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STOCK COMPARISON

Alibaba Group Holding vs Sony Group: Fair Value & Quality

Both stocks run through our valuation models. Here is how Alibaba Group Holding (BABA) and Sony Group (SONY) compare, as of Oct 5, 2026.

As of Oct 5, 2026, Fair Value Calculator sees Sony Group as the more attractively valued of the two: Alibaba Group Holding trades at $106 versus a fair value of $120 (+13.3%), while Sony Group trades at $23.82 versus $30.22 (+26.9%).
Alibaba Group Holding
BABA · USD · Consumer Discretionary
+13.3%
upside to fair value
undervalued
Price$106
Fair Value$120
Quality48/100
Sony Group
SONY · USD · Consumer Discretionary
+26.9%
upside to fair value
undervalued
Price$23.82
Fair Value$30.22
Quality66/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

Alibaba Group HoldingSony Group
Valuation
25.1×P/E (TTM)20.2×
1.7×Forward P/E (FY2028)n/a
n/aP/S (TTM)0.01×
0.54×PEG1.54×
+13.3%Fair value upside+26.9%
0.9%Dividend yield0.7%
$7.24Dividend per share$25.00
Profitability
7.3%Operating margin16.7%
0.79×EBIT margin trend (5Y)1.17×
6.4%Return on equity13.2%
1.6%Return on assets4.3%
Growth
8.6%Revenue growth (YoY)8.2%
5.6%Avg. growth/yr (3Y)6.4%
7.4%Avg. growth/yr (5Y)8.0%
−3.8%Value creation/yrn/a
Balance & size
6.1×Interest coverage (EBIT/interest)15.3×
0.22×Debt / equity0.10×
$275BMarket cap$142B
expensiveGrowth qualitymixed
Forward P/E: price divided by the analyst consensus for the first fiscal year that has not started yet. The current year carries special items from quarters already reported.

Sony Group leads: 2 to 10 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Alibaba Group Holdingof which business quality 47 · market factors 35 Sony Groupof which business quality 63 · market factors 49
ProfitabilityMargins and returns on capital today
41
25
Quality GrowthAre margins and returns improving?
30
60
CashflowEarnings quality: real cash, not paper profit
13
61
Fin. StrengthBalance sheet, leverage, solvency risk
52
70
InvestmentDisciplined investing over empire-building
76
85
Low VolatilityCalm price path (market factor)
71
74
MomentumPrice trend over the last 3–12 months (market factor)
27
46
52W MomentumDistance to the 52-week high (market factor)
6
28
Net IssuanceShare count: buybacks or dilution?
92
96

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyAlibaba Group HoldingPrice $106Sony GroupPrice $23.82
DCF Models−31.3%below the price$72.69+8.6%close to the price$25.88
Earnings-Based+91.5%above the price$203−30.5%below the price$16.56
Dividend Discount−63.5%below the price$38.66−90.6%below the price$2.24
Multiples−30.5%below the price$73.52+40.6%above the price$33.49
Asset-Based−59.9%below the price$42.48−75.1%below the price$5.92
Growth DCFn/a+7.1%close to the price$25.51
Economic Profit−54.1%below the price$48.61−24.6%below the price$17.97
Growth Earnings+157.7%above the price$273n/a
Minimum−63.5%below the price$38.66−90.6%below the price$2.24
Maximum+157.7%above the price$273+40.6%above the price$33.49
Median−31.3%below the price$72.69−24.6%below the price$17.97
Geometric mean−23.1%below the price$81.36−42.8%below the price$13.63

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Alibaba Group Holding: 12 of 17 models see the stock below the current price.

Sony Group: 10 of 16 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Alibaba Group Holding
Price $106
Fair Value $120
Bear $99.58Bull $170
Sony Group
Price $23.82
Fair Value $30.22
Bear $21.20Bull $40.49

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Alibaba Group Holding · Consumer Discretionary

Quality score48 · below median
Fair value upside+13.3% · above median

Sony Group · Consumer Discretionary

Quality score66 · Top 25%
Fair value upside+26.9% · above median

Bottom line

As of Oct 5, 2026, Fair Value Calculator sees Sony Group as the more attractively valued of the two: Alibaba Group Holding trades at $106 versus a fair value of $120 (+13.3%), while Sony Group trades at $23.82 versus $30.22 (+26.9%).

Sony Group has the higher quality score (66/100).

Open Sony Group live analysis →

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.