PT Buyung Poetra Sembada Tbk (HOKI) Fair Value & Analysis
Consumer Defensive · ID · Market cap 513B IDR
Fair value as of: Jul 16, 2026
From 12 valuation models · updated today
Fair value updated Jul 16, 2026 — revised from 263.84 IDR to 117.31 IDR (−55.5%) since Jun 24, 2026. Share price −3.6% over the past month.
Price vs Fair Value (12 months)
12‑month range 50.00 IDR – 104.00 IDR · fair‑value band 71.82 IDR – 162.79 IDR · the 53.00 IDR price screens below the 117.31 IDR fair value. As of Jul 16, 2026.
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PT Buyung Poetra Sembada Tbk (HOKI) currently trades at 53.00 IDR, while our model-based Fair Value estimate is 117.31 IDR — implying the stock looks roughly 121.3% undervalued today. We read business quality at 43/100 (below-average quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium) — always confirm before acting.
Over the trailing twelve months, PT Buyung Poetra Sembada Tbk generated revenue of 1.4T IDR at a net margin of -2.8%. Revenue grew 46.7% year over year. It earns a return on equity of -6.8%. Net debt stands at 332B IDR. Fundamentals as of Jul 16, 2026
Our scenario range runs from 71.82 IDR (bear case) to 162.79 IDR (bull case); at 53.00 IDR, the current price sits below that range. The share trades about 50% below its 52-week high and 6% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -27% fair-value upside — at 121%, HOKI screens cheaper than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 16, 2026. TTM = trailing twelve months.
About the company
PT Buyung Poetra Sembada Tbk engages in the manufacture and trading of rice and its derivative products in Indonesia. The company offers its rice through supermarkets and minimarkets under the Topi Koki, HOKI, Rumah Limas, BPS, Super Belida, HOKAIRI, and Daily Meal brand names. It is involved in the provision of husk power systems; trading of marketable securities; and sale of grains, rental of power plants and other industries. The company was founded in 2003 and is headquartered in Jakarta Timur, Indonesia. PT Buyung Poetra Sembada Tbk operates as a subsidiary of PT Buyung Investama Gemilang.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
PT Buyung Poetra Sembada Tbk reported revenue of 1.2T IDR in FY2025 versus 934B IDR in FY2021, a compound +6.7%/yr. Reported net income was −34.2B IDR in FY2025.
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10 more Packaged Foods stocks, each showing price versus our Fair Value estimate (as of Jul 16, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Nestlé S.A NSRGF | $97.58 | $65.41 | -33% |
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| Uni-President Enterprises Corp 1216 | 75.60 TWD | 55.53 TWD | -27% |
| Britannia Industries Limited BRITANNIA | ₹5,171 | ₹1,966 | -62% |
| Tata Consumer Products Limited TATACONSUM | ₹1,131 | ₹339.05 | -70% |
| PT Indofood CBP Sukses Makmur Tbk ICBP | 6,575 IDR | 13,311 IDR | +102% |
| Samyang Foods Co 003230 | 1,000,000 KRW | 1,010,543 KRW | +1% |
| Vietnam Dairy Products Joint Stock Company VNM | 58,600 VND | 68,035 VND | +16% |
| Patanjali Foods Limited PATANJALI | ₹420.45 | ₹294.68 | -30% |
| PT Mayora Indah Tbk, MYOR | 1,600 IDR | 2,175 IDR | +36% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.