Right On Brands, Inc (RTON) Fair Value & Analysis
Consumer Defensive · US · Market cap $3.9M
Right On Brands, Inc
RTON · US
Strengths
Risks
Fair value as of: Aug 21, 2026
From 6 valuation models · updated yesterday
Share price +220.7% over the past month.
Below-average quality, and screening another 70% overvalued on our models.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price sits above even our optimistic bull case ($0.0271). The favourable scenario is already priced in.
- Weak quality (39/100) and above fair value at the same time, the margin of safety is missing on both counts.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 21, 2026.
How to read this chart
60‑month range $0.0032 – $186.25 · fair‑value band $0.0181 – $0.0271 · the $0.0898 price screens above the $0.0271 fair value. Dashed = 300-day average. As of Aug 21, 2026.
Analysis
Right On Brands, Inc (RTON) currently trades at $0.0898, while our model-based Fair Value estimate is $0.0271, implying the stock looks roughly 69.8% overvalued today. The Quality Score stands at 39/100 (below-average quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).
Over the trailing twelve months, Right On Brands, Inc generated revenue of $1.4M at a net margin of -29.3%. Revenue grew 31.7% year over year. Fundamentals as of Aug 21, 2026
Our scenario range runs from $0.0181 (bear case) to $0.0271 (bull case); at $0.0898, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Consumer Defensive peers we cover trades at -14% fair-value upside, at -70%, RTON screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 6 models by family
Widest divergence: DCF Models ($0.0100) versus DCF Models ($0.0100). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 21, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 42 · Market factors (momentum, volatility) 72
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Right On Brands, Inc., through its subsidiaries, creates and markets a range of CBD consumer products in the United States.
Full company description
Right On Brands, Inc., through its subsidiaries, creates and markets a range of CBD consumer products in the United States. The company offers ENDO Drops, a daily cannabidiol supplementation; ENDO Ease, a topical pain relief product; and ENDO Tokes, a pre-rolled CBD flower that comes in the shape of a cigarette, as well as ENDO gummies; and high alkaline mineral water. It also sells health and wellness products in the hemp marketplace through online and in-person retail sales. The company was formerly known as HealthTalk Live, Inc. and changed its name to Right On Brands, Inc. in August 2017. Right On Brands, Inc. was incorporated in 2011 and is headquartered in Rowlett, Texas.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Right On Brands, Inc reported revenue of $1.2M in FY2026 versus $997K in FY2022, a compound +3.7%/yr. Reported net income was −$61.4K in FY2026.
RTON screens 70% overvalued. Compare with Nestlé India Limited →
Peer Group
Packaged Foods · 662 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Packaged Foods median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Packaged Foods stocks, each showing price versus our Fair Value estimate (as of Aug 21, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Nestlé India Limited NESTLEIND | ₹1,478 | ₹251.94 | -83% |
| Britannia Industries Limited BRITANNIA | ₹5,511 | ₹1,765 | -68% |
| Tata Consumer Products Limited TATACONSUM | ₹1,062 | ₹327.27 | -69% |
| PT Indofood CBP Sukses Makmur Tbk ICBP | 7,550 IDR | 12,864 IDR | +70% |
| Samyang Foods Co 003230 | 1,219,000 KRW | 1,010,543 KRW | -17% |
| Patanjali Foods Limited PATANJALI | ₹350.95 | ₹144.77 | -59% |
| Vietnam Dairy Products Joint Stock Company VNM | 61,600 VND | 52,858 VND | -14% |
| PT Mayora Indah Tbk, MYOR | 1,650 IDR | 2,699 IDR | +64% |
| PT Cisarua Mountain Dairy Tbk CMRY | 4,610 IDR | 4,350 IDR | -6% |
| Nongshim Co 004370 | 389,500 KRW | 530,619 KRW | +36% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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