Suny Cellular Communication Ltd (SNCM) Fair Value & Analysis
Technology · Il · Market cap 304M ILA
Fair value as of: Jul 18, 2026
From 26 valuation models · updated 23 days ago
Share price +1.7% over the past month.
A solid business, screening 148% undervalued on our models.
What matters now
- The price is below even our cautious bear case (2.17 ILA). The market is more pessimistic than our downside scenario.
- Solid quality (61/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range (2.17 ILA to 4.34 ILA) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 18, 2026.
How to read this chart
60‑month range 0.4419 ILA – 1.56 ILA · fair‑value band 2.17 ILA – 4.34 ILA · the 1.40 ILA price screens below the 3.47 ILA fair value. Dashed = 300-day average. As of Jul 18, 2026.
Analysis
Suny Cellular Communication Ltd (SNCM) currently trades at 1.40 ILA, while our model-based Fair Value estimate is 3.47 ILA, implying the stock looks roughly 148.0% undervalued today. The Quality Score stands at 61/100 (solid quality), in the Technology sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Suny Cellular Communication Ltd generated revenue of 979M ILA at a net margin of 4.1%. Revenue declined 7.3% year over year. It earns a return on equity of 15.2%. Net debt stands at 85.4M ILA. Fundamentals as of Jul 18, 2026
Our scenario range runs from 2.17 ILA (bear case) to 4.34 ILA (bull case); at 1.40 ILA, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Technology peers we cover trades at -33% fair-value upside, at 148%, SNCM screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: Growth Earnings (4.33 ILA) versus Asset-Based (0.8200 ILA). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 18, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 58 · Market factors (momentum, volatility) 50
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Suny Cellular Communication Ltd imports and markets cell phones and related accessories in Israel. The company engages in the importing and sale of mobile terminal equipment and related accessories manufactured by Samsung, including mobile phones, tablets, smart watches and headphones to open market customers under the Samsung brand.
Full company description
Suny Cellular Communication Ltd imports and markets cell phones and related accessories in Israel. The company engages in the importing and sale of mobile terminal equipment and related accessories manufactured by Samsung, including mobile phones, tablets, smart watches and headphones to open market customers under the Samsung brand. It also imports, sells, and provides technical support, repair, and maintenance services for mobile terminal equipment and spare parts, including mobile phones, tablets, smart watches, headsets, and accessories. In addition, the company is involved in marketing, distribution, and retailing of small household electrical and electronic appliances; and mobile phones and watches, as well as provides warranty and repair services. It offers its products through chains, distributors and terminal stores, direct sales through its network of stores, websites, and other online sites. The company was formerly known as Skylex Corporation Ltd. and changed its name to Suny Cellular Communication Ltd in November 2016. Suny Cellular Communication Ltd was incorporated in 1971 and is based in Petah Tikva, Israel. Suny Cellular Communication Ltd operates as a subsidiary of Lapidoth Capital Ltd.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Suny Cellular Communication Ltd reported revenue of 1,000M ILA in FY2025 versus 915M ILA in FY2021, a compound +2.2%/yr. Reported net income was 38.1M ILA in FY2025, compounding +9.4%/yr from FY2021.
of which total revenue +1.7 pp · buybacks/dilution −6.7 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
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Peer Group
Electronics & Computer Distribution · 151 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Electronics & Computer Distribution median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Electronics & Computer Distribution stocks, each showing price versus our Fair Value estimate (as of Jul 18, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| TD SYNNEX Corporation SNX | $251.52 | $207.02 | -18% |
| Unisplendour Corporation 000938 | ¥38.59 | ¥11.79 | -69% |
| Rexel S.A RXL | €38.59 | €33.31 | -14% |
| Arrow Electronics, Inc ARW | $204.10 | $115.40 | -43% |
| Avnet, Inc AVT | $87.13 | $58.57 | -33% |
| WPG Holdings 3702 | 106.50 TWD | 102.31 TWD | -4% |
| Shenzhen Huaqiang Industry Co 000062 | ¥22.37 | ¥7.52 | -66% |
| Synnex Technology International Corporation 2347 | 85.30 TWD | 86.30 TWD | +1% |
| Nanjing Sunlord Electronics Corporation 300975 | ¥37.37 | ¥8.60 | -77% |
| Beijing Tricolor Technology Co 603516 | ¥106.52 | ¥23.39 | -78% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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