Primerica Inc (PRI) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Primerica Inc stock $173, price $291, that is 40.3% below the price, quality 67 out of 100. Rating: strongly overvalued. Calculated from audited financials with 4 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range $104.60 – $326.41 · fair‑value band $136.58 – $296.44 · the $290.58 price screens above the $173.42 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
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Primerica, Inc., together with its subsidiaries, provides financial products and services to middle-income households in the United States and Canada. It operates in three segments: Term Life Insurance; Investment and Savings Products; and Corporate and Other Distributed Products.
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The Term Life Insurance segment underwrites individual term life insurance products. The Investment and Savings Products segment provides mutual funds and various retirement plans, managed investments, variable and fixed annuities, and fixed indexed annuities; and offers segregated funds.
The Corporate and Other Distributed Products segment provides mortgage loans; prepaid legal services that assist subscribers with legal matters, such as drafting wills, living wills and powers of attorney, trial defense, and motor vehicle-related matters; ID theft defense services; auto and homeowners' insurance; home automation solutions; and insurance products, including supplemental and accidental death, and disability insurance.
It distributes and sells its products through licensed sales representatives to middle-income households. Primerica, Inc. was founded in 1927 and is headquartered in Duluth, Georgia.
Stock analysis
Primerica Inc (PRI) currently trades at $290.58, while our model-based Fair Value estimate is $173.42, 40% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of $317.31 per share, and 1 of the 4 models we run sit above the $290.58 price.
Bear case: the Dividend Discount group reads lowest at $72.27, and 3 of the 4 models stay below the price. Data coverage for this calculation is high.
Scenario range: $136.58 (bear) to $296.44 (bull), the price of $290.58 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 67/100 (solid quality), in the Financial Services sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Primerica Inc reported revenue of $3.2B in FY2025 versus $2.7B in FY2021, a compound +4.5%/yr. Reported net income was $751M in FY2025, compounding +12.0%/yr from FY2021.
Key figures
Market cap $9.1B Mid · P/E ratio 11.5 · P/S ratio 2.60 · EPS (TTM) $25.31 · Dividend yield 1.6% · Net margin 22.8% · Return on equity 33.0% · Return on assets (EBIT) 5.5% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 82 out of 100 (low confidence).
What moves the price
The share trades about 11% below its 52-week high and 19% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Financial Services peers we cover trades at −38% fair-value upside, at −40%, PRI screens richer than that median.
Fair Value models
Bear$136.58Fair Value $173.42Bull$296.44
Price $290.58 · Downside -40.3%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($17.67 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, 3 officers or directors sold shares worth $2.1M and none bought.
SalePeter W. SchneiderPresident4× since Nov 17, 2025: 7,400 shares, avg. $274.46$2.0MAug 17, 202610b5-1 plan
SaleAmber Lynne CottleDirector279 shares at $313.63$87,503Aug 11, 2026
SaleGlenn J. WilliamsChief Executive Officer, Director4× since Nov 12, 2025: 8,000 shares, avg. $273.90$2.2MAug 10, 202610b5-1 plan
SaleNicholas Adam JendusaPrincipal Accounting Officer190 shares at $255.51$48,547Mar 2, 2026
SaleJoel M. BabbitDirector700 shares at $255.00$178,500Dec 3, 2025
Plus 19 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.86/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+4.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.8%
Start year 2020 (pandemic). Over 10 years: +8.7% a year
Revenue growth 18 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.7%
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What shareholders gained per year (last 5 years) (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip.
+19.2%
Earnings growth per share plus dividend.
Earnings per share, growth per year+17.6%
Dividend (yield on the price)1.6%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.19.1% vs 19.9%, steady
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.23% → 30%
2025 sits 67% above its own trend. The rate follows the median trend of the last 5 years, not that single year.
News mood ⓘNews mood, the average tone of recent news (98 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.
AI conclusion: The business benefits from a shift to higher-margin investment and savings products exceeding 40 percent of revenue but suffers from slipping term life sales and agent numbers that weaken its moat.
Main risk: A decision by one or more key mutual fund or annuity companies to alter or discontinue arrangements could materially reduce revenue from the investment and savings products segment.
Bull case: Primerica could deepen ties with existing providers while adding new ones and use its AI tools to strengthen advisor productivity and client relationships in the growing ISP segment.
Bear case: Loss of key product arrangements combined with tighter fiduciary rules could slow ISP growth and leave the company more exposed to the ongoing decline in term life policy sales.
Primerica’s growth now leans more on its investment and savings products, which deliver higher fees and already make up over 40 percent of revenue. Term life sales and agent numbers have been slipping at the same time. Will the capital-light fee model deliver enough to offset the slowdown in the traditional insurance side?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Insurance - Life · 77 stocks
Beats the industry median on 6/14 measures
A mixed picture versus its industry peers.
Valuation
Quality Score67 · Top 25%
Fair Value upside−40.3% · Below median
Profitability
Return on equity (12 months)33.0% · Top 25%
Return on assets5.0% · Top 25%
Net margin (12 months)22.8% · Above median
Operating margin (12 months)31.5% · Above median
Growth and dividend
Revenue growth (quarter YoY)8.7% · Above median
Dividend yield (12 months)1.6% · Bottom 25%
Balance sheet
Debt / equity0.72× · Highest 25%
Valuation Multiplesvs Insurance - Life median · lower = cheaper
P/E (12 months)11.5× · Pricier than median
P/B3.71× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months)2.60× · Priciest 25%
Price / free cash flow (fiscal year)10.3× · Pricier than median
EV/EBITDA9.0× · Pricier than median
PEG1.07× · Pricier than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 7
FUTURE (revenue growth)44· sector 37
PAST (return on equity)100· sector 48
HEALTH (low debt)–
DIVIDEND (yield)32· sector 55
VALUE 0: the price sits above our fair-value range.
HEALTH: for banks, insurers and similar financial firms borrowed money is part of the business, so we do not rate debt here.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Primerica Inc Fair Value". https://www.fairvalue-calculator.com/stock/PRI
Frequently asked questions
Is Primerica Inc (PRI) overvalued or undervalued?
As of Nov 6, 2026, our model estimates a fair value of $173.42 versus a price of $290.58, about 40% lower (overvalued).
What is the fair value of PRI?
Our model-based fair value for Primerica Inc is $173.42 (as of Nov 6, 2026), built from audited fundamentals. The current price: $290.58.
What is the quality score of PRI?
Primerica Inc has a Quality Score of 67/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Primerica Inc (PRI)?
Our model-based price target is the fair value of $173.42 (as of Nov 6, 2026) from 4 valuation models. Cautious scenario $136.58, optimistic scenario $296.44. It is a calculation from audited fundamentals, not an analyst target.
What is the Primerica Inc stock forecast for 2026?
Our models put fair value at $173.42, about 40% lower versus a price of $290.58 (overvalued). Cautious scenario $136.58, optimistic scenario $296.44. The calculation is refreshed regularly with new filings.
What is the revenue of Primerica Inc (PRI)?
Primerica Inc reported trailing-twelve-month revenue of about $3.5B (latest available figure, as of Nov 6, 2026).
Does Primerica Inc pay a dividend?
Primerica Inc currently shows a dividend yield of 1.60% relative to its recent price (as of Nov 6, 2026).
How much is the dividend of Primerica Inc (PRI) and when is the ex-dividend date?
Primerica Inc pays a dividend of $4.64 per share a year, a dividend yield of 1.6%. The last ex-dividend date was Aug 21, 2026. A dividend has been paid every year since at least 2010. The payout ratio is 18.3% of earnings. Our assessment: Low payout. A low payout ratio: the dividend takes at most 60 % of earnings. Whether free cash flow covers it as well, we cannot see for this company.
What is the intrinsic value of Primerica Inc (PRI)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Primerica Inc it is $173.42 per share (as of Nov 6, 2026), against a price of $290.58. It is the blended result of 4 valuation models in 3 families (Dividend Discount, Multiples, Economic Profit).
Is Primerica Inc stock overvalued or undervalued in 2026?
As of Nov 6, 2026, PRI trades above its calculated fair value: price $290.58, fair value $173.42, a gap of about −40% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PRI?
No. The price is what the market pays today ($290.58); the fair value is what the company's own numbers justify ($173.42). For Primerica Inc the two are $117.16 per share apart. That gap is exactly why we show both numbers side by side.
How much is Primerica Inc worth?
The market values Primerica Inc at about $9.1B (market capitalisation, as of Nov 6, 2026). Per share that is $290.58; our models calculate a fair value of $173.42 per share.
What do the bullish and bearish scenarios say about PRI?
Our models span a range for Primerica Inc: cautious scenario $136.58, base $173.42, optimistic $296.44 per share (as of Nov 6, 2026, price $290.58). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of PRI?
Primerica Inc trades at a price-to-earnings ratio of 11.5 (as of Nov 6, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $173.42 is built from several models across several years. Median P/E at fiscal year-end, 10 fiscal years (2016 to 2025), reported earnings, 5 of the years ex one-offs: 13.4. Other multiples: PEG 1.1, P/B 3.7, P/S 2.6, EV/EBITDA 9.0.
What is the PEG ratio of PRI?
The PEG ratio of Primerica Inc is 1.07 (P/E divided by earnings growth, as of Nov 6, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Primerica Inc (PRI)?
Balance-sheet figures for Primerica Inc (as of Nov 6, 2026): return on equity 33.0%, debt of 0.72 per unit of equity. They feed the Quality Score of 67/100, which measures business quality independently of the share price.
How far is PRI from its 52-week high?
Primerica Inc trades at $290.58, about 11% below its 52-week high of $326.41 and 19% above the low of $244.50 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $173.42 is for.
Which stocks are comparable to Primerica Inc?
From the same area (Financial Services) we also value Ping An Insurance (Group) Company, China Life Insurance Company, AIA Group, Manulife Financial Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Primerica Inc stock attractive at the current price?
The data as of Nov 6, 2026: price $290.58, calculated fair value $173.42 (−40%), Quality Score 67/100, from 4 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PRI calculated?
We run Primerica Inc through 4 models from 3 families: Dividend Discount, Multiples, Economic Profit. Every model gets the same audited fundamentals; the fair value of $173.42 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Primerica Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Primerica Inc (PRI)?
The closing price on Nov 6, 2026 was $290.58. Our model-based fair value is $173.42, about 40% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Primerica Inc right now?
Solid but not exceptional quality (67/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range ($136.58 to $296.44) leaves room in how you read the outcome. For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
Where does the earnings growth of Primerica Inc (PRI) come from?
Earnings per share at Primerica Inc grew +18.3 % a year from 2014 to 2025. Broken into its drivers: revenue per share +13.6 %, EBIT margin +9.4 %, tax rate +1.5 %, residual (interest, one-offs) −6.3 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Primerica Inc
How large is the market capitalisation of Primerica Inc (PRI)?
The market capitalisation of Primerica Inc is $9.1B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Primerica Inc (PRI)?
The price-to-sales ratio of Primerica Inc is 2.60 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Primerica Inc (PRI)?
Earnings per share at Primerica Inc are $25.31 (price ÷ EPS = P/E 11.5). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Primerica Inc (PRI)?
The dividend yield of Primerica Inc is 1.6% (payout 18.3%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Primerica Inc (PRI)?
The net margin of Primerica Inc is 22.8% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Primerica Inc (PRI)?
The return on equity (ROE) of Primerica Inc is 33.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Primerica Inc (PRI)?
On an EBIT basis the return on assets of Primerica Inc is 5.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Primerica Inc (PRI)?
The operating margin of Primerica Inc is 31.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Primerica Inc (PRI)?
Revenue at Primerica Inc is growing +8.7% versus a year earlier (3y avg +6.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Primerica Inc (PRI)?
Earnings per share at Primerica Inc are growing +19.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Primerica Inc (PRI) generate?
The free cash flow of Primerica Inc is $881M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Primerica Inc (PRI) carry?
The net debt of Primerica Inc is $1.1B (fiscal year 2025, ≈ 1.2 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 6, 2026