Mr. Blue Corporation (207760) Fair Value & Analysis
Communication Services · KR · Market cap 38.0B KRW
Fair value as of: Jul 20, 2026
From 10 valuation models · updated 21 days ago
Share price −15.6% over the past month.
A solid business, but screening 75% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (153.52 KRW). The favourable scenario is already priced in.
- The model range is unusually wide (41.80 KRW to 153.52 KRW). The outcome hinges heavily on assumptions, so read the point estimate with caution.
- Solid but not exceptional quality (56/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 20, 2026.
How to read this chart
60‑month range 361.00 KRW – 4,763 KRW · fair‑value band 41.80 KRW – 153.52 KRW · the 384.00 KRW price screens above the 97.66 KRW fair value. Dashed = 300-day average. As of Jul 20, 2026.
Analysis
Mr. Blue Corporation (207760) currently trades at 384.00 KRW, while our model-based Fair Value estimate is 97.66 KRW, implying the stock looks roughly 74.6% overvalued today. The Quality Score stands at 56/100 (solid quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).
Over the trailing twelve months, Mr. Blue Corporation generated revenue of 66.8B KRW at a net margin of -34.8%. Revenue declined 3.7% year over year. It earns a return on equity of -43.6%. Net debt stands at 10.4B KRW. Fundamentals as of Jul 20, 2026
Our scenario range runs from 41.80 KRW (bear case) to 153.52 KRW (bull case); at 384.00 KRW, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Communication Services peers we cover trades at 9% fair-value upside, at -75%, 207760 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 10 models by family
Widest divergence: Growth DCF (502.93 KRW) versus Asset-Based (328.38 KRW). Highest evidence: Growth DCF (72).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 20, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 57 · Market factors (momentum, volatility) 9
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Mr. Blue Corporation operates as an entertainment company in South Korea and internationally. The company produces and distributes webtoons, comics, novels, and games through Mr. Blue platform. It is also involved in the game software manufacturing and services. Mr. Blue Corporation was founded in 2002 and is headquartered in Seoul, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Mr. Blue Corporation reported revenue of 67.5B KRW in FY2025 versus 61.5B KRW in FY2021, a compound +2.4%/yr. Reported net income was −18.6B KRW in FY2025.
207760 screens 75% overvalued. Compare with The New York Times Company →
Peer Group
Publishing · 111 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Publishing median · lower = cheaper
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Publishing stocks, each showing price versus our Fair Value estimate (as of Jul 20, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The New York Times Company NYT | $76.71 | $41.95 | -45% |
| Jiangsu Phoenix Publishing & Media Corporation 601928 | ¥9.20 | ¥10.07 | +9% |
| China Science Publishing & Media Ltd 601858 | ¥26.32 | ¥10.31 | -61% |
| People.cn CO., LTD 603000 | ¥17.10 | ¥4.23 | -75% |
| China South Publishing & Media Group 601098 | ¥10.43 | ¥14.66 | +41% |
| John Wiley & Sons, Inc WLY | $49.51 | $57.01 | +15% |
| Zhejiang Publishing & Media Co 601921 | ¥7.15 | ¥7.54 | +5% |
| Xinhua Winshare Publishing and Media Co 601811 | ¥11.87 | ¥21.61 | +82% |
| Shandong Publishing&Media Co 601019 | ¥6.98 | ¥11.60 | +66% |
| Guangdong Guangzhou Daily Media Co 002181 | ¥7.61 | ¥1.35 | -82% |
Compare Mr. Blue Corporation with another stock
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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