PC Direct Inc (051380) fair value: what the stock is really worth
As of Nov 10, 2026: fair value (intrinsic value) of PC Direct Inc stock KRW 4,092, price KRW 1,364, upside +200.0%, quality 59 out of 100. Rating: strongly undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.
How to read this chart
60‑month range 1,290 KRW – 15,767 KRW · fair‑value band 3,016 KRW – 5,115 KRW · the 1,364 KRW price screens below the 4,092 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 10, 2026.
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PC Direct, Inc. distributes IT components in South Korea and internationally. The company offers processors, motherboards, SSDs, server products, IT hardware for personal and company server construction, IoT-related products, and security solutions.
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It also deals in PC/gaming products comprising central processing units, storage devices, graphics cards, network storage devices, and gaming products; and Internet of Things products, such as smart devices.
In addition, the company provides mini drones, bebop drones, wireless headphone, plant sensor, etc.; agricultural drones; internal and external drives; storage and networking solutions; mainboards, mini-PCs, monitors, RAM, and RAID and NIC products; external HDD/storage; keyboards, mouse, and other accessories; VR Cameras; system fans, CPU coolers, and thermal interfaces; business communication solutions; and portable power banks.
PC Direct, Inc. was founded in 1998 and is headquartered in Seoul, South Korea.
Stock analysis
PC Direct Inc (051380) currently trades at 1,364 KRW, while our model-based Fair Value estimate is 4,092 KRW, implying the stock looks roughly 67% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of 7,151 KRW per share, and 22 of the 26 models we run sit above the 1,364 KRW price.
Bear case: the Dividend Discount group reads lowest at 847.13 KRW, and 4 of the 26 models stay below the price. Data coverage for this calculation is low.
Scenario range: 3,016 KRW (bear) to 5,115 KRW (bull), the price of 1,364 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 59/100 (solid quality), in the Technology sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
PC Direct Inc reported revenue of 373B KRW in FY2025 versus 365B KRW in FY2021, a compound +0.6%/yr. Reported net income was 2.5B KRW in FY2025, compounding −33.6%/yr from FY2021.
Key figures
Market cap 19.6B KRW (≈ $14.7M) Micro · P/E ratio 4.7 · P/S ratio 0.05 · EPS (TTM) 294.25 KRW · Dividend yield 5.1% · Net margin 1.0% · Return on equity 10.2% · Return on assets (EBIT) 6.2% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 31 out of 100 (low confidence).
What moves the price
The share trades about 44% below its 52-week high and 6% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Technology peers we cover trades at −12% fair-value upside, at 200%, 051380 screens cheaper than that median.
Fair Value models
Bear3,016 KRWFair Value 4,092 KRWBull5,115 KRW
Price 1,364 KRW · Upside +200.0%
Capped: our models arrive at a very high value here. We deliberately show a more cautious Fair Value.
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (193.53 KRW per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.60/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+11.8%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.5%
Start year 2020 (pandemic). Over 10 years: +6.6% a year
Revenue growth 11 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.2%
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What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−21.0%
Earnings growth per share plus dividend.
Earnings per share, growth per year−26.1%
Dividend (yield on the price)5.1%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−26.1% vs 0.4%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.2% → 1%
Pace: the 5-year rate starts in 2020 (pandemic)
⚠ Revenue per share shrinking 3.9%/yr over ~7Y (margins eroding too) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−8.9%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect
n/a
No analyst forecast available.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about −10.8% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Electronics & Computer Distribution · 155 stocks
Beats the industry median on 9/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score59 · Above median
Fair Value upside+200.0% · Top 25%
Profitability
Return on equity (12 months)10.2% · Above median
Return on assets2.6% · Below median
Net margin (12 months)1.0% · Below median
Operating margin (12 months)2.2% · Below median
Growth and dividend
Revenue growth (quarter YoY)13.1% · Below median
Dividend yield (12 months)5.1% · Above median
Balance sheet
Debt / equity0.06× · Above median
Valuation Multiplesvs Electronics & Computer Distribution median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "PC Direct Inc Fair Value". https://www.fairvalue-calculator.com/stock/051380
Frequently asked questions
Is PC Direct Inc (051380) overvalued or undervalued?
As of Nov 10, 2026, our model estimates a fair value of 4,092 KRW versus a price of 1,364 KRW, about +200% upside (undervalued).
What is the fair value of 051380?
Our model-based fair value for PC Direct Inc is 4,092 KRW (as of Nov 10, 2026), built from audited fundamentals. The current price: 1,364 KRW.
What is the quality score of 051380?
PC Direct Inc has a Quality Score of 59/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for PC Direct Inc (051380)?
Our model-based price target is the fair value of 4,092 KRW (as of Nov 10, 2026) from 26 valuation models. Cautious scenario 3,016 KRW, optimistic scenario 5,115 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the PC Direct Inc stock forecast for 2026?
Our models put fair value at 4,092 KRW, about +200% upside versus a price of 1,364 KRW (undervalued). Cautious scenario 3,016 KRW, optimistic scenario 5,115 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of PC Direct Inc (051380)?
PC Direct Inc reported trailing-twelve-month revenue of about 396B KRW (latest available figure, as of Nov 10, 2026).
Does PC Direct Inc pay a dividend?
PC Direct Inc currently shows a dividend yield of 5.13% relative to its recent price (as of Nov 10, 2026).
How much is the dividend of PC Direct Inc (051380) and when is the ex-dividend date?
PC Direct Inc pays a dividend of 70.00 KRW per share a year, a dividend yield of 5.1%. The last ex-dividend date was Dec 29, 2025. A dividend has been paid every year since 2016. The payout ratio is 23.8% of earnings. Free cash flow covers the dividend 5.49 times. Our assessment: Well covered. A low payout and the dividend is fully funded by free cash flow, a comfortable, sustainable dividend.
What growth is priced into PC Direct Inc (051380)?
For today's price to be fair in a discounted-cash-flow model, PC Direct Inc would have to grow free cash flow by -8.9 % per year for five years (discount rate 9.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +3.5 % per year. As of Nov 10, 2026.
What discount rate (WACC) does the fair value of 051380 use?
Our models discount PC Direct Inc at 9.6 %: a base by market capitalisation (nano), damped by beta 0.77, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For PC Direct Inc that is -8.9 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (9.6 %) and the same formula as our fair value.
How much growth has PC Direct Inc (051380) delivered so far?
Over the past 5 years revenue at PC Direct Inc grew +3.5 % a year. The price currently implies free-cash-flow growth of -8.9 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of PC Direct Inc (051380) growing?
The median revenue growth in the sector is +12.9 % a year. That is the yardstick for the growth priced into PC Direct Inc (-8.9 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of PC Direct Inc (051380)?
The free-cash-flow yield on the price is 27.01 %: that much free cash flow PC Direct Inc produces per unit of market value. When it exceeds the discount rate of our models (9.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of PC Direct Inc (051380)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For PC Direct Inc it is 4,092 KRW per share (as of Nov 10, 2026), against a price of 1,364 KRW. It is the blended result of 26 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is PC Direct Inc stock overvalued or undervalued in 2026?
As of Nov 10, 2026, 051380 trades below its calculated fair value: price 1,364 KRW, fair value 4,092 KRW, a gap of about +200% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 051380?
No. The price is what the market pays today (1,364 KRW); the fair value is what the company's own numbers justify (4,092 KRW). For PC Direct Inc the two are 2,728 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is PC Direct Inc worth?
The market values PC Direct Inc at about 19.6B KRW (market capitalisation, as of Nov 10, 2026). Per share that is 1,364 KRW; our models calculate a fair value of 4,092 KRW per share.
What do the bullish and bearish scenarios say about 051380?
Our models span a range for PC Direct Inc: cautious scenario 3,016 KRW, base 4,092 KRW, optimistic 5,115 KRW per share (as of Nov 10, 2026, price 1,364 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 051380?
PC Direct Inc trades at a price-to-earnings ratio of 4.7 (as of Nov 10, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 4,092 KRW is built from several models across several years. Other multiples: P/B 0.5, P/S 0.1, EV/EBITDA 2.3.
How solid is the balance sheet of PC Direct Inc (051380)?
Balance-sheet figures for PC Direct Inc (as of Nov 10, 2026): return on equity 10.2%, debt of 0.06 per unit of equity. They feed the Quality Score of 59/100, which measures business quality independently of the share price.
How far is 051380 from its 52-week high?
PC Direct Inc trades at 1,364 KRW, about 44% below its 52-week high of 2,430 KRW and 6% above the low of 1,290 KRW (as of Nov 10, 2026). Distance from the high says nothing about value: that is what the fair value of 4,092 KRW is for.
Which stocks are comparable to PC Direct Inc?
From the same area (Technology) we also value TD SYNNEX Corporation, Rexel S.A, Unisplendour Corporation, Arrow Electronics, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is PC Direct Inc stock attractive at the current price?
The data as of Nov 10, 2026: price 1,364 KRW, calculated fair value 4,092 KRW (+200%), Quality Score 59/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 051380 calculated?
We run PC Direct Inc through 26 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 4,092 KRW builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.1% above its aggregate fair value. PC Direct Inc currently trades 67% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of PC Direct Inc (051380)?
The closing price on Nov 10, 2026 was 1,364 KRW. Our model-based fair value is 4,092 KRW, about +200% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with PC Direct Inc right now?
The price is below even our cautious bear case (3,016 KRW). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (59/100) at a price below fair value, the discount is the argument here, not the business quality.
Key figures of PC Direct Inc
How large is the market capitalisation of PC Direct Inc (051380)?
The market capitalisation of PC Direct Inc is 19.6B KRW (≈ $14.7M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of PC Direct Inc (051380)?
The price-to-sales ratio of PC Direct Inc is 0.05 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of PC Direct Inc (051380)?
Earnings per share at PC Direct Inc are 294.25 KRW (price ÷ EPS = P/E 4.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of PC Direct Inc (051380)?
The dividend yield of PC Direct Inc is 5.1% (payout 23.8%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of PC Direct Inc (051380)?
The net margin of PC Direct Inc is 1.0% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of PC Direct Inc (051380)?
The return on equity (ROE) of PC Direct Inc is 10.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of PC Direct Inc (051380)?
On an EBIT basis the return on assets of PC Direct Inc is 6.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of PC Direct Inc (051380)?
The operating margin of PC Direct Inc is 2.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at PC Direct Inc (051380)?
Revenue at PC Direct Inc is growing +13.1% versus a year earlier (3y avg +6.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at PC Direct Inc (051380)?
Earnings per share at PC Direct Inc are growing +218% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does PC Direct Inc (051380) carry?
The net debt of PC Direct Inc is 24.5B KRW (fiscal year 2025, ≈ 4.6 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Nov 10, 2026