88 C$188.30 41
5Y P/E Exit C$61.16 C$147.85 C$266.92 38
10Y Revenue Exit C$46.03 C$114.86 C$161.18 36
10Y EBITDA Exit C$51.21 C$123.78 C$251.55 37
10Y P/E Exit C$58.03 C$143.88 C$287.15 35
Earnings-Based
Graham-Dodd C$31.20 C$217.56 C$305.32 54
Lynch FV C$112.40 C$160.57 C$208.74 50
PEG = 1.0 C$112.40 C$160.57 C$208.74 46
EPV C$39.42 C$46.77 C$53.21 59
Dividend Discount
Gordon GGM C$24.67 C$51.30 C$81.38 70
DDM Multi-Stage C$24.67 C$43.25 C$53.84 61
Multiples
P/E Multiple C$68.82 C$91.76 C$114.69 63
P/S Multiple C$58.49 C$77.99 C$97.49 58
P/B Multiple C$58.49 C$77.99 C$97.49 55
EV/EBIT C$65.87 C$89.40 C$112.92 53
EV/EBITDA C$51.75 C$70.57 C$89.38 54
EV/Revenue C$42.87 C$63.26 C$83.65 43
Asset-Based
NCAV (Graham) C$16.62 C$22.28 C$33.25 50
Growth DCF
Growth DCF C$43.03 C$90.04 C$167.08 80
Rev-Margin DCF C$53.35 C$103.00 C$206.61 74
Economic Profit
Residual Income C$32.30 C$39.85 C$85.93 76
ROIC Compounder C$47.59 C$68.69 C$89.14 72
Growth Earnings
Growth-Adj P/E C$144.84 C$206.91 C$268.98 68

Widest divergence: Growth Earnings (C$206.91) versus Asset-Based (C$22.28). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) C$36.0B
Revenue growth (YoY) +7.0%
Net margin 12.4%
Return on equity 13.8%
Free cash flow C$2.7B FY2025
P/E ratio 19.9
More key figures
Operating margin 20.5%
EPS (TTM) C$4.65
Dividend yield 2.7%
EPS growth (YoY) +42.4%
Net debt C$5.2B FY2025

Figures from reported company fundamentals · as of Jul 16, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 67/100

Of which business quality 42 · Market factors (momentum, volatility) 94

Profitability 26
Margins and returns on capital today
Quality Growth 37
Are margins and returns improving?
Cashflow 46
Earnings quality: real cash, not paper profit
Fin. Strength 3
Balance sheet, leverage, solvency risk
Investment 87
Disciplined investing over empire-building
Low Volatility 91
Calm price path (market factor)
Momentum 94
Price trend over the last 3–12 months (market factor)
52W Momentum 99
Distance to the 52-week high (market factor)
Net Issuance 86
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Great-West Lifeco Inc. engages in the life and health insurance, retirement savings, wealth and asset management, and reinsurance businesses in Canada, the United States, and Europe.

Full company description

Great-West Lifeco Inc. engages in the life and health insurance, retirement savings, wealth and asset management, and reinsurance businesses in Canada, the United States, and Europe. The company offers life, accidental death and dismemberment, critical illness, disability, health and dental protection, and creditor insurance products; and retirement savings, income and annuity products, and other specialty products to individuals, families, businesses, and organizations. It also provides individual product solutions and employer-sponsored retirement savings plans that offers saving, investment, and advisory services; retail wealth management products and services to individuals, including individual retirement accounts and after-tax investment accounts; and wealth management, including payout annuity, equity release mortgages, pensions, and investments products. In addition, the company offers bulk and individual payout annuities, equity release mortgages, life bonds, retirement drawdown and pension, and group insurance products; savings and investments; and provides asset management services, such as pension schemes, insurance companies, wealth managers, fiduciary managers, and sovereign wealth funds, as well as manages assets for third-party institutional clients. Further, it provides life, annuity/longevity, mortgage surety, and property catastrophe reinsurance products. The company offers its products under the Empower, Canada Life, and Irish Life brand names. It distributes its products through a network of sales force, brokers, consultants, advisors, third-party administrators, financial institutions, employee benefit consultants, and multi-tied agents. The company was founded in 1979 and is based in Winnipeg, Canada. Great-West Lifeco Inc. is a subsidiary of Power Financial Corporation.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Great-West Lifeco Inc reported revenue of C$39.1B in FY2025 versus C$64.4B in FY2021, a compound −11.7%/yr. Reported net income was C$4.1B in FY2025, compounding +6.0%/yr from FY2021.

Growth Quality 40/100
Revenue growth is weak, negative or inconsistent.
Latest Revenue (FY 2025)
C$39.1B
Latest YoY
+12.6%
Avg. growth/yr (5Y)
−8.4%
Avg. growth/yr (29Y)
+6.6%
Revenue −11.7%/yr
FY21 C$64.4B
FY22 −C$2.7B
FY23 C$36.7B
FY24 C$34.7B
FY25 C$39.1B
Net income +6.0%/yr
FY21 C$3.3B
FY22 C$3.7B
FY23 C$2.9B
FY24 C$4.1B
FY25 C$4.1B

GWO screens 35% overvalued. Compare with China Life Insurance Company →

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Cite: Fair Value Calculator (2026). "Great-West Lifeco Inc Fair Value". https://www.fairvalue-calculator.com/stock/GWO

Recent news

External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.

Peer Group

Insurance - Life · 96 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 64 · Top 25%
Fair Value upside −35% · Below median
Return on equity (TTM) 14% · Above median
Return on assets 1% · Below median
Net margin (TTM) 12% · Above median
Operating margin (TTM) 20% · Above median
Revenue growth 7% · Below median
Dividend yield (TTM) 2.7% · Above median
Debt / equity 0.42× · Higher than median

Valuation Multiples vs Insurance - Life median · lower = cheaper

P/E (TTM) 19.9× · Pricier than median
P/B 1.99× · Pricier than median
P/S (TTM) 1.65× · Pricier than median
P/FCF 22.0× · Pricier than 75% of peers
EV/EBITDA 6.6× · Pricier than median
PEG 2.54× · Pricier than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 28
FUTURE 35 · sector 44
PAST 55 · sector 42
HEALTH 79 · sector 85
DIVIDEND 54 · sector 54

VALUE 0: the price sits above our fair-value range.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Insurance - Life stocks, each showing price versus our Fair Value estimate (as of Jul 16, 2026).

Stock Price Fair Value vs Fair Value
China Life Insurance Company 601628 ¥38.72 ¥70.87 +83%
Ping An Insurance (Group) Company 601318 ¥49.60 ¥96.76 +95%
AIA Group 1299 HK$75.55 HK$7.88 -90%
Manulife Financial Corporation MFC C$58.52 C$45.13 -23%
Life Insurance Corporation LICI ₹438.30 ₹590.43 +35%
Fubon Financial Holding 2881 124.50 TWD 115.05 TWD -8%
Cathay Financial Holding 2882 94.00 TWD 94.95 TWD +1%
Samsung Life Insurance Co 032830 337,500 KRW 166,710 KRW -51%
China Pacific Insurance (Group) Co 601601 ¥29.75 ¥59.50 +100%
Prudential plc PUKN 545.00 MXN 722.72 MXN +33%

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Frequently asked questions

Is Great-West Lifeco Inc (GWO) overvalued or undervalued?
As of Jul 16, 2026, our model estimates a fair value of C$59.64 versus a price of C$92.14, about −35% (overvalued).
What is the fair value of GWO?
Our model-based fair value for Great-West Lifeco Inc is C$59.64 (as of Jul 16, 2026), built from audited fundamentals. The current price is C$92.14.
What is the quality score of GWO?
Great-West Lifeco Inc has a Quality Score of 67/100. It combines two groups: business quality (profitability, growth, cash flow, balance-sheet strength) and market factors (price momentum, distance to the 52-week high, volatility). Both subtotals are shown separately in the detail view.
What is the revenue of Great-West Lifeco Inc (GWO)?
Great-West Lifeco Inc reported trailing-twelve-month revenue of about C$36.0B (latest available figure, as of Jul 16, 2026).
What is the net profit margin of GWO?
The net profit margin of Great-West Lifeco Inc is about 12.4%, meaning it keeps roughly 12.4% of revenue as net income. Based on the latest reported figures.
Does Great-West Lifeco Inc pay a dividend?
Great-West Lifeco Inc currently shows a dividend yield of about 3.11% relative to its recent price (as of Jul 16, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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