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PC Direct, Inc (051380) Fair Value & Analysis

Technology · KR · Market cap 22.6B KRW

Price1,510 KRW
Fair Value2,452 KRW
Upside+62.4%
Quality95/100
Evidence: High Range 1,839 KRW – 3,064 KRW

Fair value as of: Jun 24, 2026

Analysis

PC Direct, Inc (051380) currently trades at 1,510 KRW, while our model-based Fair Value estimate is 2,452 KRW — implying the stock looks roughly 62.4% undervalued today. We read business quality at 95/100 (high quality), in the Technology sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

PC Direct, Inc. distributes IT components in South Korea and internationally. The company offers processors, motherboards, SSDs, server products, IT hardware for personal and company server construction, IoT-related products, and security solutions. It also deals in PC/gaming products comprising central processing units, storage devices, graphics cards, network storage devices, and gaming products; and Internet of Things products, such as smart devices. In addition, the company provides mini drones, bebop drones, wireless headphone, plant sensor, etc.; agricultural drones; internal and external drives; storage and networking solutions; mainboards, mini-PCs, monitors, RAM, and RAID and NIC products; external HDD/storage; keyboards, mouse, and other accessories; VR Cameras; system fans, CPU coolers, and thermal interfaces; business communication solutions; and portable power banks. PC Direct, Inc. was founded in 1998 and is headquartered in Seoul, South Korea.

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Frequently asked questions

Is PC Direct, Inc (051380) undervalued?
As of Jun 24, 2026, our model estimates a fair value of 2,452 KRW versus a price of 1,510 KRW — about +62% (undervalued). Model-based estimate, not financial advice.
What is the fair value of 051380?
Our 21-model fair value for PC Direct, Inc is 2,452 KRW (as of Jun 24, 2026), built from audited fundamentals. The current price is 1,510 KRW.
What is the quality score of 051380?
PC Direct, Inc has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.