STOCK COMPARISON
Seera Group vs Booking Holdings: Fair Value & Quality
Both stocks run through our valuation models. Here is how Seera Group (1810) and Booking Holdings (BKNG) compare, as of Aug 4, 2026.
As of Aug 4, 2026, Fair Value Calculator sees Booking Holdings as the less overvalued of the two: Seera Group trades at SAR 20.64 versus a fair value of SAR 4.65 (-77%), while Booking Holdings trades at $193 versus $153 (-21%).
Seera Group
1810.SR · SAR · Consumer Discretionary
-77%
upside to fair value
overvalued
PriceSAR 20.64
Fair ValueSAR 4.65
Quality34/100
Booking Holdings
BKNG · USD · Consumer Discretionary
-21%
upside to fair value
overvalued
Price$193
Fair Value$153
Quality74/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Seera GroupBooking Holdings
Valuation
108.4×P/E (TTM)24.1×
0.29×P/S (TTM)5.12×
0.24×P/B—
2.0×EV/EBITDA13.6×
—PEG0.75×
—Dividend yield0.9%
—Dividend per share$1.58
Profitability
1%Net margin22%
8%Operating margin25%
2%Return on equity226%
1%Return on assets22%
Growth
-1%Revenue growth (YoY)16%
27.6%Avg. growth/yr (3Y)16.3%
39.1%Avg. growth/yr (5Y)31.7%
Balance & size
0.14×Debt / equity—
$1BMarket cap$142B
healthyGrowth qualityhealthy
Booking Holdings leads: 4 to 6 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Seera Groupof which business quality 38 · market factors 29
Booking Holdingsof which business quality 84 · market factors 41
ProfitabilityMargins and returns on capital today
22
87
Quality GrowthAre margins and returns improving?
63
43
CashflowEarnings quality: real cash, not paper profit
36
96
Fin. StrengthBalance sheet, leverage, solvency risk
41
83
InvestmentDisciplined investing over empire-building
80
92
Low VolatilityCalm price path (market factor)
50
55
MomentumPrice trend over the last 3–12 months (market factor)
14
35
52W MomentumDistance to the 52-week high (market factor)
30
36
Net IssuanceBuybacks instead of dilution
0
100
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Seera Group
DCF ModelsSAR 11.19
Earnings-BasedSAR 3.97
Dividend DiscountSAR 6.84
MultiplesSAR 7.93
Asset-BasedSAR 15.44
Growth DCFSAR 8.23
Economic ProfitSAR 11.42
Growth EarningsSAR 3.39
22 of 26 models see the stock below the current price.
Booking Holdings
DCF Models$255
Earnings-Based$132
Dividend Discount$28.34
Multiples$139
Growth DCF$257
Economic Profit$113
Growth Earnings$179
13 of 23 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Seera Group
Bear SAR 3.06Fair Value SAR 4.65Bull SAR 7.92
SAR 20.64 = current price (white tick)
Booking Holdings
Bear $114Fair Value $153Bull $192
$193 = current price (white tick)
Compare two other stocks
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Seera Group · Consumer Discretionary
Quality score34 · bottom 25%
Fair value upside-77% · bottom 25%
Booking Holdings · Consumer Discretionary
Quality score74 · Top 25%
Fair value upside-21% · below median
Bottom line
As of Aug 4, 2026, Fair Value Calculator sees Booking Holdings as the less overvalued of the two: Seera Group trades at SAR 20.64 versus a fair value of SAR 4.65 (-77%), while Booking Holdings trades at $193 versus $153 (-21%).
Booking Holdings has the higher quality score (74/100).
See the full analysis →
More comparisons
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
