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Suny Cellular Communication Ltd (SNCM) Fair Value & Analysis

Technology · Il · Market cap 304M ILA

SC Suny Cellular Communication Ltd SNCM · TA
Price1.40 ILA
Fair Value3.47 ILA
Upside+148.0%
Quality61/100
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Mixed Growth
Thin margins · 4.1% net margin
Low debt · generates free cash flow
Ranks above peers (11/14)
Moderate moat 46/100
Evidence: High Range 2.17 ILA – 4.34 ILA Share as image

Fair value as of: Jul 18, 2026

From 26 valuation models · updated 23 days ago

Share price +1.7% over the past month.

A solid business, screening 148% undervalued on our models.

What matters now

  • The price is below even our cautious bear case (2.17 ILA). The market is more pessimistic than our downside scenario.
  • Solid quality (61/100) at a price below fair value, the discount is the argument here, not the business quality.
  • A fairly wide model range (2.17 ILA to 4.34 ILA) leaves room in how you read the outcome.
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Price vs Fair Value (5 years)

1.56 ILA 0.4419 ILA Fair Value 3.47 ILA Mar 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 18, 2026.

How to read this chart

60‑month range 0.4419 ILA – 1.56 ILA · fair‑value band 2.17 ILA – 4.34 ILA · the 1.40 ILA price screens below the 3.47 ILA fair value. Dashed = 300-day average. As of Jul 18, 2026.

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Analysis

Suny Cellular Communication Ltd (SNCM) currently trades at 1.40 ILA, while our model-based Fair Value estimate is 3.47 ILA, implying the stock looks roughly 148.0% undervalued today. The Quality Score stands at 61/100 (solid quality), in the Technology sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.

Over the trailing twelve months, Suny Cellular Communication Ltd generated revenue of 979M ILA at a net margin of 4.1%. Revenue declined 7.3% year over year. It earns a return on equity of 15.2%. Net debt stands at 85.4M ILA. Fundamentals as of Jul 18, 2026

Our scenario range runs from 2.17 ILA (bear case) to 4.34 ILA (bull case); at 1.40 ILA, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Technology peers we cover trades at -33% fair-value upside, at 148%, SNCM screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
Growth DCF 1.27 ILA 2.12 ILA 3.49 ILA 80
Residual Income 1.13 ILA 1.32 ILA 2.15 ILA 76
Rev-Margin DCF 2.06 ILA 3.92 ILA 6.61 ILA 74
All 26 models by family
DCF Models
FCF DCF 1.32 ILA 2.00 ILA 3.66 ILA 38
Owner Earnings 2.81 ILA 5.29 ILA 9.70 ILA 31
5Y Revenue Exit 2.06 ILA 3.94 ILA 6.96 ILA 39
5Y EBITDA Exit 2.42 ILA 4.74 ILA 8.22 ILA 41
5Y P/E Exit 2.24 ILA 4.44 ILA 7.21 ILA 38
10Y Revenue Exit 1.70 ILA 3.43 ILA 6.09 ILA 36
10Y EBITDA Exit 2.00 ILA 4.02 ILA 7.63 ILA 37
10Y P/E Exit 1.88 ILA 3.72 ILA 6.77 ILA 35
Earnings-Based
Graham-Dodd 1.18 ILA 7.57 ILA 10.58 ILA 54
Lynch FV 2.19 ILA 3.13 ILA 4.07 ILA 50
PEG = 1.0 2.19 ILA 3.13 ILA 4.07 ILA 46
EPV 1.73 ILA 1.93 ILA 2.10 ILA 59
Dividend Discount
Gordon GGM 0.9600 ILA 1.73 ILA 2.38 ILA 70
DDM Multi-Stage 0.9600 ILA 1.58 ILA 1.84 ILA 61
Multiples
P/E Multiple 2.60 ILA 3.47 ILA 4.34 ILA 63
P/S Multiple 2.21 ILA 2.95 ILA 3.69 ILA 58
P/B Multiple 2.21 ILA 2.95 ILA 3.69 ILA 55
EV/EBIT 3.46 ILA 4.53 ILA 5.60 ILA 53
EV/EBITDA 3.14 ILA 4.11 ILA 5.08 ILA 54
EV/Revenue 2.41 ILA 3.34 ILA 4.27 ILA 43
Asset-Based
NCAV (Graham) 0.6100 ILA 0.8200 ILA 1.23 ILA 50
Growth DCF
Growth DCF 1.27 ILA 2.12 ILA 3.49 ILA 80
Rev-Margin DCF 2.06 ILA 3.92 ILA 6.61 ILA 74
Economic Profit
Residual Income 1.13 ILA 1.32 ILA 2.15 ILA 76
ROIC Compounder 1.96 ILA 2.57 ILA 3.30 ILA 72
Growth Earnings
Growth-Adj P/E 3.03 ILA 4.33 ILA 5.63 ILA 68

Widest divergence: Growth Earnings (4.33 ILA) versus Asset-Based (0.8200 ILA). Highest evidence: Growth DCF (80).

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Key figures & financial health

Revenue (TTM) 979M ILA
Revenue growth (YoY) -7.3%
Net margin 4.1%
Return on equity 15.2%
Free cash flow 19.5M ILA FY2025
P/E ratio 7.7
More key figures
Operating margin 8.1%
EPS (TTM) 0.1800 ILA
Dividend yield 0.1%
EPS growth (YoY) +9.9%
Net debt 85.4M ILA FY2025

Figures from reported company fundamentals · as of Jul 18, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 61/100

Of which business quality 58 · Market factors (momentum, volatility) 50

Profitability 56
Margins and returns on capital today
Quality Growth 28
Are margins and returns improving?
Cashflow 32
Earnings quality: real cash, not paper profit
Fin. Strength 70
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 86
Calm price path (market factor)
Momentum 33
Price trend over the last 3–12 months (market factor)
52W Momentum 37
Distance to the 52-week high (market factor)
Net Issuance 79
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Suny Cellular Communication Ltd imports and markets cell phones and related accessories in Israel. The company engages in the importing and sale of mobile terminal equipment and related accessories manufactured by Samsung, including mobile phones, tablets, smart watches and headphones to open market customers under the Samsung brand.

Full company description

Suny Cellular Communication Ltd imports and markets cell phones and related accessories in Israel. The company engages in the importing and sale of mobile terminal equipment and related accessories manufactured by Samsung, including mobile phones, tablets, smart watches and headphones to open market customers under the Samsung brand. It also imports, sells, and provides technical support, repair, and maintenance services for mobile terminal equipment and spare parts, including mobile phones, tablets, smart watches, headsets, and accessories. In addition, the company is involved in marketing, distribution, and retailing of small household electrical and electronic appliances; and mobile phones and watches, as well as provides warranty and repair services. It offers its products through chains, distributors and terminal stores, direct sales through its network of stores, websites, and other online sites. The company was formerly known as Skylex Corporation Ltd. and changed its name to Suny Cellular Communication Ltd in November 2016. Suny Cellular Communication Ltd was incorporated in 1971 and is based in Petah Tikva, Israel. Suny Cellular Communication Ltd operates as a subsidiary of Lapidoth Capital Ltd.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Suny Cellular Communication Ltd reported revenue of 1,000M ILA in FY2025 versus 915M ILA in FY2021, a compound +2.2%/yr. Reported net income was 38.1M ILA in FY2025, compounding +9.4%/yr from FY2021.

Growth Quality 38/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
1,000M ILS
Latest YoY
−5.4%
Avg. growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+1.6%
Avg. growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+2.0%
Avg. growth/yr (40Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+5.2%
Revenue +2.2%/yr
FY21 915M ILA
FY22 953M ILA
FY23 854M ILA
FY24 1.1B ILA
FY25 1,000M ILA
Net income +9.4%/yr
FY21 26.6M ILA
FY22 73.2M ILA
FY23 22.3M ILA
FY24 48.0M ILA
FY25 38.1M ILA
Character of growth · EPS growth decomposed (2015-2025) −25.2 % p.a.
Revenue per share −5.0 pp

of which total revenue +1.7 pp · buybacks/dilution −6.7 pp

EBIT margin +7.5 pp
Tax rate −2.6 pp
Residual (interest, one-offs) −25.1 pp

Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).

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Cite: Fair Value Calculator (2026). "Suny Cellular Communication Ltd Fair Value". https://www.fairvalue-calculator.com/stock/SNCM

Peer Group

Electronics & Computer Distribution · 151 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 61 · Above median
Fair Value upside +148% · Top 25%
Return on equity (TTM) 15% · Above median
Return on assets 6% · Top 25%
Net margin (TTM) 4% · Top 25%
Operating margin (TTM) 8% · Top 25%
Revenue growth -7% · Bottom 25%
Dividend yield (TTM) 0.1% · Bottom 25%

Valuation Multiples vs Electronics & Computer Distribution median · lower = cheaper

P/E (TTM) 7.7× · Cheaper than 75% of peers
P/B 0.37× · Cheaper than 75% of peers
P/S (TTM) 0.10× · Cheaper than 75% of peers
P/FCF 5.1× · Pricier than median
EV/EBITDA 0.8× · Cheaper than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 100 · sector 14
FUTURE 0 · sector 57
PAST 61 · sector 36
HEALTH 100 · sector 98
DIVIDEND 1 · sector 39

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Electronics & Computer Distribution stocks, each showing price versus our Fair Value estimate (as of Jul 18, 2026).

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TD SYNNEX Corporation SNX $251.52 $207.02 -18%
Unisplendour Corporation 000938 ¥38.59 ¥11.79 -69%
Rexel S.A RXL €38.59 €33.31 -14%
Arrow Electronics, Inc ARW $204.10 $115.40 -43%
Avnet, Inc AVT $87.13 $58.57 -33%
WPG Holdings 3702 106.50 TWD 102.31 TWD -4%
Shenzhen Huaqiang Industry Co 000062 ¥22.37 ¥7.52 -66%
Synnex Technology International Corporation 2347 85.30 TWD 86.30 TWD +1%
Nanjing Sunlord Electronics Corporation 300975 ¥37.37 ¥8.60 -77%
Beijing Tricolor Technology Co 603516 ¥106.52 ¥23.39 -78%

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Frequently asked questions

Is Suny Cellular Communication Ltd (SNCM) overvalued or undervalued?
As of Jul 18, 2026, our model estimates a fair value of 3.47 ILA versus a price of 1.40 ILA, about +148% (undervalued).
What is the fair value of SNCM?
Our model-based fair value for Suny Cellular Communication Ltd is 3.47 ILA (as of Jul 18, 2026), built from audited fundamentals. The current price is 1.40 ILA.
What is the quality score of SNCM?
Suny Cellular Communication Ltd has a Quality Score of 61/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Suny Cellular Communication Ltd (SNCM)?
Suny Cellular Communication Ltd reported trailing-twelve-month revenue of about 979M ILS (latest available figure, as of Jul 18, 2026).
What is the net profit margin of SNCM?
The net profit margin of Suny Cellular Communication Ltd is about 4.1%, meaning it keeps roughly 4.1% of revenue as net income. Based on the latest reported figures.
Does Suny Cellular Communication Ltd pay a dividend?
Suny Cellular Communication Ltd currently shows a dividend yield of about 0.05% relative to its recent price (as of Jul 18, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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