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8668 (8668) Fair Value & Analysis

Consumer Cyclical · Market cap HK$148M

8 8668 8668 · HK
PriceHK$0.1230
Fair ValueHK$0.0200
Upside-83.7%
Quality63/100
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Evidence: Low Range HK$0.0200 – HK$0.0300

Fair value as of: Jul 3, 2026

From 7 valuation models · updated today

Share price +20.6% over the past month.

Price vs Fair Value (12 months)

HK$0.1260 HK$0.0720 Fair Value HK$0.0200 Jun 2025 Jul 2026

12‑month range HK$0.0720 – HK$0.1260 · fair‑value band HK$0.0200 – HK$0.0300 · the HK$0.1230 price screens above the HK$0.0200 fair value. As of Jul 3, 2026.

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Analysis

8668 (8668) currently trades at HK$0.1230, while our model-based Fair Value estimate is HK$0.0200 — implying the stock looks roughly 83.7% overvalued today. We read business quality at 63/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: low).

Over the trailing twelve months, 8668 generated revenue of HK$111M at a net margin of -12.2%. Revenue grew 5.8% year over year. It earns a return on equity of -78.8%. The balance sheet holds a net cash position of HK$3.0M. Fundamentals as of Jul 3, 2026

Key figures & financial health

Revenue (TTM) HK$111M
Revenue growth (YoY) +5.8%
Net margin -12.2%
Return on equity -78.8%
Free cash flow HK$1.8M FY2025
Operating margin -15.8%
More key figures
Net cash HK$3.0M FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 3, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

8668 reported revenue of HK$111M in FY2025 versus HK$14.6M in FY2021, a compound +66.2%/yr. Reported net income was −HK$13.6M in FY2025.

Revenue +66.2%/yr
FY21 HK$14.6M
FY22 HK$9.3M
FY23 HK$94.7M
FY24 HK$105M
FY25 HK$111M
Net income
FY21 −HK$24.9M
FY22 −HK$12.1M
FY23 −HK$2.5M
FY24 −HK$9.5M
FY25 −HK$13.6M

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Similar stocks

6 more Travel Services stocks, each showing price versus our Fair Value estimate (as of Jul 3, 2026).

Stock Price Fair Value vs Fair Value
Booking Holdings BKNG C$28.09 C$24.28 -14%
Airbnb, Inc ABNB C$23.33 C$10.94 -53%
Royal Caribbean Cruises Ltd RCL $280.00 $128.75 -54%
Viking Holdings VIK $103.05 $61.24 -41%
Carnival Corporation CCL $27.85 $17.98 -35%
Trip.com Group 9961 HK$377.40 HK$662.01 +75%

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Frequently asked questions

Is 8668 (8668) undervalued?
As of Jul 3, 2026, our model estimates a fair value of HK$0.0200 versus a price of HK$0.1230 — about −84% (overvalued). Model-based estimate, not financial advice.
What is the fair value of 8668?
Our model-based fair value for 8668 is HK$0.0200 (as of Jul 3, 2026), built from audited fundamentals. The current price is HK$0.1230.
What is the quality score of 8668?
8668 has a Quality Score of 63/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.
What is the revenue of 8668 (8668)?
8668 reported trailing-twelve-month revenue of about HK$111M (latest available figure, as of Jul 3, 2026).
What is the net profit margin of 8668?
The net profit margin of 8668 is about -12.2%, meaning it is currently running at a net loss. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.