Both stocks run through our valuation models. Here is how Mr. Blue (207760) and New York Times (NYT) compare, as of Aug 11, 2026.
As of Aug 11, 2026, Fair Value Calculator sees New York Times as the less overvalued of the two: Mr. Blue trades at KRW 384 versus a fair value of KRW 98 (-75%), while New York Times trades at $63.54 versus $41.95 (-34%).
Mr. Blue
207760.KQ · KRW · Communication Services
-75%
upside to fair value
overvalued
PriceKRW 384
Fair ValueKRW 98
Quality56/100
New York Times
NYT · USD · Communication Services
-34%
upside to fair value
overvalued
Price$63.54
Fair Value$41.95
Quality79/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Mr. BlueNew York Times
Valuation
—P/E (TTM)32.3×
—P/S (TTM)4.24×
—P/B5.96×
—EV/EBITDA22.3×
—PEG3.79×
—Dividend yield1.1%
—Dividend per share$0.77
Profitability
-35%Net margin13%
3%Operating margin13%
-44%Return on equity20%
-1%Return on assets10%
Growth
-4%Revenue growth (YoY)12%
-4.4%Avg. growth/yr (3Y)7.0%
-3.5%Avg. growth/yr (5Y)9.6%
Balance & size
$27MMarket cap$12B
weakGrowth qualityhealthy
New York Times leads: 0 to 7 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Mr. Blueof which business quality 57 · market factors 9New York Timesof which business quality 77 · market factors 48
ProfitabilityMargins and returns on capital today
35
69
Quality GrowthAre margins and returns improving?
39
60
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
100
76
Low VolatilityCalm price path (market factor)
31
62
MomentumPrice trend over the last 3–12 months (market factor)
0
41
52W MomentumDistance to the 52-week high (market factor)
1
46
Net IssuanceBuybacks instead of dilution
65
87
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Mr. Blue
DCF ModelsKRW 494
MultiplesKRW 402
Asset-BasedKRW 328
Growth DCFKRW 524
2 of 10 models see the stock below the current price.
New York Times
DCF Models$43.20
Earnings-Based$25.06
Dividend Discount$8.21
Multiples$40.11
Asset-Based$8.49
Growth DCF$45.30
Economic Profit$22.32
Growth Earnings$35.48
24 of 24 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Mr. Blue
Bear KRW 42Fair Value KRW 98Bull KRW 154
KRW 384 = current price (white tick)
New York Times
Bear $31.78Fair Value $41.95Bull $52.11
$63.54 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Mr. Blue · Communication Services
Quality score56 · above median
Fair value upside-75% · bottom 25%
New York Times · Communication Services
Quality score79 · Top 25%
Fair value upside-34% · below median
Bottom line
As of Aug 11, 2026, Fair Value Calculator sees New York Times as the less overvalued of the two: Mr. Blue trades at KRW 384 versus a fair value of KRW 98 (-75%), while New York Times trades at $63.54 versus $41.95 (-34%).
New York Times has the higher quality score (79/100).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
