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STOCK COMPARISON

British American Tobacco p.l.c. vs Monster Beverage: Fair Value & Quality

Both stocks run through our valuation models. Here is how British American Tobacco p.l.c. (BTI) and Monster Beverage (MNST) compare, as of Oct 21, 2026.

As of Oct 21, 2026, Fair Value Calculator sees British American Tobacco p.l.c. as the more attractively valued of the two: British American Tobacco p.l.c. trades at $59.11 versus a fair value of $129 (+117.8%), while Monster Beverage trades at $47.04 versus $43.76 (−7.0%).
British American Tobacco p.l.c.
BTI · USD · Consumer Staples
+117.8%
upside to fair value
undervalued
Price$59.11
Fair Value$129
Quality74/100
Monster Beverage
MNST · USD · Consumer Staples
−7.0%
upside to fair value
fairly valued
Price$47.04
Fair Value$43.76
Quality67/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

British American Tobacco p.l.c.Monster Beverage
Valuation
15.2×P/E (TTM)44.8×
11.3×Forward P/E (FY2027)35.9×
13.0×Median P/E at FY-end (8 FY, ex one-offs where documented)n/a
4.99×P/S (TTM)10.09×
2.68× · book value is mostly goodwillP/B11.27×
13.9×EV/EBITDA31.1×
1.39×PEG2.26×
+117.8%Fair value upside−7.0%
4.1%Dividend yieldn/a
$2.45Dividend per sharen/a
Profitability
34.9%Operating margin29.2%
1.01×EBIT margin trend (5Y)0.82×
13.4%Return on equity25.7%
7.1%Return on assets19.1%
Growth
1.4%Revenue growth (YoY)20.2%
-2.5%Avg. growth/yr (3Y)9.5%
-0.1%Avg. growth/yr (5Y)12.5%
+7.2%Value creation/yr+11.0%
Balance & size
5.5×Interest coverage (EBIT/interest)366.6×
0.65×Debt / equity0.05×
$129BMarket cap$93B
weakGrowth qualityhealthy
British American Tobacco p.l.c., median P/E at fiscal year-end, 8 fiscal years (2017 to 2025), reported earnings, 6 of the years ex one-offs: 13.
Forward P/E: price divided by the analyst consensus for the first fiscal year that has not started yet. The current year carries special items from quarters already reported.

Even match: 7 to 7 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

British American Tobacco p.l.c. Monster Beverage
ProfitabilityHow much profit the company makes from its sales and capital
51
83
Quality GrowthAre margins and returns getting better?
65
52
CashflowDo the profits arrive as real cash?
73
80
Financial strengthDebt, balance sheet and risk of trouble
45
94
InvestmentDoes it invest with discipline instead of growing at any price?
100
80
Low VolatilityHow calm the share price moves, does not count
88
87
MomentumPrice trend of the last 3 to 12 months, does not count
49
60
Near the 52-week highDistance to the 52-week high, does not count
62
77
New sharesBuys back shares or issues new ones?
91
0

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyBritish American Tobacco p.l.c.Price $59.11Monster BeveragePrice $47.04
DCF Models+148.9%above the price$147−32.1%below the price$31.92
Earnings-Based+185.1%above the price$169−55.5%below the price$20.92
Dividend Discount+10.7%close to the price$65.45n/a
Multiples+38.3%above the price$81.74−64.5%below the price$16.72
Asset-Basedn/a−96.1%below the price$1.85
Growth DCF+70.4%above the price$101−44.7%below the price$25.99
Economic Profit−6.2%close to the price$55.44−68.9%below the price$14.62
Growth Earnings+272.9%above the price$220−40.5%below the price$28.00
Minimum−6.2%close to the price$55.44−96.1%below the price$1.85
Maximum+272.9%above the price$220−32.1%below the price$31.92
Median+70.4%above the price$101−55.5%below the price$20.92
Geometric mean+81.4%above the price$107−66.9%below the price$15.55

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

British American Tobacco p.l.c.: 7 of 24 models see the stock below the current price.

Monster Beverage: 24 of 24 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

British American Tobacco p.l.c.
Price $59.11
Fair Value $129
Bear $62.64Bull $287
Monster Beverage
Price $47.04
Fair Value $43.76
Bear $25.21Bull $56.89

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

British American Tobacco p.l.c. · Consumer Staples

Quality score74 · Top 25%
Fair value upside+117.8% · Top 25%

Monster Beverage · Consumer Staples

Quality score67 · Top 25%
Fair value upside−7.0% · below median

Bottom line

As of Oct 21, 2026, Fair Value Calculator sees British American Tobacco p.l.c. as the more attractively valued of the two: British American Tobacco p.l.c. trades at $59.11 versus a fair value of $129 (+117.8%), while Monster Beverage trades at $47.04 versus $43.76 (−7.0%).

British American Tobacco p.l.c. has the higher quality score (74/100).

Open British American Tobacco p.l.c. live analysis →

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.