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STOCK COMPARISON

Alibaba vs Toyota: Fair Value & Quality

Both stocks run through our valuation models. Here is how Alibaba (BABA) and Toyota (TM) compare, as of Nov 6, 2026.

As of Nov 6, 2026, Fair Value Calculator sees Alibaba as the more attractively valued of the two: Alibaba trades at $109 versus a fair value of $120 (+10.1%), while Toyota trades at $216 versus $213 (−1.6%).
Alibaba
BABA · USD · Consumer Discretionary
+10.1%
upside to fair value
undervalued
Price$109
Fair Value$120
Quality50/100
Fair ValueQualityUptrend
Toyota
TM · USD · Consumer Discretionary
−1.6%
upside to fair value
fairly valued
Price$216
Fair Value$213
Quality48/100
Fair ValueQualityUptrend
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

AlibabaToyota
Valuation
26.5×P/E (TTM)9.9×
1.8×Forward P/E (FY2028)n/a
26.3×Median P/E at FY-end (10 FY, reported earnings)10.3×
n/aP/S (TTM)0.84×
n/aP/B1.11×
n/aEV/EBITDA9.7×
0.51×PEG1.56×
+10.1%Fair value upside−1.6%
1.0%Dividend yield2.8%
$1.05Dividend per share$6.14
Profitability
7.3%Operating margin8.4%
0.79×EBIT margin trend (5Y)0.91×
6.4%Return on equity11.6%
5.5%Return on assets3.8%
Growth
8.6%Revenue growth (YoY)8.6%
5.6%Avg. growth/yr (3Y)10.9%
7.4%Avg. growth/yr (5Y)13.2%
−3.7%Value creation/yr+16.9%
Balance & size
6.1×Interest coverage (EBIT/interest)40.9×
0.22×Debt / equity0.64×
$263BMarket cap$282B
expensiveGrowth qualityexpensive
Alibaba, median P/E at fiscal year-end, 10 fiscal years (2017 to 2026), reported earnings: 26.3. Toyota, median P/E at fiscal year-end, 10 fiscal years (2017 to 2026), reported earnings: 10.3.
Forward P/E: price divided by the analyst consensus for the first fiscal year that has not started yet. The current year carries special items from quarters already reported.

Toyota leads: 4 to 8 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Alibaba Toyota
ProfitabilityHow much profit the company makes from its sales and capital
41
33
Quality GrowthAre margins and returns getting better?
30
29
CashflowDo the profits arrive as real cash?
13
33
Financial strengthDebt, balance sheet and risk of trouble
52
49
InvestmentDoes it invest with discipline instead of growing at any price?
76
43
Low VolatilityHow calm the share price moves, does not count
72
86
Price momentumPrice momentum of the last 3 to 12 months, does not count
13
53
Near the 52-week highDistance to the 52-week high, does not count
9
58
New sharesBuys back shares or issues new ones?
92
92

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyAlibabaPrice $109ToyotaPrice $216
DCF Models−77.8%below the price$24.32−1.6%close to the price$213
Earnings-Based+86.2%above the price$204−40.6%below the price$128
Dividend Discount−58.3%below the price$45.64−29.3%below the price$153
Multiples−33.2%below the price$73.09+31.5%above the price$284
Asset-Based−70.7%below the price$32.07−37.8%below the price$134
Growth DCFn/a−60.0%below the price$86.47
Economic Profit−51.7%below the price$52.89−22.4%below the price$168
Growth Earnings+150.6%above the price$274+88.8%above the price$408
Matching families7 of 8
Minimum−77.8%below the price$24.32−40.6%below the price$128
Maximum+150.6%above the price$274+88.8%above the price$408
Median−51.7%below the price$52.89−22.4%below the price$168
Geometric mean−36.7%below the price$69.32−9.6%close to the price$196
Ahead family by family2 of 75 of 7

Minimum, maximum, median and geometric mean only use the families both stocks have (matching families: 7 of 8), so a family without a value on one side does not distort the comparison. Ahead in a family is the stock whose fair value there sits higher relative to its price. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Family by family: Toyota is ahead in 5 of 7 shared families, Alibaba in 2.

Alibaba: 11 of 17 models see the stock below the current price.

Toyota: 15 of 25 models see the stock below the current price.

Alibaba: The fair value at the top is not the result of a single model. It starts from the evidence-weighted blend of the models and is adjusted afterwards, so it can sit above or below the models.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Alibaba
Price $109
Fair Value $120
Bear $100Bull $171
Toyota
Price $216
Fair Value $213
Bear $101Bull $391

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Alibaba · Consumer Discretionary

Quality score50 · below median
Fair value upside+10.1% · above median

Toyota · Consumer Discretionary

Quality score48 · below median
Fair value upside−1.6% · below median

Bottom line

As of Nov 6, 2026, Fair Value Calculator sees Alibaba as the more attractively valued of the two: Alibaba trades at $109 versus a fair value of $120 (+10.1%), while Toyota trades at $216 versus $213 (−1.6%).

Alibaba has the higher quality score (50/100).

Open Alibaba live analysis →

More comparisons

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.