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STOCK COMPARISON

Ying Hai Group Holdings Company vs Booking Holdings: Fair Value & Quality

Both stocks run through our valuation models. Here is how Ying Hai Group Holdings Company (8668) and Booking Holdings (BKNG) compare, as of Oct 1, 2026.

As of Oct 1, 2026, Fair Value Calculator sees Booking Holdings as the more attractively valued of the two: Ying Hai Group Holdings Company trades at HK$0.13 versus a fair value of HK$0.05 (−60.0%), while Booking Holdings trades at $163 versus $193 (+18.5%).
Ying Hai Group Holdings Company
8668.HK · HKD · Consumer Discretionary
−60.0%
upside to fair value
overvalued
PriceHK$0.13
Fair ValueHK$0.05
Quality49/100
Booking Holdings
BKNG · USD · Consumer Discretionary
+18.5%
upside to fair value
undervalued
Price$163
Fair Value$193
Quality88/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

Ying Hai Group Holdings CompanyBooking Holdings
Valuation
n/aP/E (TTM)17.9×
n/aP/E ex one-offs (FY2025)22.7×
n/aForward P/E (FY2027)13.2×
0.17×P/S (TTM)4.44×
1.83×P/BNegative equity
n/aEV/EBITDA12.0×
n/aPEG0.61×
−60.0%Fair value upside+18.5%
n/aDividend yield1.0%
n/aDividend per share$1.61
Profitability
-15.8%Operating margin34.4%
-78.8%Return on equityNegative equity
-14.9%Return on assets20.4%
Growth
5.8%Revenue growth (YoY)8.1%
129.2%Avg. growth/yr (3Y)16.3%
40.8%Avg. growth/yr (5Y)31.7%
n/aValue creation/yr+44.4%
Balance & size
n/aInterest coverage (EBIT/interest)5.7×
0.13×Debt / equityNegative equity
$19MMarket cap$125B
mixedGrowth qualityhealthy
The P/E excluding one-off items is only shown where the special items are documented in the accounts (our own raw data or SEC filings). If one side lacks it, the reported P/E stays scored.
Forward P/E: price divided by the analyst consensus for the first fiscal year that has not started yet. The current year carries special items from quarters already reported.

Booking Holdings leads: 3 to 4 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Ying Hai Group Holdings Companyof which business quality 50 · market factors 72 Booking Holdingsof which business quality 84 · market factors 33
ProfitabilityMargins and returns on capital today
29
87
Quality GrowthAre margins and returns improving?
41
43
CashflowEarnings quality: real cash, not paper profit
22
96
Fin. StrengthBalance sheet, leverage, solvency risk
57
83
InvestmentDisciplined investing over empire-building
100
92
Low VolatilityCalm price path (market factor)
60
53
MomentumPrice trend over the last 3–12 months (market factor)
68
32
52W MomentumDistance to the 52-week high (market factor)
94
10
Net IssuanceShare count: buybacks or dilution?
82
100

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyYing Hai Group Holdings CompanyPrice HK$0.13Booking HoldingsPrice $163
DCF Models−68.0%below the priceHK$0.04+73.5%above the price$283
Earnings-Basedn/a−16.7%below the price$136
Dividend Discountn/a−82.1%below the price$29.23
Multiples−84.0%below the priceHK$0.02−2.9%close to the price$158
Asset-Based−92.0%below the priceHK$0.01n/a
Growth DCF−64.0%below the priceHK$0.05+66.1%above the price$271
Economic Profitn/a−28.4%below the price$117
Growth Earningsn/a+18.5%above the price$193
Minimum−92.0%below the priceHK$0.01−82.1%below the price$29.23
Maximum−64.0%below the priceHK$0.05+73.5%above the price$283
Median−76.0%below the priceHK$0.03−2.9%close to the price$158
Geometric mean−80.4%below the priceHK$0.02−13.8%close to the price$140

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Ying Hai Group Holdings Company: 7 of 7 models see the stock below the current price.

Booking Holdings: 12 of 23 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Ying Hai Group Holdings Company
Price HK$0.13
Fair Value HK$0.05
Bear HK$0.02Bull HK$0.06
Booking Holdings
Price $163
Fair Value $193
Bear $135Bull $251

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Ying Hai Group Holdings Company · Consumer Discretionary

Quality score49 · below median
Fair value upside−60.0% · bottom 25%

Booking Holdings · Consumer Discretionary

Quality score88 · Top 25%
Fair value upside+18.5% · above median

Bottom line

As of Oct 1, 2026, Fair Value Calculator sees Booking Holdings as the more attractively valued of the two: Ying Hai Group Holdings Company trades at HK$0.13 versus a fair value of HK$0.05 (−60.0%), while Booking Holdings trades at $163 versus $193 (+18.5%).

Booking Holdings has the higher quality score (88/100).

Open Booking Holdings live analysis →
Ying Hai Group Holdings Company · Booking Holdings

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.