Premier Foods Plc (PRRFY) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Premier Foods Plc $21.04, price $12.27, upside +71.5%, quality 68 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range $1.10 – $14.10 · fair‑value band $15.74 – $28.16 · the $12.27 price screens below the $21.04 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 24, 2026.
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Premier Foods plc, together with its subsidiaries, manufactures, distributes, and sells branded and own label food products in the United Kingdom, other European countries, and internationally. It operates through Grocery and Sweet Treats segments.
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Premier Foods plc, together with its subsidiaries, manufactures, distributes, and sells branded and own label food products in the United Kingdom, other European countries, and internationally. It operates through Grocery and Sweet Treats segments. The company's products portfolio categories include flavourings and seasonings under the Bisto, OXO, Paxo, SAXA, and Merchant Goumet brands; cooking sauces and accompaniments under the Sharwood's, Loyd Grossman, Homepride, and Spice Tailor brand names; quick and easy meals under the Batchelors, Nissin, FUEL10K, Merchant Goumet, and Sharwood's brands; ambient desserts under the Ambrosia, Bird's, Mr Kipling, and Angel Delight brands; and ambient cakes under the Mr Kipling and Cadbury brands. It also provides dumplings under the Atora brand name; plain flour under the Be-Ro brand; cup noodles under NISSIN brand; breakfast, such as granola, breakfast drinks, and porridge under FUEL10K and Ambrosia brands; and flour for baking under the McDougalls brand name. The company offers its products through supermarkets, discounters, convenience stores, and wholesale and food service operators, as well as e-commerce channels. Premier Foods plc was founded in 1975 and is headquartered in Saint Albans, the United Kingdom.
Stock analysis
Premier Foods Plc ADR (PRRFY) currently trades at $12.27, while our model-based Fair Value estimate is $21.04, implying the stock looks roughly 41.7% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $18.70 per share, and 20 of the 24 models we run sit above the $12.27 price.
Bear case: the Dividend Discount group reads lowest at $2.16, and 4 of the 24 models stay below the price. Evidence for this calculation is high.
Scenario range: $15.74 (bear) to $28.16 (bull), the price of $12.27 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 68/100 (solid quality), in the Consumer Defensive sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Premier Foods Plc ADR reported revenue of £1.2B in FY2026 versus £901M in FY2022, a compound +7.3%/yr. Reported net income was £139M in FY2026, compounding +15.7%/yr from FY2022.
Key figures
Market cap $2.2B · P/E ratio 11.8 · P/S ratio 1.37 · EPS (TTM) $1.04 · Dividend yield 1.7% · Net margin 11.6% · Return on equity 9.6% · Return on assets (EBIT) 7.1%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 49 out of 100 (low confidence).
What moves the price
The share trades about 12% below its 52-week high and 8% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at 9% fair-value upside, at 71%, PRRFY screens cheaper than that median.
Fair Value models
Bear $15.74Fair Value $21.04Bull $28.16
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2026 figures (about 6 months old). Earnings retained since then ($0.5126 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.73/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+4.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.8%
Start year 2021 (pandemic). Over 10 years: +4.5% a year
Revenue growth 24 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.5%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+13.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year+12.2%
Dividend (yield on the price)1.7%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.12.2% vs 22.4%, slowing
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.16% → 17%
Start year 2021 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−2.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+3.0%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in GBP, UK: IMF forecast 2.3% a year to 2030, 3.3% from 2016 to 2025) that is about −4.8% a year for the price and +0.7% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Packaged Foods · 637 stocks
Beats the industry median on 11/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score68 · Top 25%
Fair Value upside+46.1% · Top 25%
Profitability
Return on equity (TTM)9.6% · Above median
Return on assets5.6% · Above median
Net margin (TTM)11.6% · Top 25%
Operating margin (TTM)19.0% · Top 25%
Growth and dividend
Revenue growth3.9% · Above median
Dividend yield (TTM)1.7% · Below median
Valuation Multiplesvs Packaged Foods median · lower = cheaper
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Is Premier Foods Plc (PRRFY) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $21.04 versus a price of $12.27, about +71% upside (undervalued).
What is the fair value of PRRFY?
Our model-based fair value for Premier Foods Plc ADR is $21.04 (as of Sep 24, 2026), built from audited fundamentals. The current price: $12.27.
What is the quality score of PRRFY?
Premier Foods Plc ADR has a Quality Score of 68/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Premier Foods Plc (PRRFY)?
Our model-based price target is the fair value of $21.04 (as of Sep 24, 2026) from 24 valuation models. Cautious scenario $15.74, optimistic scenario $28.16. It is a calculation from audited fundamentals, not an analyst target.
What is the Premier Foods Plc ADR stock forecast for 2026?
Our models put fair value at $21.04, about +71% upside versus a price of $12.27 (undervalued). Cautious scenario $15.74, optimistic scenario $28.16. The calculation is refreshed regularly with new filings.
What is the revenue of Premier Foods Plc (PRRFY)?
Premier Foods Plc ADR reported trailing-twelve-month revenue of about £1.2B (latest available figure, as of Sep 24, 2026).
Does Premier Foods Plc ADR pay a dividend?
Premier Foods Plc ADR currently shows a dividend yield of about 1.72% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Premier Foods Plc (PRRFY)?
For today's price to be fair in a discounted-cash-flow model, Premier Foods Plc ADR would have to grow free cash flow by -2.6 % per year for five years (discount rate 8.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +4.8 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of PRRFY use?
Our models discount Premier Foods Plc ADR at 8.8 %: a base by market capitalisation (mid), damped by beta 0.60, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Premier Foods Plc ADR that is -2.6 % per year a year over ten years, using the same discount rate (8.8 %) and the same formula as our fair value.
How much growth has Premier Foods Plc (PRRFY) delivered so far?
Over the past 5 years revenue at Premier Foods Plc ADR grew +4.8 % a year. The price currently implies -2.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Premier Foods Plc (PRRFY) growing?
The median revenue growth in the sector is +2.8 % a year. That is the yardstick for the growth priced into Premier Foods Plc ADR (-2.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Premier Foods Plc (PRRFY)?
The free-cash-flow yield on the price is 9.04 %: that much free cash flow Premier Foods Plc ADR produces per unit of market value. When it exceeds the discount rate of our models (8.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Premier Foods Plc (PRRFY)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Premier Foods Plc ADR it is $21.04 per share (as of Sep 24, 2026), against a price of $12.27. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Premier Foods Plc ADR stock overvalued or undervalued in 2026?
As of Sep 24, 2026, PRRFY trades below its calculated fair value: price $12.27, fair value $21.04, a gap of about +71% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PRRFY?
No. The price is what the market pays today ($12.27); the fair value is what the company's own numbers justify ($21.04). For Premier Foods Plc ADR the two are $8.77 per share apart. That gap is exactly why we show both numbers side by side.
How much is Premier Foods Plc ADR worth?
The market values Premier Foods Plc ADR at about $2.2B (market capitalisation, as of Sep 24, 2026). Per share that is $12.27; our models calculate a fair value of $21.04 per share.
What do the bullish and bearish scenarios say about PRRFY?
Our models span a range for Premier Foods Plc ADR: cautious scenario $15.74, base $21.04, optimistic $28.16 per share (as of Sep 24, 2026, price $12.27). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of PRRFY?
Premier Foods Plc ADR trades at a price-to-earnings ratio of 11.8 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $21.04 is built from several models across several years. Other multiples: P/B 1.3, P/S 1.5, EV/EBITDA 6.3.
How solid is the balance sheet of Premier Foods Plc (PRRFY)?
Balance-sheet figures for Premier Foods Plc ADR (as of Sep 24, 2026): return on equity 9.6%. They feed the Quality Score of 68/100, which measures business quality independently of the share price.
How far is PRRFY from its 52-week high?
Premier Foods Plc ADR trades at $12.27, about 12% below its 52-week high of $13.98 and 8% above the low of $11.34 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of $21.04 is for.
Which stocks are comparable to Premier Foods Plc ADR?
From the same area (Consumer Defensive) we also value Nestlé S.A, Danone S.A, Foshan Haitian Flavouring and Food Company, The Kraft Heinz Company, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Premier Foods Plc ADR stock attractive at the current price?
The data as of Sep 24, 2026: price $12.27, calculated fair value $21.04 (+71%), Quality Score 68/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PRRFY calculated?
We run Premier Foods Plc ADR through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $21.04, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Premier Foods Plc ADR currently trades 42 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Premier Foods Plc (PRRFY)?
The closing price on Oct 2, 2026 was $12.27. Our model-based fair value is $21.04, about +71% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Premier Foods Plc ADR right now?
The price is below even our cautious bear case ($15.74). The market is more pessimistic than our downside scenario. Solid quality (68/100) at a price below fair value, the discount is the argument here, not the business quality.
Key figures of Premier Foods Plc ADR
How large is the market capitalisation of Premier Foods Plc (PRRFY)?
The market capitalisation of Premier Foods Plc ADR is $2.2B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Premier Foods Plc (PRRFY)?
The price-to-sales ratio of Premier Foods Plc ADR is 1.37 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Premier Foods Plc (PRRFY)?
Earnings per share at Premier Foods Plc ADR are $1.04 (price ÷ EPS = P/E 11.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Premier Foods Plc (PRRFY)?
The dividend yield of Premier Foods Plc ADR is 1.7% (payout 20.3%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Premier Foods Plc (PRRFY)?
The net margin of Premier Foods Plc ADR is 11.6% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Premier Foods Plc (PRRFY)?
The return on equity (ROE) of Premier Foods Plc ADR is 9.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Premier Foods Plc (PRRFY)?
On an EBIT basis the return on assets of Premier Foods Plc ADR is 7.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Premier Foods Plc (PRRFY)?
The operating margin of Premier Foods Plc ADR is 19.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Premier Foods Plc (PRRFY)?
Revenue at Premier Foods Plc ADR is growing +3.9% versus a year earlier (3y avg +5.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Premier Foods Plc (PRRFY)?
Earnings per share at Premier Foods Plc ADR are growing +6.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Premier Foods Plc (PRRFY) carry?
The net debt of Premier Foods Plc ADR is £97.1M (fiscal year 2026, ≈ 0.7 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Sep 24, 2026