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Rapala VMC Corporation (RPNMF) Fair Value & Analysis

Consumer Cyclical · US · Market cap $55.3M

Price$1.45
Fair Value$1.91
Upside+31.7%
Quality95/100
Evidence: Medium Range $1.39 – $3.84

Fair value as of: Jun 24, 2026

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Analysis

Rapala VMC Corporation (RPNMF) currently trades at $1.45, while our model-based Fair Value estimate is $1.91 — implying the stock looks roughly 31.7% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium) — always confirm before acting.

About the company

Rapala VMC Corporation, together with its subsidiaries, operates as a fishing tackle company in Finland, rest of Nordic countries, Russia, France, rest of European countries, the United States, rest of North America, and internationally. The company offers fishing lures, baits, hooks, reels, lines, rods, tools, and accessories. It also manufactures and distributes fishing tackle, outdoor, and winter sports equipment. The company offers its products under the Rapala, Okuma, 13 Fishing, Strike Master, VMC, Sufix, Storm, Dynamite, Marttiini, Peltonen, Williamson, Blue Fox, Carp Spirit, Luhr-Jensen, Ragot, Terminator, Remen's, and Elbe brands. Rapala VMC Corporation was founded in 1936 and is based in Helsinki, Finland.

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Frequently asked questions

Is Rapala VMC Corporation (RPNMF) undervalued?
As of Jun 24, 2026, our model estimates a fair value of $1.91 versus a price of $1.45 — about +32% (undervalued). Model-based estimate, not financial advice.
What is the fair value of RPNMF?
Our 21-model fair value for Rapala VMC Corporation is $1.91 (as of Jun 24, 2026), built from audited fundamentals. The current price is $1.45.
What is the quality score of RPNMF?
Rapala VMC Corporation has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.