Kerur Holdings Ltd (KRUR) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Kerur Holdings Ltd stock ILS 105, price ILS 73.13, upside +43.1%, quality 65 out of 100. Rating: undervalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range 51.98 ILS – 88.64 ILS · fair‑value band 92.27 ILS – 123.43 ILS · the 73.13 ILS price screens below the 104.62 ILS fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.
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Kerur Holdings Ltd., through its subsidiaries, operates in the food sector in Israel. It produces and markets beverages, including soft drinks, soda, mineral water, and alcoholic beverages; production and marketing of potato chips and other frozen-shaped vegetable products; and plant products.
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It sells and distributes its products under Tapozina, Spring, RC, Spring Tea Cola, Schweppes Fun Water, Schweppes, Crystal, Ein Gedi, and Fruit & Veg brands. The company was incorporated in 1929 and is based in Or Yehuda, Israel.
Kerur Holdings Ltd. is a subsidiary of Israel Lighterage & Supply Co. Ltd.
Stock analysis
Kerur Holdings Ltd (KRUR) currently trades at 73.13 ILS, while our model-based Fair Value estimate is 104.62 ILS, implying the stock looks roughly 30% undervalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of 150.19 ILS per share, and 16 of the 24 models we run sit above the 73.13 ILS price.
Bear case: the Dividend Discount group reads lowest at 23.31 ILS, and 8 of the 24 models stay below the price. Data coverage for this calculation is medium.
Scenario range: 92.27 ILS (bear) to 123.43 ILS (bull), the price of 73.13 ILS sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 65/100 (solid quality), in the Consumer Defensive sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Kerur Holdings Ltd reported revenue of 790M ILS in FY2025 versus 992M ILS in FY2021, a compound −5.5%/yr. Reported net income was 42.6M ILS in FY2025, compounding −17.3%/yr from FY2021.
Key figures
Market cap 920M ILS Micro · P/E ratio 12.8 · P/S ratio 0.69 · EPS (TTM) 5.71 ILS · Dividend yield 5.4% · Net margin 5.4% · Return on equity 10.0% · Return on assets (EBIT) 8.8% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 54 out of 100 (low confidence).
What moves the price
The share trades about 17% below its 52-week high and 3% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −1% fair-value upside, at 43%, KRUR screens cheaper than that median.
Fair Value models
Bear92.27 ILSFair Value 104.62 ILSBull123.43 ILS
Price 73.13 ILS · Upside +43.1%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (1.49 ILS per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−7.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.7%
Start year 2020 (pandemic). Over 10 years: −1.4% a year
Revenue growth 25 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.1%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis.
−3.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year−8.5%
Dividend (yield on the price)5.4%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−12.8% vs −6.9%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.16% → 12%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−13.0%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Israel: IMF forecast 2.1% a year to 2030, 1.7% from 2016 to 2025) that is about −14.8% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Packaged Foods · 625 stocks
Beats the industry median on 11/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score65 · Top 25%
Fair Value upside+43.1% · Above median
Profitability
Return on equity (12 months)10.0% · Above median
Return on assets3.4% · Below median
Net margin (12 months)18.2% · Top 25%
Operating margin (12 months)12.1% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)−8.4% · Bottom 25%
Dividend yield (12 months)5.4% · Top 25%
Balance sheet
Debt / equity0.02× · Below median
Valuation Multiplesvs Packaged Foods median · lower = cheaper
P/E (12 months)12.8× · Cheaper than median
P/B1.24× · Cheaper than median
P/S (12 months)1.17× · Pricier than median
Price / free cash flow (fiscal year)12.6× · Cheaper than median
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Is Kerur Holdings Ltd (KRUR) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of 104.62 ILS versus a price of 73.13 ILS, about +43% upside (undervalued).
What is the fair value of KRUR?
Our model-based fair value for Kerur Holdings Ltd is 104.62 ILS (as of Nov 8, 2026), built from audited fundamentals. The current price: 73.13 ILS.
What is the quality score of KRUR?
Kerur Holdings Ltd has a Quality Score of 65/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Kerur Holdings Ltd (KRUR)?
Our model-based price target is the fair value of 104.62 ILS (as of Nov 8, 2026) from 24 valuation models. Cautious scenario 92.27 ILS, optimistic scenario 123.43 ILS. It is a calculation from audited fundamentals, not an analyst target.
What is the Kerur Holdings Ltd stock forecast for 2026?
Our models put fair value at 104.62 ILS, about +43% upside versus a price of 73.13 ILS (undervalued). Cautious scenario 92.27 ILS, optimistic scenario 123.43 ILS. The calculation is refreshed regularly with new filings.
What is the revenue of Kerur Holdings Ltd (KRUR)?
Kerur Holdings Ltd reported trailing-twelve-month revenue of about 788M ILS (latest available figure, as of Nov 8, 2026).
Does Kerur Holdings Ltd pay a dividend?
Kerur Holdings Ltd currently shows a dividend yield of 5.44% relative to its recent price (as of Nov 8, 2026).
How much is the dividend of Kerur Holdings Ltd (KRUR) and when is the ex-dividend date?
Kerur Holdings Ltd pays a dividend of 3.98 ILS per share a year, a dividend yield of 5.4%. The last ex-dividend date was Jul 17, 2026. The payout ratio is 69.6% of earnings. Free cash flow covers the dividend 1.46 times. Our assessment: Sustainable. Payout and cash coverage both look sustainable.
What growth is priced into Kerur Holdings Ltd (KRUR)?
For today's price to be fair in a discounted-cash-flow model, Kerur Holdings Ltd would have to grow free cash flow by -13.0 % per year for five years (discount rate 11.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -2.7 % per year. As of Nov 8, 2026.
What discount rate (WACC) does the fair value of KRUR use?
Our models discount Kerur Holdings Ltd at 11.6 %: a base by market capitalisation (small), damped by beta 0.16, country premium for Israel. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Kerur Holdings Ltd that is -13.0 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (11.6 %) and the same formula as our fair value.
How much growth has Kerur Holdings Ltd (KRUR) delivered so far?
Over the past 5 years revenue at Kerur Holdings Ltd grew -2.7 % a year. The price currently implies free-cash-flow growth of -13.0 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Kerur Holdings Ltd (KRUR) growing?
The median revenue growth in the sector is +3.6 % a year. That is the yardstick for the growth priced into Kerur Holdings Ltd (-13.0 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Kerur Holdings Ltd (KRUR)?
The free-cash-flow yield on the price is 7.95 %: that much free cash flow Kerur Holdings Ltd produces per unit of market value. When it exceeds the discount rate of our models (11.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Kerur Holdings Ltd (KRUR)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Kerur Holdings Ltd it is 104.62 ILS per share (as of Nov 8, 2026), against a price of 73.13 ILS. It is the blended result of 24 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Kerur Holdings Ltd stock overvalued or undervalued in 2026?
As of Nov 8, 2026, KRUR trades below its calculated fair value: price 73.13 ILS, fair value 104.62 ILS, a gap of about +43% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of KRUR?
No. The price is what the market pays today (73.13 ILS); the fair value is what the company's own numbers justify (104.62 ILS). For Kerur Holdings Ltd the two are 31.49 ILS per share apart. That gap is exactly why we show both numbers side by side.
How much is Kerur Holdings Ltd worth?
The market values Kerur Holdings Ltd at about 920M ILS (market capitalisation, as of Nov 8, 2026). Per share that is 73.13 ILS; our models calculate a fair value of 104.62 ILS per share.
What do the bullish and bearish scenarios say about KRUR?
Our models span a range for Kerur Holdings Ltd: cautious scenario 92.27 ILS, base 104.62 ILS, optimistic 123.43 ILS per share (as of Nov 8, 2026, price 73.13 ILS). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of KRUR?
Kerur Holdings Ltd trades at a price-to-earnings ratio of 12.8 (as of Nov 8, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 104.62 ILS is built from several models across several years. Median P/E at fiscal year-end, 10 fiscal years (2016 to 2025), reported earnings: 14.6. Other multiples: P/B 1.2, P/S 1.2, EV/EBITDA 2.6.
How solid is the balance sheet of Kerur Holdings Ltd (KRUR)?
Balance-sheet figures for Kerur Holdings Ltd (as of Nov 8, 2026): return on equity 10.0%, debt of 0.02 per unit of equity. They feed the Quality Score of 65/100, which measures business quality independently of the share price.
How far is KRUR from its 52-week high?
Kerur Holdings Ltd trades at 73.13 ILS, about 17% below its 52-week high of 88.64 ILS and 3% above the low of 71.00 ILS (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of 104.62 ILS is for.
Which stocks are comparable to Kerur Holdings Ltd?
From the same area (Consumer Defensive) we also value Nestlé S.A, Danone S.A, Foshan Haitian Flavouring and Food Company, The Kraft Heinz Company, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Kerur Holdings Ltd stock attractive at the current price?
The data as of Nov 8, 2026: price 73.13 ILS, calculated fair value 104.62 ILS (+43%), Quality Score 65/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of KRUR calculated?
We run Kerur Holdings Ltd through 24 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 104.62 ILS builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Kerur Holdings Ltd currently trades 30% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Kerur Holdings Ltd (KRUR)?
The closing price on Nov 6, 2026 was 73.13 ILS. Our model-based fair value is 104.62 ILS, about +43% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Kerur Holdings Ltd right now?
The price is below even our cautious bear case (92.27 ILS). The market is more pessimistic than our downside scenario. Solid quality (65/100) at a price below fair value, the discount is the argument here, not the business quality.
Where does the earnings growth of Kerur Holdings Ltd (KRUR) come from?
Earnings per share at Kerur Holdings Ltd grew −1.8 % a year from 2014 to 2025. Broken into its drivers: revenue per share −0.6 %, EBIT margin −3.4 %, tax rate +0.0 %, residual (interest, one-offs) +2.2 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Kerur Holdings Ltd
How large is the market capitalisation of Kerur Holdings Ltd (KRUR)?
The market capitalisation of Kerur Holdings Ltd is 920M ILS. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Kerur Holdings Ltd (KRUR)?
The price-to-sales ratio of Kerur Holdings Ltd is 0.69 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Kerur Holdings Ltd (KRUR)?
Earnings per share at Kerur Holdings Ltd are 5.71 ILS (price ÷ EPS = P/E 12.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Kerur Holdings Ltd (KRUR)?
The dividend yield of Kerur Holdings Ltd is 5.4% (payout 69.6%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Kerur Holdings Ltd (KRUR)?
The net margin of Kerur Holdings Ltd is 5.4% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Kerur Holdings Ltd (KRUR)?
The return on equity (ROE) of Kerur Holdings Ltd is 10.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Kerur Holdings Ltd (KRUR)?
On an EBIT basis the return on assets of Kerur Holdings Ltd is 8.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Kerur Holdings Ltd (KRUR)?
The operating margin of Kerur Holdings Ltd is 12.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Kerur Holdings Ltd (KRUR)?
Revenue at Kerur Holdings Ltd is growing −8.4% versus a year earlier (3y avg −2.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Kerur Holdings Ltd (KRUR)?
Earnings per share at Kerur Holdings Ltd are growing +66.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Kerur Holdings Ltd (KRUR) hold?
Kerur Holdings Ltd holds more cash than debt, 488M ILS net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Some data
Nov 8, 2026