PC Direct, Inc (051380) Fair Value & Analysis
Technology · KR · Market cap 22.1B KRW
Fair value as of: Jul 22, 2026
From 24 valuation models · updated 19 days ago
Share price −6.5% over the past month.
A solid business, screening 49% undervalued on our models.
What matters now
- The price is below even our cautious bear case (1,839 KRW). The market is more pessimistic than our downside scenario.
- Solid quality (59/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 22, 2026.
How to read this chart
60‑month range 1,465 KRW – 15,767 KRW · fair‑value band 1,839 KRW – 3,064 KRW · the 1,650 KRW price screens below the 2,452 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 22, 2026.
Analysis
PC Direct, Inc (051380) currently trades at 1,650 KRW, while our model-based Fair Value estimate is 2,452 KRW, implying the stock looks roughly 48.6% undervalued today. The Quality Score stands at 59/100 (solid quality), in the Technology sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, PC Direct, Inc generated revenue of 385B KRW at a net margin of 0.8%. Revenue grew 12.5% year over year. It earns a return on equity of 7.9%. Net debt stands at 24.5B KRW. Fundamentals as of Jul 22, 2026
Our scenario range runs from 1,839 KRW (bear case) to 3,064 KRW (bull case); at 1,650 KRW, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 39% below its 52-week high and 16% above its 52-week low, currently below its 200-day average. For context, the median of 10 Technology peers we cover trades at -18% fair-value upside, at 49%, 051380 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: Growth DCF (5,002 KRW) versus Earnings-Based (1,292 KRW). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 22, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 59 · Market factors (momentum, volatility) 26
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
PC Direct, Inc. distributes IT components in South Korea and internationally. The company offers processors, motherboards, SSDs, server products, IT hardware for personal and company server construction, IoT-related products, and security solutions.
Full company description
PC Direct, Inc. distributes IT components in South Korea and internationally. The company offers processors, motherboards, SSDs, server products, IT hardware for personal and company server construction, IoT-related products, and security solutions. It also deals in PC/gaming products comprising central processing units, storage devices, graphics cards, network storage devices, and gaming products; and Internet of Things products, such as smart devices. In addition, the company provides mini drones, bebop drones, wireless headphone, plant sensor, etc.; agricultural drones; internal and external drives; storage and networking solutions; mainboards, mini-PCs, monitors, RAM, and RAID and NIC products; external HDD/storage; keyboards, mouse, and other accessories; VR Cameras; system fans, CPU coolers, and thermal interfaces; business communication solutions; and portable power banks. PC Direct, Inc. was founded in 1998 and is headquartered in Seoul, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
PC Direct, Inc reported revenue of 373B KRW in FY2025 versus 365B KRW in FY2021, a compound +0.6%/yr. Reported net income was 2.5B KRW in FY2025, compounding −33.6%/yr from FY2021.
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Peer Group
Electronics & Computer Distribution · 151 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Electronics & Computer Distribution median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Electronics & Computer Distribution stocks, each showing price versus our Fair Value estimate (as of Jul 22, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| TD SYNNEX Corporation SNX | $251.52 | $207.02 | -18% |
| Unisplendour Corporation 000938 | ¥38.59 | ¥11.79 | -69% |
| Rexel S.A RXL | €38.59 | €33.31 | -14% |
| Arrow Electronics, Inc ARW | $204.10 | $115.40 | -43% |
| Avnet, Inc AVT | $87.13 | $58.57 | -33% |
| WPG Holdings 3702 | 106.50 TWD | 102.31 TWD | -4% |
| Shenzhen Huaqiang Industry Co 000062 | ¥22.37 | ¥7.52 | -66% |
| Synnex Technology International Corporation 2347 | 85.30 TWD | 86.30 TWD | +1% |
| Nanjing Sunlord Electronics Corporation 300975 | ¥37.37 | ¥8.60 | -77% |
| Insight Enterprises, Inc NSIT | $114.65 | $104.19 | -9% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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