The Kraft Heinz Company (KHCB34) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of The Kraft Heinz Company BRL 26.21, price BRL 28.99, upside -9.6%, quality 57 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 3, 2026.
How to read this chart
60‑month range R$26.91 – R$49.12 · fair‑value band R$16.58 – R$43.81 · the R$28.99 price screens above the R$26.21 fair value. Dashed = 300-day average. As of Oct 3, 2026.
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The Kraft Heinz Company, together with its subsidiaries, manufactures and markets food and beverage products in North America and internationally.
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The Kraft Heinz Company, together with its subsidiaries, manufactures and markets food and beverage products in North America and internationally. Its products include condiments, sauces, dressings, and spreads; cheese, frozen potato products, and other frozen meals; meal kits, frozen snacks, and pickles; dry packaged desserts, refrigerated ready to eat desserts, and other dessert toppings; ready to drink and powdered beverages, and liquid concentrates; American sliced and recipe cheeses; mainstream coffee, coffee pods, and premium coffee; and cold cuts, bacon, and hot dogs. It offers its products under the Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Ore-Ida, Capri Sun, Maxwell House, Kool-Aid, Jell-O, ABC, Master, Quero, Golden Circle, Wattie's, Pudliszki, and Plasmon brands, as well as Bagel Bites, Claussen, A1, and Cool Whip. It sells its products through its own sales organizations, as well as through independent brokers, agents, and distributors to chain, wholesale, cooperative, and independent grocery accounts; convenience, value, and club stores; pharmacies and drug stores; mass merchants; foodservice distributors; institutions, including hotels, restaurants, bakeries, hospitals, health care facilities, and government agencies; and various e-commerce platforms and retailers. The company has a strategic partnership with the National Football League. The company was formerly known as H.J. Heinz Holding Corporation and changed its name to The Kraft Heinz Company in July 2015. The company was founded in 1869 and is headquartered in Pittsburgh, Pennsylvania.
Stock analysis
The Kraft Heinz Company (KHCB34) currently trades at R$28.99, while our model-based Fair Value estimate is R$26.21, so the stock looks roughly fairly valued today (gap 10.6%).
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Valuation
Bull case: the Asset-Based group reads highest at a median of R$30.74 per share, and 6 of the 9 models we run sit above the R$28.99 price.
Bear case: the Dividend Discount group reads lowest at R$21.00, and 3 of the 9 models stay below the price. Evidence for this calculation is low.
Scenario range: R$16.58 (bear) to R$43.81 (bull), the price of R$28.99 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 57/100 (solid quality), in the Consumer Defensive sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
The Kraft Heinz Company reported revenue of $24.9B in FY2025 versus $26.0B in FY2021, a compound −1.1%/yr. Reported net income was −$5.8B in FY2025.
Key figures
Market cap R$156B (≈ $29.9B) · P/S ratio 6.25 · EPS (TTM) R$−6.30 · Dividend yield 5.5% · Net margin −23.4% · Return on equity −12.6% · Return on assets (EBIT) 1.8% · Operating margin 20.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 43 out of 100 (low confidence).
What moves the price
The share trades about 18% below its 52-week high and 8% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −14% fair-value upside, at −10%, KHCB34 screens cheaper than that median.
Fair Value models
Bear R$16.58Fair Value R$26.21Bull R$43.81
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.25/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−3.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.0%
Start year 2020 (pandemic). Over 10 years: +3.1% a year
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.1%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
8.1% (2020) → −18.9% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
News mood ⓘNews mood, the average tone of recent news (100 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
Compare The Kraft Heinz Company with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Packaged Foods · 637 stocks
Beats the industry median on 5/9 measures
A mixed picture versus its industry peers.
Valuation
Quality Score57 · Above median
Fair Value upside+30.0% · Above median
Profitability
Return on assets3.5% · Below median
Net margin (TTM)−23.1% · Bottom 25%
Operating margin (TTM)20.7% · Top 25%
Growth and dividend
Revenue growth0.8% · Below median
Dividend yield (TTM)5.5% · Top 25%
Balance sheet
Debt / equity0.46× · Highest 25%
Valuation Multiplesvs Packaged Foods median · lower = cheaper
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Cite: Fair Value Calculator (2026). "The Kraft Heinz Company Fair Value". https://www.fairvalue-calculator.com/stock/KHCB34
Frequently asked questions
Is The Kraft Heinz Company (KHCB34) overvalued or undervalued?
As of Oct 3, 2026, our model estimates a fair value of R$26.21 versus a price of R$28.99, about −10% upside (fairly valued).
What is the fair value of KHCB34?
Our model-based fair value for The Kraft Heinz Company is R$26.21 (as of Oct 3, 2026), built from audited fundamentals. The current price: R$28.99.
What is the quality score of KHCB34?
The Kraft Heinz Company has a Quality Score of 57/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for The Kraft Heinz Company (KHCB34)?
Our model-based price target is the fair value of R$26.21 (as of Oct 3, 2026) from 9 valuation models. Cautious scenario R$16.58, optimistic scenario R$43.81. It is a calculation from audited fundamentals, not an analyst target.
What is the The Kraft Heinz Company stock forecast for 2026?
Our models put fair value at R$26.21, about −10% upside versus a price of R$28.99 (fairly valued). Cautious scenario R$16.58, optimistic scenario R$43.81. The calculation is refreshed regularly with new filings.
What is the revenue of The Kraft Heinz Company (KHCB34)?
The Kraft Heinz Company reported trailing-twelve-month revenue of about $25.0B (latest available figure, as of Oct 3, 2026).
Does The Kraft Heinz Company pay a dividend?
The Kraft Heinz Company currently shows a dividend yield of about 5.52% relative to its recent price (as of Oct 3, 2026).
What is the intrinsic value of The Kraft Heinz Company (KHCB34)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For The Kraft Heinz Company it is R$26.21 per share (as of Oct 3, 2026), against a price of R$28.99. It is the blended result of 9 valuation models (cash flow, earnings, asset, dividend).
Is The Kraft Heinz Company stock overvalued or undervalued in 2026?
As of Oct 3, 2026, KHCB34 trades above its calculated fair value: price R$28.99, fair value R$26.21, a gap of about −10% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of KHCB34?
No. The price is what the market pays today (R$28.99); the fair value is what the company's own numbers justify (R$26.21). For The Kraft Heinz Company the two are R$2.78 per share apart. That gap is exactly why we show both numbers side by side.
How much is The Kraft Heinz Company worth?
The market values The Kraft Heinz Company at about R$156B (market capitalisation, as of Oct 3, 2026). Per share that is R$28.99; our models calculate a fair value of R$26.21 per share.
What do the bullish and bearish scenarios say about KHCB34?
Our models span a range for The Kraft Heinz Company: cautious scenario R$16.58, base R$26.21, optimistic R$43.81 per share (as of Oct 3, 2026, price R$28.99). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of KHCB34?
The PEG ratio of The Kraft Heinz Company is 1.00 (P/E divided by earnings growth, as of Oct 3, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of The Kraft Heinz Company (KHCB34)?
Balance-sheet figures for The Kraft Heinz Company (as of Oct 3, 2026): return on equity −12.6%, debt of 0.46 per unit of equity. They feed the Quality Score of 57/100, which measures business quality independently of the share price.
How far is KHCB34 from its 52-week high?
The Kraft Heinz Company trades at R$28.99, about 18% below its 52-week high of R$35.17 and 8% above the low of R$26.91 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of R$26.21 is for.
Which stocks are comparable to The Kraft Heinz Company?
From the same area (Consumer Defensive) we also value Nestlé S.A, Danone S.A, Foshan Haitian Flavouring and Food Company, Nestlé India Limited, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is The Kraft Heinz Company stock attractive at the current price?
The data as of Oct 3, 2026: price R$28.99, calculated fair value R$26.21 (−10%), Quality Score 57/100, from 9 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of KHCB34 calculated?
We run The Kraft Heinz Company through 9 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of R$26.21, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. The Kraft Heinz Company itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of The Kraft Heinz Company (KHCB34)?
The closing price on Oct 2, 2026 was R$28.99. Our model-based fair value is R$26.21, about −10% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with The Kraft Heinz Company right now?
The model range is unusually wide (R$16.58 to R$43.81). The outcome hinges heavily on assumptions, so read the point estimate with caution. The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of The Kraft Heinz Company
How large is the market capitalisation of The Kraft Heinz Company (KHCB34)?
The market capitalisation of The Kraft Heinz Company is R$156B (≈ $29.9B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of The Kraft Heinz Company (KHCB34)?
The price-to-sales ratio of The Kraft Heinz Company is 6.25 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of The Kraft Heinz Company (KHCB34)?
Earnings per share at The Kraft Heinz Company are R$−6.30. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of The Kraft Heinz Company (KHCB34)?
The dividend yield of The Kraft Heinz Company is 5.5%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of The Kraft Heinz Company (KHCB34)?
The net margin of The Kraft Heinz Company is −23.4% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of The Kraft Heinz Company (KHCB34)?
The return on equity (ROE) of The Kraft Heinz Company is −12.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of The Kraft Heinz Company (KHCB34)?
On an EBIT basis the return on assets of The Kraft Heinz Company is 1.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of The Kraft Heinz Company (KHCB34)?
The operating margin of The Kraft Heinz Company is 20.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at The Kraft Heinz Company (KHCB34)?
Revenue at The Kraft Heinz Company is growing +0.8% versus a year earlier (3y avg −2.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at The Kraft Heinz Company (KHCB34)?
Earnings per share at The Kraft Heinz Company are growing +13.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does The Kraft Heinz Company (KHCB34) generate?
The free cash flow of The Kraft Heinz Company is $3.7B (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does The Kraft Heinz Company (KHCB34) carry?
The net debt of The Kraft Heinz Company is $18.6B (fiscal year 2025, ≈ 5.1 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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