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PT Hassana Boga Sejahtera Tbk (NAYZ) fair value: what the stock is really worth

As of Sep 24, 2026: fair value of PT Hassana Boga Sejahtera Tbk IDR 26, price IDR 69, upside -61.9%, quality 38 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? No
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Consumer Defensive · ID

PH Thin data Sep 24, 2026

PT Hassana Boga Sejahtera Tbk

NAYZ · JK

Weakest SetupStrongly overvalued and low quality.

!Fair value 26.27 IDR · Strongly overvalued (−62%)
!Quality 38/100
!Weak Growth (revenue 3y −17.3 %/yr)
!Loss-making · -62.8% net margin (TTM)
✓Low debt
!Trails peers (1/8)
!Narrow moat 13/100
!Evidence only low, so the estimate is less certain
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

190.00 IDR 14.91 IDR Fair Value 26.27 IDR Feb 2023 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

44‑month range 14.91 IDR – 190.00 IDR · fair‑value band 23.02 IDR – 31.46 IDR · the 69.00 IDR price screens above the 26.27 IDR fair value. Dashed = 300-day average. As of Sep 24, 2026.

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Company profile

PT Hassana Boga Sejahtera Tbk engages in the production and sale of food products in Indonesia. It operates through two segments: Organic Baby Food and Rice and Business Tools. The company offers food and drinks. PT Hassana Boga Sejahtera Tbk was founded in 2009 and is based in Tangerang, Indonesia.

Stock analysis

PT Hassana Boga Sejahtera Tbk (NAYZ) currently trades at 69.00 IDR, while our model-based Fair Value estimate is 26.27 IDR, implying the stock looks roughly 162.7% overvalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of 27.45 IDR per share, and 0 of the 7 models we run sit above the 69.00 IDR price.

Bear case: the Asset-Based group reads lowest at 17.31 IDR, and 7 of the 7 models stay below the price. Evidence for this calculation is low.

Scenario range: 23.02 IDR (bear) to 31.46 IDR (bull), the price of 69.00 IDR sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 38/100 (below-average quality), in the Consumer Defensive sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

PT Hassana Boga Sejahtera Tbk reported revenue of 23.9B IDR in FY2025 versus 42.2B IDR in FY2022, a compound −17.3%/yr. Reported net income was −4.3B IDR in FY2025.

Key figures

Market cap 176B IDR (≈ $9.8M) · P/S ratio 18.7 · Net margin −18.0% · Return on equity −9.2% · Return on assets (EBIT) 0.8% · Operating margin −88.2% · Revenue (TTM) 9.7B IDR · Revenue growth (YoY) −79.5%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 44 out of 100 (low confidence).

What moves the price

The share trades about 64% below its 52-week high and 41% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Consumer Defensive peers we cover trades at −3% fair-value upside, at −62%, NAYZ screens richer than that median.

Fair Value models

Bear 23.02 IDR Fair Value 26.27 IDR Bull 31.46 IDR
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF 28.47 IDR 36.07 IDR 49.70 IDR 78
Growth DCF 29.35 IDR 36.67 IDR 48.79 IDR 76
5Y Revenue Exit 21.40 IDR 25.93 IDR 32.47 IDR 71
All 7 models by family
DCF Models
FCF DCF 28.47 IDR 36.07 IDR 49.70 IDR 78
5Y Revenue Exit 21.40 IDR 25.93 IDR 32.47 IDR 71
10Y Revenue Exit 23.87 IDR 27.45 IDR 31.11 IDR 65
Multiples
EV/Revenue 17.53 IDR 21.74 IDR 25.95 IDR 54
Asset-Based
NCAV (Graham) 12.92 IDR 17.31 IDR 25.84 IDR 54
Growth DCF
Growth DCF 29.35 IDR 36.67 IDR 48.79 IDR 76
Rev-Margin DCF 21.40 IDR 26.43 IDR 32.78 IDR 71

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Quality Score breakdown

Overall quality 38/100

Of which business quality 46 · Market factors (momentum, volatility) 32

Profitability 7
Margins and returns on capital today
Quality Growth 5
Are margins and returns improving?
Cashflow 60
Earnings quality: real cash, not paper profit
Fin. Strength 99
Balance sheet, leverage, solvency risk
Investment 0
Disciplined investing over empire-building
Low Volatility 49
Calm price path (market factor)
Momentum 37
Price trend over the last 3–12 months (market factor)
52W Momentum 7
Distance to the 52-week high (market factor)
Net Issuance 82
Share count: buybacks or dilution?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 17/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−31.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−17.3%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
7.1% (2022) → −19.3% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

NAYZ screens 163% overvalued. Compare with Nestlé S.A →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Packaged Foods · 667 stocks

Beats the industry median on 1/7 measures
Overall it trails its industry peers.
Valuation
Quality Score 38 · Bottom 25%
Fair Value upside −62% · Bottom 25%
Profitability
Return on assets −6% · Bottom 25%
Net margin (TTM) −63% · Bottom 25%
Operating margin (TTM) −88% · Bottom 25%
Growth and dividend
Revenue growth −80% · Bottom 25%
Balance sheet
Debt / equity 0.00× · Lowest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 30
FUTURE (revenue growth)0 · sector 20
PAST (return on equity)0 · sector 29
HEALTH (low debt)100 · sector 96
DIVIDEND (yield)0 · sector 58

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Packaged Foods stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Nestlé S.A NESN CHF 77.09 CHF 59.49 −23%
Danone S.A BN €60.14 €50.81 −16%
The Kraft Heinz Company KHC $23.79 $29.20 +23%
Foshan Haitian Flavouring and Food Company 603288 ¥34.29 ¥37.72 +10%
Nestlé India Limited NESTLEIND ₹1,387 ₹724.74 −48%
Inner Mongolia Yili Industrial Group 600887 ¥26.77 ¥41.84 +56%
Yihai Kerry Arawana Holdings 300999 ¥25.12 ¥9.98 −60%
General Mills, Inc GIS $35.82 $34.66 −3%
Uni-President Enterprises Corp 1216 74.50 TWD 68.72 TWD −8%
McCormick & Company MKC $49.09 $51.01 +4%

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PT Hassana Boga Sejahtera Tbk · Fair Value
26.27 IDR −163%Fair Value
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Cite: Fair Value Calculator (2026). "PT Hassana Boga Sejahtera Tbk Fair Value". https://www.fairvalue-calculator.com/stock/NAYZ

Frequently asked questions

Is PT Hassana Boga Sejahtera Tbk (NAYZ) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 26.27 IDR versus a price of 69.00 IDR, about −62% upside (overvalued).
What is the fair value of NAYZ?
Our model-based fair value for PT Hassana Boga Sejahtera Tbk is 26.27 IDR (as of Sep 24, 2026), built from audited fundamentals. The current price: 69.00 IDR.
What is the quality score of NAYZ?
PT Hassana Boga Sejahtera Tbk has a Quality Score of 38/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for PT Hassana Boga Sejahtera Tbk (NAYZ)?
Our model-based price target is the fair value of 26.27 IDR (as of Sep 24, 2026) from 7 valuation models. Cautious scenario 23.02 IDR, optimistic scenario 31.46 IDR. It is a calculation from audited fundamentals, not an analyst target.
What is the PT Hassana Boga Sejahtera Tbk stock forecast for 2026?
Our models put fair value at 26.27 IDR, about −62% upside versus a price of 69.00 IDR (overvalued). Cautious scenario 23.02 IDR, optimistic scenario 31.46 IDR. The calculation is refreshed regularly with new filings.
What is the revenue of PT Hassana Boga Sejahtera Tbk (NAYZ)?
PT Hassana Boga Sejahtera Tbk reported trailing-twelve-month revenue of about 9.7B IDR (latest available figure, as of Sep 24, 2026).
What is the intrinsic value of PT Hassana Boga Sejahtera Tbk (NAYZ)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For PT Hassana Boga Sejahtera Tbk it is 26.27 IDR per share (as of Sep 24, 2026), against a price of 69.00 IDR. It is the blended result of 7 valuation models (cash flow, earnings, asset, dividend).
Is PT Hassana Boga Sejahtera Tbk stock overvalued or undervalued in 2026?
As of Sep 24, 2026, NAYZ trades above its calculated fair value: price 69.00 IDR, fair value 26.27 IDR, a gap of about −62% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of NAYZ?
No. The price is what the market pays today (69.00 IDR); the fair value is what the company's own numbers justify (26.27 IDR). For PT Hassana Boga Sejahtera Tbk the two are 42.73 IDR per share apart. That gap is exactly why we show both numbers side by side.
How much is PT Hassana Boga Sejahtera Tbk worth?
The market values PT Hassana Boga Sejahtera Tbk at about 176B IDR (market capitalisation, as of Sep 24, 2026). Per share that is 69.00 IDR; our models calculate a fair value of 26.27 IDR per share.
What do the bullish and bearish scenarios say about NAYZ?
Our models span a range for PT Hassana Boga Sejahtera Tbk: cautious scenario 23.02 IDR, base 26.27 IDR, optimistic 31.46 IDR per share (as of Sep 24, 2026, price 69.00 IDR). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of PT Hassana Boga Sejahtera Tbk (NAYZ)?
Balance-sheet figures for PT Hassana Boga Sejahtera Tbk (as of Sep 24, 2026): return on equity −9.2%, debt of 0.00 per unit of equity. They feed the Quality Score of 38/100, which measures business quality independently of the share price.
How far is NAYZ from its 52-week high?
PT Hassana Boga Sejahtera Tbk trades at 69.00 IDR, about 64% below its 52-week high of 190.00 IDR and 41% above the low of 49.00 IDR (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of 26.27 IDR is for.
Which stocks are comparable to PT Hassana Boga Sejahtera Tbk?
From the same area (Consumer Defensive) we also value Nestlé S.A, Danone S.A, The Kraft Heinz Company, Foshan Haitian Flavouring and Food Company, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is PT Hassana Boga Sejahtera Tbk stock attractive at the current price?
The data as of Sep 24, 2026: price 69.00 IDR, calculated fair value 26.27 IDR (−62%), Quality Score 38/100, from 7 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of NAYZ calculated?
We run PT Hassana Boga Sejahtera Tbk through 7 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 26.27 IDR, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. PT Hassana Boga Sejahtera Tbk itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of PT Hassana Boga Sejahtera Tbk (NAYZ)?
The closing price on Sep 24, 2026 was 69.00 IDR. Our model-based fair value is 26.27 IDR, about −62% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with PT Hassana Boga Sejahtera Tbk right now?
The price sits above even our optimistic bull case (31.46 IDR). The favourable scenario is already priced in. Weak quality (38/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.

Key figures of PT Hassana Boga Sejahtera Tbk

How large is the market capitalisation of PT Hassana Boga Sejahtera Tbk (NAYZ)?
The market capitalisation of PT Hassana Boga Sejahtera Tbk is 176B IDR (≈ $9.8M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of PT Hassana Boga Sejahtera Tbk (NAYZ)?
The price-to-sales ratio of PT Hassana Boga Sejahtera Tbk is 18.7 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of PT Hassana Boga Sejahtera Tbk (NAYZ)?
The net margin of PT Hassana Boga Sejahtera Tbk is −18.0% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of PT Hassana Boga Sejahtera Tbk (NAYZ)?
The return on equity (ROE) of PT Hassana Boga Sejahtera Tbk is −9.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of PT Hassana Boga Sejahtera Tbk (NAYZ)?
On an EBIT basis the return on assets of PT Hassana Boga Sejahtera Tbk is 0.8% (avg 4y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of PT Hassana Boga Sejahtera Tbk (NAYZ)?
The operating margin of PT Hassana Boga Sejahtera Tbk is −88.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at PT Hassana Boga Sejahtera Tbk (NAYZ)?
Revenue at PT Hassana Boga Sejahtera Tbk is growing −79.5% versus a year earlier (3y avg −17.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at PT Hassana Boga Sejahtera Tbk (NAYZ)?
Earnings per share at PT Hassana Boga Sejahtera Tbk are growing −84.1% versus a year earlier. How much earnings per share grew versus a year earlier.
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