Scandinavian Tobacco Group (STG) Fair Value & Analysis
Consumer Defensive · DK · Market cap 5.6B DKK
Fair value as of: Jun 24, 2026
From 25 valuation models · updated 9 days ago
Fair value updated Jun 24, 2026 — revised from kr 110.40 to kr 115.80 (+4.9%) since Jun 23, 2026. Share price −0.7% over the past month.
Price vs Fair Value (12 months)
12‑month range kr 59.61 – kr 95.01 · fair‑value band kr 90.41 – kr 171.30 · the kr 66.10 price screens below the kr 115.80 fair value. As of Jun 24, 2026.
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Scandinavian Tobacco Group (STG) currently trades at kr 66.10, while our model-based Fair Value estimate is kr 115.80 — implying the stock looks roughly 75.2% undervalued today. We read business quality at 52/100 (solid quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
Over the trailing twelve months, Scandinavian Tobacco Group generated revenue of 8.9B DKK at a net margin of 7.4%. Revenue declined 5.8% year over year. It earns a return on equity of 7.4%. Net debt stands at 5.3B DKK. Fundamentals as of Jun 24, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jun 24, 2026. TTM = trailing twelve months.
About the company
Scandinavian Tobacco Group A/S manufactures and sells tobacco products in North America, Europe, and internationally. It offers pipe and fine-cut tobacco, and machine-rolled and handmade cigars, as well as nicotine pouches. The company markets its products under the Macanudo, CAO, Alec Bradley, Silencio, Cohiba, Punch, Partagas, La Gloria Cubana, Signature, La Paz, Mehari's, Panter, Captain Black, Erinmore, Mac Baren, BREAK, Bali Shag, Tiedemanns, XQS, Ambasciator Italico, Balmoral, Borkum Riff, Bugler, Café Crème, Clan, Colts, Crossroad, Cubero, Escort, Hajenius, Henri Wintermans, Kite, M by Colts, ACE, GRITT, Mercator, Petit, SLS SALSA, Stanwell, Talon, W.Ø. Larsen, and Winchester brand names. In addition, it offers contract manufacturing for third parties; and sells accessories. The company sells its products through wholesale, online, catalogue, and retail channels, as well as business to business. Scandinavian Tobacco Group A/S was founded in 1750 and is based in Gentofte, …
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Scandinavian Tobacco Group reported revenue of kr 9.0B in FY2025 versus kr 8.2B in FY2021, a compound +2.4%/yr. Reported net income was kr 669M in FY2025, compounding −16.7%/yr from FY2021.
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Similar stocks
6 more Tobacco stocks, each showing price versus our Fair Value estimate (as of Jun 24, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Philip Morris International Inc PM | $182.95 | $132.84 | -27% |
| British American Tobacco p.l.c. BMT | €52.90 | €39.20 | -26% |
| Altria Group MO | 1,253 MXN | 72.57 MXN | -94% |
| Japan Tobacco Inc JAPAF | $40.34 | $36.15 | -10% |
| ITC Limited ITC | ₹291.25 | ₹291.49 | +0% |
| Imperial Brands PLC IMBBY | $36.75 | $56.53 | +54% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.