Purple Group (PPE) Fair Value & Analysis
Financial Services · ZA · Market cap 2.4B ZAC
Fair value as of: Jun 26, 2026
From 26 valuation models · updated 3 days ago
Fair value updated Jun 26, 2026 — revised from R0.7300 to R0.6600 (−9.6%) since Jun 24, 2026. Share price −9.9% over the past month.
Price vs Fair Value (12 months)
12‑month range R1.52 – R2.66 · fair‑value band R0.4900 – R0.8200 · the R1.67 price screens above the R0.6600 fair value. As of Jun 26, 2026.
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Purple Group (PPE) currently trades at R1.67, while our model-based Fair Value estimate is R0.6600 — implying the stock looks roughly 60.5% overvalued today. We read business quality at 80/100 (high quality), in the Financial Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).
Over the trailing twelve months, Purple Group generated revenue of 507M ZAR at a net margin of 13.5%. Revenue grew 8.9% year over year. It earns a return on equity of 11.4%. The balance sheet holds a net cash position of 310M ZAR. Fundamentals as of Jun 26, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jun 26, 2026. TTM = trailing twelve months.
About the company
Purple Group Limited, a financial services and technology company, engages in trading platforms, fractional property and crypto asset investing, retirement fund administration, and asset management businesses in South Africa. The company operates through EasyTrader and EasyAssetManagement (EAM); and Easy Group segments. The EasyTrader and EasyAssetManagement (EAM) segment is involved in the derivatives trading and asset management operations. The Easy Group segment includes EasyEquities, EasyProperties, EasyCrypto, and RISE EasyRetire. It also offers EasyBonds, EasyTrader, EasyPartnerships, EasyCredit, EasyAdvisor, EasyETFs, and EasyProtect solutions. The company was formerly known as Purple Capital Limited and changed its name to Purple Group Limited in December 2013. Purple Group Limited was incorporated in 1998 and is based in Johannesburg, South Africa.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Purple Group reported revenue of R487M in FY2025 versus R205M in FY2021, a compound +24.2%/yr. Reported net income was R61.0M in FY2025, compounding −4.3%/yr from FY2021.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.