Midsona AB (MSON-B) fair value: what the stock is really worth
We calculate from audited financials what Midsona AB is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily, free.
Compare price with fair valuebelow fair value = cheap, above = expensive
Check the quality50 and up solid, 75 and up strong
Watch it or check another stockalert when fair value or trend changes
Consumer Defensive · SE · Market cap 2.1B SEK (≈ $218M) · ISIN SE0000565228
At a glance
MAMidsona ABMSON-B · ST
Pricekr 10.35
Fair Valuekr 1.45
Upside−86.0% ⚠
Quality52/100
Structural break:
The valuation model sees a lasting decline in earnings power for this stock, the confidence band is broken. Treat the target with caution.
A solid business, but trading 614% above our fair value of kr 1.45.
As of Aug 27, 2026, the fair value of Midsona AB is kr 1.45 per share against a price of kr 10.35, so the fair value sits 86% below the price. A model estimate from reported figures, not an analyst target.
!Weak Growth (revenue 5y −0.4 %/yr)
!Thin margins · 2.4% net margin
✓Low debt · generates free cash flow
·2.13% dividend yield
!Trails peers (4/14)
!Narrow moat 29/100
!Evidence only low, so the estimate is less certain
!Weak on past: 11 out of 100
Evidence: LowRange kr 1.09 to kr 1.81
Fair value as of: Aug 27, 2026
From 24 valuation models · updated 14 days ago
Share price −11.5% over the past month.
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69 individual criteria per stock, every one traceable See the method →
What matters now
The price sits above even our optimistic bull case (kr 1.81). The favourable scenario is already priced in.
The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Solid but not exceptional quality (52/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 27, 2026.
How to read this chart
60‑month range kr 6.36 – kr 74.52 · fair‑value band kr 1.09 – kr 1.81 · the kr 10.35 price screens above the kr 1.45 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 27, 2026.
Midsona AB (MSON-B) currently trades at kr 10.35, while our model-based Fair Value estimate is kr 1.45, implying the stock looks roughly 613.8% overvalued today. The Quality Score stands at 52/100 (solid quality), in the Consumer Defensive sector. Bull case: the Growth DCF group reads highest at a median of kr 13.95 per share, and 13 of the 24 models we run sit above the kr 10.35 price. Bear case: the Earnings-Based group reads lowest at kr 0.4200, and 11 of the 24 models stay below the price. Evidence for this calculation is low.
Over the trailing twelve months, Midsona AB generated revenue of 3.6B SEK at a net margin of 2.4%. Revenue declined 4.7% year over year. It earns a return on equity of 2.8%. Net debt stands at 299M SEK. Fundamentals as of Aug 27, 2026
Scenario range: kr 1.09 (bear) to kr 1.81 (bull), the price of kr 10.35 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target. The share trades about 31% below its 52-week high and 40% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at −23% fair-value upside, at −86%, MSON-B screens richer than that median.
Fair Value models
Based on fiscal year 2025 figures (about 8 months old). Earnings retained since then (kr 0.2575 per share) are deliberately not added.
Each model values the company its own way; the fair value above is the evidence-weighted blend. Evidence (0 to 100) shows how complete a model's inputs are. How we calculate →
ModelBear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence
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Key figures & financial health
P/E ratio17.5
P/S ratio0.05P/E × margin
EPS (TTM)kr 0.5900price ÷ EPS = P/E 17.5
Dividend yield2.1%payout 37.3%
Net margin0.3%FY2025
Return on equity2.8%TTM
More key figures
Profitability
Return on assets (EBIT)0.1%avg 5y
Operating margin11.4%TTM
Growth
Revenue (TTM)3.6B SEKTTM
Revenue growth (YoY)−4.7%3y avg −2.4%
EPS growth (YoY)+10.7%
Balance sheet & cash flow
Free cash flow201M SEKFY2025
Net debt299M SEKFY2025 · ≈ 1.5 yrs of FCF
Figures from reported company fundamentals · as of Aug 27, 2026. TTM = trailing twelve months.
Quality Score breakdown
Overall quality52/100
Of which business quality 52
· Market factors (momentum, volatility) 53
Profitability30
Margins and returns on capital today
Quality Growth36
Are margins and returns improving?
Cashflow64
Earnings quality: real cash, not paper profit
Fin. Strength56
Balance sheet, leverage, solvency risk
Investment100
Disciplined investing over empire-building
Low Volatility70
Calm price path (market factor)
Momentum42
Price trend over the last 3–12 months (market factor)
52W Momentum52
Distance to the 52-week high (market factor)
Net Issuance41
Buybacks instead of dilution
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Midsona AB (publ), a consumer goods company, provides organic and consumer health products and health food products in Sweden, Denmark, Finland, Norway, France, Spain, Germany, the rest of Europe, and internationally.
Full company description
Midsona AB (publ), a consumer goods company, provides organic and consumer health products and health food products in Sweden, Denmark, Finland, Norway, France, Spain, Germany, the rest of Europe, and internationally. The company offers seeds, breakfast, flours, meal side dishes, oil and vinegar, muesli cereals, dried fruit, nuts, nut butter, spreads, snacks, baking, beans, seeds, lentils, rice, grains, pasta, broth, sauces, oatmeal, drinks, glass and canned goods, kernels, seeds, flakes and flour, crispbread, bread and rice cakes, spices, oils and vinegar, pasta, rice and grains, pasta sauce, toppings, tofu, coconut, tomato, flours and milling, toasted seeds or seed mixes, snowflakes, and savory groceries. It also provides neutral and flavored cookies; tea and beverages; dietary supplements; hair, body, and skin care products; macrobiotics; prepared meals; bakery and sweets; veggieburgers; condiments and spices; and prepared meal products. The company offers its products under the Happy Bio, Helios, Vegetalia, Kung Markatta, Urtekram Kung Markatta, Celnat, Davert, Urtekram Beauty, Friggs, and Earth Control brands. It sells its products through pharmacies, grocery stores, trade, food service, health food stores, and other specialist retailers, as well as operators in the food service and food industries; and online. Midsona AB (publ) was founded in 1892 and is headquartered in Malmö, Sweden.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Midsona AB reported revenue of 3.6B SEK in FY2025 versus 3.8B SEK in FY2021, a compound −1.0%/yr. Reported net income was 10.0M SEK in FY2025, compounding −42.1%/yr from FY2021.
Growth Quality 40/100
Revenue growth is weak, negative or inconsistent.
Latest Revenue (FY 2025)
3.6B SEK
Latest YoY
−2.6%
Avg. revenue growth/yr (3Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
−2.4%
Avg. revenue growth/yr (5Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
−0.4%
Avg. revenue growth/yr (22Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+7.7%
Value creation/yr (5Y) ⓘEarnings growth per share (CAGR 5 years) plus dividend yield: value created per share and year.
−47.0%
Earnings growth per share plus dividend yield: the value created per share and year.
Earnings growth per share−49.1%
Dividend yield2.1%
Trend ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.5Y −49.1% vs 10Y −27.1%, flattening
Operating margin (EBIT) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.6.9% (2020) → 3.7% (2025) · falling
Worst earnings drop350% (2022) (loss year, drop beyond 100%) · in SEK
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Midsona AB Fair Value". https://www.fairvalue-calculator.com/stock/MSON-B
Peer Group
Packaged Foods · 651 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation
Quality Score52 · Below median
Fair Value upside−86% · Bottom 25%
Profitability
Return on equity (TTM)3% · Below median
Return on assets2% · Below median
Net margin (TTM)2% · Below median
Operating margin (TTM)11% · Top 25%
Growth and dividend
Revenue growth−5% · Bottom 25%
Dividend yield (TTM)2.1% · Below median
Balance sheet
Debt / equity0.19× · Above median
Valuation Multiples vs Packaged Foods median · lower = cheaper
P/E (TTM)17.5× · Pricier than median
P/B0.72× · Cheapest 25%
P/S (TTM)0.59× · Cheaper than median
P/FCF1.1× · Cheaper than median
EV/EBITDA11.5× · Pricier than median
What the price implies (reverse DCF)
The inverse question: what free-cash-flow growth must Midsona AB deliver for ten years so that today's price is fair in our DCF model? Same formula, same discount rate as the fair value.
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
This stockSector peers
VALUE0· sector 24
FUTURE0· sector 19
PAST11· sector 28
HEALTH91· sector 97
DIVIDEND43· sector 54
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
None of the checked exposures detected
Similar stocks
10 more Packaged Foods stocks, each showing price versus our Fair Value estimate (as of Aug 27, 2026).
As of Aug 27, 2026, our model estimates a fair value of kr 1.45 versus a price of kr 10.35, about −86% upside (overvalued).
What is the fair value of MSON-B?
Our model-based fair value for Midsona AB is kr 1.45 (as of Aug 27, 2026), built from audited fundamentals. The current price: kr 10.35.
What is the quality score of MSON-B?
Midsona AB has a Quality Score of 52/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Midsona AB (MSON-B)?
Our model-based price target is the fair value of kr 1.45 (as of Aug 27, 2026) from 24 valuation models. Cautious scenario kr 1.09, optimistic scenario kr 1.81. It is a calculation from audited fundamentals, not an analyst target.
What is the Midsona AB stock forecast for 2026?
Our models put fair value at kr 1.45, about −86% upside versus a price of kr 10.35 (overvalued). Cautious scenario kr 1.09, optimistic scenario kr 1.81. The calculation is refreshed regularly with new filings.
What is the revenue of Midsona AB (MSON-B)?
Midsona AB reported trailing-twelve-month revenue of about 3.6B SEK (latest available figure, as of Aug 27, 2026).
What is the net profit margin of MSON-B?
The net profit margin of Midsona AB is about 2.4%, meaning it keeps roughly 2.4% of revenue as net income. Based on the latest reported figures.
Does Midsona AB pay a dividend?
Midsona AB currently shows a dividend yield of about 2.13% relative to its recent price (as of Aug 27, 2026).
What growth is priced into Midsona AB (MSON-B)?
For today's price to be fair in a discounted-cash-flow model, Midsona AB would have to grow free cash flow by -1.9 % per year for ten years (discount rate 11.0 %, then 2 % perpetual growth). Over the last 5 years revenue grew -0.4 % per year. As of Aug 27, 2026.
What discount rate (WACC) does the fair value of MSON-B use?
Our models discount Midsona AB at 11.0 %: a base by market capitalisation (micro), damped by beta 0.49, country premium for Sweden. The same rate applies in all 26 models.
What is the intrinsic value of Midsona AB (MSON-B)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Midsona AB it is kr 1.45 per share (as of Aug 27, 2026), against a price of kr 10.35. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Midsona AB stock overvalued or undervalued in 2026?
As of Aug 27, 2026, MSON-B trades above its calculated fair value: price kr 10.35, fair value kr 1.45, a gap of about −86% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of MSON-B?
No. The price is what the market pays today (kr 10.35); the fair value is what the company's own numbers justify (kr 1.45). For Midsona AB the two are kr 8.90 per share apart. That gap is exactly why we show both numbers side by side.
How much is Midsona AB worth?
The market values Midsona AB at about 2.1B SEK (market capitalisation, as of Aug 27, 2026). Per share that is kr 10.35; our models calculate a fair value of kr 1.45 per share.
What do the bullish and bearish scenarios say about MSON-B?
Our models span a range for Midsona AB: cautious scenario kr 1.09, base kr 1.45, optimistic kr 1.81 per share (as of Aug 27, 2026, price kr 10.35). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of MSON-B?
Midsona AB trades at a price-to-earnings ratio of 17.5 (as of Aug 27, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 1.45 is built from several models across several years. Other multiples: P/B 0.7, P/S 0.6, EV/EBITDA 11.5.
How solid is the balance sheet of Midsona AB (MSON-B)?
Balance-sheet figures for Midsona AB (as of Aug 27, 2026): return on equity 2.8%, debt of 0.19 per unit of equity. They feed the Quality Score of 52/100, which measures business quality independently of the share price.
How far is MSON-B from its 52-week high?
Midsona AB trades at kr 10.35, about 31% below its 52-week high of kr 15.00 and 40% above the low of kr 7.39 (as of Aug 27, 2026). Distance from the high says nothing about value: that is what the fair value of kr 1.45 is for.
Which stocks are comparable to Midsona AB?
From the same area (Consumer Defensive) we also value Nestlé S.A, Danone S.A, Nestlé India Limited, The Kraft Heinz Company, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Midsona AB stock attractive at the current price?
The data as of Aug 27, 2026: price kr 10.35, calculated fair value kr 1.45 (−86%), Quality Score 52/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of MSON-B calculated?
We run Midsona AB through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 1.45, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 32.6 % above its aggregate fair value. Midsona AB itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on <a href="/is-it-worth-investing-now/">is it worth investing now</a>.
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