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STOCK COMPARISON

Sterling Group Holdings vs H & M Hennes & Mauritz AB (publ): Fair Value & Quality

Both stocks run through our valuation models. Here is how Sterling Group Holdings (1825) and H & M Hennes & Mauritz AB (publ) (HM-B) compare, as of Aug 17, 2026.

As of Aug 17, 2026, Fair Value Calculator sees H & M Hennes & Mauritz AB (publ) as the less overvalued of the two: Sterling Group Holdings trades at HK$5.69 versus a fair value of HK$2.10 (-63%), while H & M Hennes & Mauritz AB (publ) trades at SEK 175 versus SEK 165 (-5%).
Sterling Group Holdings
1825.HK · HKD · Consumer Discretionary
-63%
upside to fair value
overvalued
PriceHK$5.69
Fair ValueHK$2.10
Quality42/100
H & M Hennes & Mauritz AB (publ)
HM-B.ST · SEK · Consumer Discretionary
-5%
upside to fair value
fairly valued
PriceSEK 175
Fair ValueSEK 165
Quality72/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Sterling Group HoldingsH & M Hennes & Mauritz AB (publ)
Valuation
—P/E (TTM)21.3×
0.02×P/S (TTM)1.19×
0.19×P/B6.10×
—EV/EBITDA10.8×
—PEG2.59×
20.1%Dividend yield4.3%
—Dividend per shareSEK 7.10
Profitability
-4%Net margin6%
-1%Operating margin11%
-59%Return on equity35%
-0%Return on assets7%
Growth
-35%Revenue growth (YoY)-3%
1.6%Avg. growth/yr (3Y)0.7%
-4.2%Avg. growth/yr (5Y)4.1%
Balance & size
—Debt / equity0.43×
$6MMarket cap$28B
weakGrowth qualitymixed

H & M Hennes & Mauritz AB (publ) leads: 4 to 6 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Sterling Group Holdingsof which business quality 43 · market factors 70 H & M Hennes & Mauritz AB (publ)of which business quality 69 · market factors 63
ProfitabilityMargins and returns on capital today
36
76
Quality GrowthAre margins and returns improving?
68
37
CashflowEarnings quality: real cash, not paper profit
71
65
Fin. StrengthBalance sheet, leverage, solvency risk
5
58
InvestmentDisciplined investing over empire-building
93
96
Low VolatilityCalm price path (market factor)
50
70
MomentumPrice trend over the last 3–12 months (market factor)
67
52
52W MomentumDistance to the 52-week high (market factor)
100
74
Net IssuanceBuybacks instead of dilution
0
89

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Sterling Group Holdings

DCF ModelsHK$9.12
Earnings-BasedHK$1.88
Dividend DiscountHK$1.69
MultiplesHK$4.17
Asset-BasedHK$0.49
Growth DCFHK$11.08
Economic ProfitHK$1.91

9 of 16 models see the stock below the current price.

H & M Hennes & Mauritz AB (publ)

DCF ModelsSEK 255
Earnings-BasedSEK 84.94
MultiplesSEK 182
Asset-BasedSEK 20.51
Growth DCFSEK 244
Economic ProfitSEK 110
Growth EarningsSEK 162

11 of 24 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Sterling Group Holdings
Bear HK$1.84Fair Value HK$2.10Bull HK$2.33
HK$5.69 = current price (white tick)
H & M Hennes & Mauritz AB (publ)
Bear SEK 111Fair Value SEK 165Bull SEK 225
SEK 175 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Sterling Group Holdings · Consumer Discretionary

Quality score42 · bottom 25%
Fair value upside-63% · bottom 25%

H & M Hennes & Mauritz AB (publ) · Consumer Discretionary

Quality score72 · Top 25%
Fair value upside-5% · above median

Bottom line

As of Aug 17, 2026, Fair Value Calculator sees H & M Hennes & Mauritz AB (publ) as the less overvalued of the two: Sterling Group Holdings trades at HK$5.69 versus a fair value of HK$2.10 (-63%), while H & M Hennes & Mauritz AB (publ) trades at SEK 175 versus SEK 165 (-5%).

H & M Hennes & Mauritz AB (publ) has the higher quality score (72/100).

See the full analysis →
Sterling Group Holdings · H & M Hennes & Mauritz AB (publ)

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.