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Playboy, Inc (PLBY) Fair Value & Analysis

Consumer Cyclical · US · Market cap $170M

Price$1.50
Fair Value$0.6300
Upside-58.0%
Quality95/100
Evidence: Low Range $0.4700 – $0.7800

Fair value as of: Jun 24, 2026

Analysis

Playboy, Inc (PLBY) currently trades at $1.50, while our model-based Fair Value estimate is $0.6300 — implying the stock looks roughly 58.0% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: low).

About the company

Playboy, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. The company operates through two segments: Direct-to-Consumer and Licensing. It offers sexual wellness products, such as lingerie, bedroom accessories, intimacy products, and other adult products; apparel and accessories products; and beauty and grooming products, such as skincare, haircare, bath and body, cosmetics, and fragrance. The company also owns and operates digital commerce retail platforms, such as playboy.com under license agreements; Honey Birdette retail stores; and collaborates with nightlife, hospitality, digital casino, and online gaming industries. In addition, it licenses Playboy name, Rabbit Head Design, and other trademarks and related properties; and programming content to cable television operators and direct-to-home satellite television operators. Further, the company business covers the subscription sale of playboyplus.com …

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Frequently asked questions

Is Playboy, Inc (PLBY) undervalued?
As of Jun 24, 2026, our model estimates a fair value of $0.6300 versus a price of $1.50 — about −58% (overvalued). Model-based estimate, not financial advice.
What is the fair value of PLBY?
Our 21-model fair value for Playboy, Inc is $0.6300 (as of Jun 24, 2026), built from audited fundamentals. The current price is $1.50.
What is the quality score of PLBY?
Playboy, Inc has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.