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Purple Group (PPE) Fair Value & Analysis

Financial Services · ZA · Market cap 2.4B ZAC

Price1.67 ZAC
Fair Value0.6600 ZAC
Upside-60.5%
Quality80/100
Evidence: Medium Range 0.4900 ZAC – 0.8200 ZAC

Fair value as of: Jun 26, 2026

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Analysis

Purple Group (PPE) currently trades at 1.67 ZAC, while our model-based Fair Value estimate is 0.6600 ZAC — implying the stock looks roughly 60.5% overvalued today. We read business quality at 80/100 (high quality), in the Financial Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).

About the company

Purple Group Limited, a financial services and technology company, engages in trading platforms, fractional property and crypto asset investing, retirement fund administration, and asset management businesses in South Africa. The company operates through EasyTrader and EasyAssetManagement (EAM); and Easy Group segments. The EasyTrader and EasyAssetManagement (EAM) segment is involved in the derivatives trading and asset management operations. The Easy Group segment includes EasyEquities, EasyProperties, EasyCrypto, and RISE EasyRetire. It also offers EasyBonds, EasyTrader, EasyPartnerships, EasyCredit, EasyAdvisor, EasyETFs, and EasyProtect solutions. The company was formerly known as Purple Capital Limited and changed its name to Purple Group Limited in December 2013. Purple Group Limited was incorporated in 1998 and is based in Johannesburg, South Africa.

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Frequently asked questions

Is Purple Group (PPE) undervalued?
As of Jun 26, 2026, our model estimates a fair value of 0.6600 ZAC versus a price of 1.67 ZAC — about −60% (overvalued). Model-based estimate, not financial advice.
What is the fair value of PPE?
Our 21-model fair value for Purple Group is 0.6600 ZAC (as of Jun 26, 2026), built from audited fundamentals. The current price is 1.67 ZAC.
What is the quality score of PPE?
Purple Group has a Quality Score of 80/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.