PC Direct Inc (051380) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of PC Direct Inc KRW 4,557, price KRW 1,519, upside +200.0%, quality 59 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 1,465 KRW – 15,767 KRW · fair‑value band 3,002 KRW – 5,992 KRW · the 1,519 KRW price screens below the 4,557 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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PC Direct, Inc. distributes IT components in South Korea and internationally. The company offers processors, motherboards, SSDs, server products, IT hardware for personal and company server construction, IoT-related products, and security solutions.
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PC Direct, Inc. distributes IT components in South Korea and internationally. The company offers processors, motherboards, SSDs, server products, IT hardware for personal and company server construction, IoT-related products, and security solutions. It also deals in PC/gaming products comprising central processing units, storage devices, graphics cards, network storage devices, and gaming products; and Internet of Things products, such as smart devices. In addition, the company provides mini drones, bebop drones, wireless headphone, plant sensor, etc.; agricultural drones; internal and external drives; storage and networking solutions; mainboards, mini-PCs, monitors, RAM, and RAID and NIC products; external HDD/storage; keyboards, mouse, and other accessories; VR Cameras; system fans, CPU coolers, and thermal interfaces; business communication solutions; and portable power banks. PC Direct, Inc. was founded in 1998 and is headquartered in Seoul, South Korea.
Stock analysis
PC Direct Inc (051380) currently trades at 1,519 KRW, while our model-based Fair Value estimate is 4,557 KRW, implying the stock looks roughly 66.7% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 6,322 KRW per share, and 22 of the 24 models we run sit above the 1,519 KRW price.
Bear case: the Earnings-Based group reads lowest at 1,292 KRW, and 2 of the 24 models stay below the price. Evidence for this calculation is low.
Scenario range: 3,002 KRW (bear) to 5,992 KRW (bull), the price of 1,519 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 59/100 (solid quality), in the Technology sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
PC Direct Inc reported revenue of 373B KRW in FY2025 versus 365B KRW in FY2021, a compound +0.6%/yr. Reported net income was 2.5B KRW in FY2025, compounding −33.6%/yr from FY2021.
Key figures
Market cap 21.9B KRW (≈ $16.1M) · P/S ratio 0.06 · Dividend yield 4.6% · Net margin 0.7% · Return on equity 7.9% · Return on assets (EBIT) 6.2% · Operating margin 2.1% · Revenue (TTM) 385B KRW.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (low confidence).
What moves the price
The share trades about 37% below its 52-week high and 4% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Technology peers we cover trades at −12% fair-value upside, at 200%, 051380 screens cheaper than that median.
Fair Value models
Bear 3,002 KRWFair Value 4,557 KRWBull 5,992 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.60/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+11.8%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.5%
Start year 2020 (pandemic). Over 10 years: +6.6% a year
Revenue growth 11 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.2%
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What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−21.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year−26.1%
Dividend (yield on the price)4.6%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−26% vs 0%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.2% → 1%
Start year 2020 (pandemic)
⚠ Revenue per share shrinking 3.9%/yr over ~7Y (margins eroding too) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−8.5%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about −10.4% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Electronics & Computer Distribution · 154 stocks
Beats the industry median on 5/10 measures
A mixed picture versus its industry peers.
Valuation
Quality Score59 · Above median
Fair Value upside+200% · Top 25%
Profitability
Return on equity (TTM)8% · Below median
Return on assets3% · Below median
Net margin (TTM)1% · Below median
Operating margin (TTM)2% · Below median
Growth and dividend
Revenue growth13% · Above median
Dividend yield (TTM)4.6% · Above median
Balance sheet
Debt / equity0.06× · Above median
Valuation Multiplesvs Electronics & Computer Distribution median · lower = cheaper
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Cite: Fair Value Calculator (2026). "PC Direct Inc Fair Value". https://www.fairvalue-calculator.com/stock/051380
Frequently asked questions
Is PC Direct Inc (051380) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 4,557 KRW versus a price of 1,519 KRW, about +200% upside (undervalued).
What is the fair value of 051380?
Our model-based fair value for PC Direct Inc is 4,557 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 1,519 KRW.
What is the quality score of 051380?
PC Direct Inc has a Quality Score of 59/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for PC Direct Inc (051380)?
Our model-based price target is the fair value of 4,557 KRW (as of Sep 24, 2026) from 24 valuation models. Cautious scenario 3,002 KRW, optimistic scenario 5,992 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the PC Direct Inc stock forecast for 2026?
Our models put fair value at 4,557 KRW, about +200% upside versus a price of 1,519 KRW (undervalued). Cautious scenario 3,002 KRW, optimistic scenario 5,992 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of PC Direct Inc (051380)?
PC Direct Inc reported trailing-twelve-month revenue of about 385B KRW (latest available figure, as of Sep 24, 2026).
Does PC Direct Inc pay a dividend?
PC Direct Inc currently shows a dividend yield of about 4.61% relative to its recent price (as of Sep 24, 2026).
What growth is priced into PC Direct Inc (051380)?
For today's price to be fair in a discounted-cash-flow model, PC Direct Inc would have to grow free cash flow by -8.5 % per year for five years (discount rate 9.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +3.5 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 051380 use?
Our models discount PC Direct Inc at 9.3 %: a base by market capitalisation (nano), damped by beta 0.66, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For PC Direct Inc that is -8.5 % per year a year over ten years, using the same discount rate (9.3 %) and the same formula as our fair value.
How much growth has PC Direct Inc (051380) delivered so far?
Over the past 5 years revenue at PC Direct Inc grew +3.5 % a year. The price currently implies -8.5 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of PC Direct Inc (051380) growing?
The median revenue growth in the sector is +1.9 % a year. That is the yardstick for the growth priced into PC Direct Inc (-8.5 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of PC Direct Inc (051380)?
The free-cash-flow yield on the price is 24.26 %: that much free cash flow PC Direct Inc produces per unit of market value. When it exceeds the discount rate of our models (9.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of PC Direct Inc (051380)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For PC Direct Inc it is 4,557 KRW per share (as of Sep 24, 2026), against a price of 1,519 KRW. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is PC Direct Inc stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 051380 trades below its calculated fair value: price 1,519 KRW, fair value 4,557 KRW, a gap of about +200% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 051380?
No. The price is what the market pays today (1,519 KRW); the fair value is what the company's own numbers justify (4,557 KRW). For PC Direct Inc the two are 3,038 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is PC Direct Inc worth?
The market values PC Direct Inc at about 21.9B KRW (market capitalisation, as of Sep 24, 2026). Per share that is 1,519 KRW; our models calculate a fair value of 4,557 KRW per share.
What do the bullish and bearish scenarios say about 051380?
Our models span a range for PC Direct Inc: cautious scenario 3,002 KRW, base 4,557 KRW, optimistic 5,992 KRW per share (as of Sep 24, 2026, price 1,519 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of PC Direct Inc (051380)?
Balance-sheet figures for PC Direct Inc (as of Sep 24, 2026): return on equity 7.9%, debt of 0.06 per unit of equity. They feed the Quality Score of 59/100, which measures business quality independently of the share price.
How far is 051380 from its 52-week high?
PC Direct Inc trades at 1,519 KRW, about 37% below its 52-week high of 2,430 KRW and 4% above the low of 1,465 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 4,557 KRW is for.
Which stocks are comparable to PC Direct Inc?
From the same area (Technology) we also value TD SYNNEX Corporation, Unisplendour Corporation, Rexel S.A, Arrow Electronics, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is PC Direct Inc stock attractive at the current price?
The data as of Sep 24, 2026: price 1,519 KRW, calculated fair value 4,557 KRW (+200%), Quality Score 59/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 051380 calculated?
We run PC Direct Inc through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 4,557 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. PC Direct Inc currently trades 200 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of PC Direct Inc (051380)?
The closing price on Sep 23, 2026 was 1,519 KRW. Our model-based fair value is 4,557 KRW, about +200% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with PC Direct Inc right now?
The price is below even our cautious bear case (3,002 KRW). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (59/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (3,002 KRW to 5,992 KRW) leaves room in how you read the outcome.
Key figures of PC Direct Inc
How large is the market capitalisation of PC Direct Inc (051380)?
The market capitalisation of PC Direct Inc is 21.9B KRW (≈ $16.1M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of PC Direct Inc (051380)?
The price-to-sales ratio of PC Direct Inc is 0.06 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of PC Direct Inc (051380)?
The dividend yield of PC Direct Inc is 4.6%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of PC Direct Inc (051380)?
The net margin of PC Direct Inc is 0.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of PC Direct Inc (051380)?
The return on equity (ROE) of PC Direct Inc is 7.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of PC Direct Inc (051380)?
On an EBIT basis the return on assets of PC Direct Inc is 6.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of PC Direct Inc (051380)?
The operating margin of PC Direct Inc is 2.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at PC Direct Inc (051380)?
Revenue at PC Direct Inc is growing +12.5% versus a year earlier (3y avg +6.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at PC Direct Inc (051380)?
Earnings per share at PC Direct Inc are growing +65.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does PC Direct Inc (051380) carry?
The net debt of PC Direct Inc is 24.5B KRW (fiscal year 2025, ≈ 4.6 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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