Right On Brands, Inc (RTON) fair value: what the stock is really worth
As of Oct 5, 2026: fair value of Right On Brands, Inc $0.03, price $0.03, upside -8.0%, quality 39 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 3, 2026.
How to read this chart
60‑month range $0.0032 – $182.75 · fair‑value band $0.0245 – $0.0307 · the $0.0300 price screens above the $0.0276 fair value. Dashed = 300-day average. As of Oct 3, 2026.
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Right On Brands, Inc., through its subsidiaries, creates and markets a range of CBD consumer products in the United States.
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Right On Brands, Inc., through its subsidiaries, creates and markets a range of CBD consumer products in the United States. The company offers ENDO Drops, a daily cannabidiol supplementation; ENDO Ease, a topical pain relief product; and ENDO Tokes, a pre-rolled CBD flower that comes in the shape of a cigarette, as well as ENDO gummies; and high alkaline mineral water. It also sells health and wellness products in the hemp marketplace through online and in-person retail sales. The company was formerly known as HealthTalk Live, Inc. and changed its name to Right On Brands, Inc. in August 2017. Right On Brands, Inc. was incorporated in 2011 and is headquartered in Rowlett, Texas.
Stock analysis
Right On Brands, Inc (RTON) currently trades at $0.0300, while our model-based Fair Value estimate is $0.0276, so the stock looks roughly fairly valued today (gap 8.7%).
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Valuation
Bull case: the Growth DCF group reads highest at a median of $0.0200 per share, and 0 of the 6 models we run sit above the $0.0300 price.
Bear case: the Multiples group reads lowest at $0.0100, and 6 of the 6 models stay below the price. Evidence for this calculation is low.
Scenario range: $0.0245 (bear) to $0.0307 (bull), the price of $0.0300 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 39/100 (below-average quality), in the Consumer Defensive sector.
Weak Growth: Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Right On Brands, Inc reported revenue of $1.2M in FY2026 versus $997K in FY2022, a compound +3.7%/yr. Reported net income was −$61.4K in FY2026.
Key figures
Market cap $1.3M · P/S ratio 0.92 · EPS (TTM) $−0.0700 · Net margin −5.3% · Return on assets (EBIT) −89.6% · Operating margin −4.3% · Revenue (TTM) $1.4M · Revenue growth (YoY) +31.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 22 out of 100 (low confidence).
What moves the price
The share trades about 70% below its 52-week high and 838% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at 9% fair-value upside, at −8%, RTON screens richer than that median.
Fair Value models
Bear $0.0245Fair Value $0.0276Bull $0.0307
Price $0.0300 · Upside -8.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.16/100
Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Revenue growth 1 year
−19.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.4%
Revenue growth 13 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+48.0%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−397.9% (2021) → −4.6% (2026)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2026 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+27.1%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +24.2% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Packaged Foods · 634 stocks
Beats the industry median on 1/8 measures
Overall it trails its industry peers.
Valuation
Quality Score39 · Bottom 25%
Fair Value upside−8.0% · Below median
Profitability
Return on equity (TTM)Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Return on assets−22.7% · Bottom 25%
Net margin (TTM)−29.3% · Bottom 25%
Operating margin (TTM)−4.3% · Bottom 25%
Growth and dividend
Revenue growth31.7% · Top 25%
Balance sheet
Debt / equityNegative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Valuation Multiplesvs Packaged Foods median · lower = cheaper
P/BNegative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
P/S (TTM)0.91× · Pricier than median
P/FCF34.1× · Priciest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)23· sector 34
FUTURE (revenue growth)100· sector 23
PAST (return on equity)0· sector 31
HEALTH (low debt)0· sector 96
DIVIDEND (yield)0· sector 58
PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.
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Cite: Fair Value Calculator (2026). "Right On Brands, Inc Fair Value". https://www.fairvalue-calculator.com/stock/RTON
Frequently asked questions
Is Right On Brands, Inc (RTON) overvalued or undervalued?
As of Oct 3, 2026, our model estimates a fair value of $0.0276 versus a price of $0.0300, about −8% upside (fairly valued).
What is the fair value of RTON?
Our model-based fair value for Right On Brands, Inc is $0.0276 (as of Oct 3, 2026), built from audited fundamentals. The current price: $0.0300.
What is the quality score of RTON?
Right On Brands, Inc has a Quality Score of 39/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Right On Brands, Inc (RTON)?
Our model-based price target is the fair value of $0.0276 (as of Oct 3, 2026) from 6 valuation models. Cautious scenario $0.0245, optimistic scenario $0.0307. It is a calculation from audited fundamentals, not an analyst target.
What is the Right On Brands, Inc stock forecast for 2026?
Our models put fair value at $0.0276, about −8% upside versus a price of $0.0300 (fairly valued). Cautious scenario $0.0245, optimistic scenario $0.0307. The calculation is refreshed regularly with new filings.
What is the revenue of Right On Brands, Inc (RTON)?
Right On Brands, Inc reported trailing-twelve-month revenue of about $1.4M (latest available figure, as of Oct 3, 2026).
What growth is priced into Right On Brands, Inc (RTON)?
For today's price to be fair in a discounted-cash-flow model, Right On Brands, Inc would have to grow free cash flow by +27.1 % per year for five years (discount rate 10.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +71.3 % per year. As of Oct 3, 2026.
What discount rate (WACC) does the fair value of RTON use?
Our models discount Right On Brands, Inc at 10.2 %: a base by market capitalisation (nano), damped by beta 1.20, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Right On Brands, Inc that is +27.1 % per year a year over ten years, using the same discount rate (10.2 %) and the same formula as our fair value.
How much growth has Right On Brands, Inc (RTON) delivered so far?
Over the past 5 years revenue at Right On Brands, Inc grew +71.3 % a year. The price currently implies +27.1 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Right On Brands, Inc (RTON) growing?
The median revenue growth in the sector is +3.3 % a year. That is the yardstick for the growth priced into Right On Brands, Inc (+27.1 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Right On Brands, Inc (RTON)?
The free-cash-flow yield on the price is 2.94 %: that much free cash flow Right On Brands, Inc produces per unit of market value. When it exceeds the discount rate of our models (10.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Right On Brands, Inc (RTON)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Right On Brands, Inc it is $0.0276 per share (as of Oct 3, 2026), against a price of $0.0300. It is the blended result of 6 valuation models (cash flow, earnings, asset, dividend).
Is Right On Brands, Inc stock overvalued or undervalued in 2026?
As of Oct 3, 2026, RTON trades above its calculated fair value: price $0.0300, fair value $0.0276, a gap of about −8% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of RTON?
No. The price is what the market pays today ($0.0300); the fair value is what the company's own numbers justify ($0.0276). For Right On Brands, Inc the two are $0.0024 per share apart. That gap is exactly why we show both numbers side by side.
How much is Right On Brands, Inc worth?
The market values Right On Brands, Inc at about $1.3M (market capitalisation, as of Oct 3, 2026). Per share that is $0.0300; our models calculate a fair value of $0.0276 per share.
What do the bullish and bearish scenarios say about RTON?
Our models span a range for Right On Brands, Inc: cautious scenario $0.0245, base $0.0276, optimistic $0.0307 per share (as of Oct 3, 2026, price $0.0300). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Right On Brands, Inc (RTON)?
Balance-sheet figures for Right On Brands, Inc (as of Oct 3, 2026): negative equity, so no return on equity and no debt-to-equity ratio. They feed the Quality Score of 39/100, which measures business quality independently of the share price.
How far is RTON from its 52-week high?
Right On Brands, Inc trades at $0.0300, about 70% below its 52-week high of $0.1000 and 838% above the low of $0.0032 (as of Oct 5, 2026). Distance from the high says nothing about value: that is what the fair value of $0.0276 is for.
Which stocks are comparable to Right On Brands, Inc?
From the same area (Consumer Defensive) we also value Nestlé S.A, Danone S.A, Foshan Haitian Flavouring and Food Company, The Kraft Heinz Company, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Right On Brands, Inc stock attractive at the current price?
The data as of Oct 3, 2026: price $0.0300, calculated fair value $0.0276 (−8%), Quality Score 39/100, from 6 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of RTON calculated?
We run Right On Brands, Inc through 6 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $0.0276, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.0 % above its aggregate fair value. Right On Brands, Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Right On Brands, Inc (RTON)?
The closing price on Oct 5, 2026 was $0.0300. Our model-based fair value is $0.0276, about −8% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Right On Brands, Inc right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Right On Brands, Inc
How large is the market capitalisation of Right On Brands, Inc (RTON)?
The market capitalisation of Right On Brands, Inc is $1.3M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Right On Brands, Inc (RTON)?
The price-to-sales ratio of Right On Brands, Inc is 0.92 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Right On Brands, Inc (RTON)?
Earnings per share at Right On Brands, Inc are $−0.0700. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Right On Brands, Inc (RTON)?
The net margin of Right On Brands, Inc is −5.3% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the EBIT return on assets of Right On Brands, Inc (RTON)?
On an EBIT basis the return on assets of Right On Brands, Inc is −89.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Right On Brands, Inc (RTON)?
The operating margin of Right On Brands, Inc is −4.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Right On Brands, Inc (RTON)?
Revenue at Right On Brands, Inc is growing +31.7% versus a year earlier (3y avg +0.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much net debt does Right On Brands, Inc (RTON) carry?
The net debt of Right On Brands, Inc is $361K (fiscal year 2026, ≈ 9.6 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Oct 3, 2026