British American Tobacco p.l.c. vs Monster Beverage: Fair Value & Quality
Both stocks run through our valuation models. Here is how British American Tobacco p.l.c. (BTI) and Monster Beverage (MNST) compare, as of Aug 13, 2026.
As of Aug 13, 2026, Fair Value Calculator sees British American Tobacco p.l.c. as the more attractively valued of the two: British American Tobacco p.l.c. trades at $55.84 versus a fair value of $61.07 (+9%), while Monster Beverage trades at $45.98 versus $17.91 (-61%).
British American Tobacco p.l.c.
BTI · USD · Consumer Staples
+9%
upside to fair value
fairly valued
Price$55.84
Fair Value$61.07
Quality74/100
Monster Beverage
MNST · USD · Consumer Staples
-61%
upside to fair value
overvalued
Price$45.98
Fair Value$17.91
Quality84/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
British American Tobacco p.l.c.Monster Beverage
Valuation
12.0×P/E (TTM)47.1×
5.06×P/S (TTM)10.84×
2.70×P/B11.55×
13.4×EV/EBITDA33.2×
1.57×PEG2.90×
5.6%Dividend yield—
$2.45Dividend per share—
Profitability
30%Net margin23%
35%Operating margin31%
16%Return on equity27%
5%Return on assets18%
Growth
0%Revenue growth (YoY)27%
-2.5%Avg. growth/yr (3Y)9.5%
-0.1%Avg. growth/yr (5Y)12.5%
Balance & size
0.65×Debt / equity0.05×
$130BMarket cap$95B
weakGrowth qualityhealthy
British American Tobacco p.l.c. leads: 7 to 6 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
British American Tobacco p.l.c.of which business quality 67 · market factors 54Monster Beverageof which business quality 82 · market factors 56
ProfitabilityMargins and returns on capital today
51
83
Quality GrowthAre margins and returns improving?
65
52
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
100
80
Low VolatilityCalm price path (market factor)
89
49
MomentumPrice trend over the last 3–12 months (market factor)
40
68
52W MomentumDistance to the 52-week high (market factor)
41
41
Net IssuanceBuybacks instead of dilution
92
100
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
British American Tobacco p.l.c.
DCF Models$100
Earnings-Based$126
Dividend Discount$41.76
Multiples$61.97
Asset-Based$14.87
Growth DCF$49.43
Economic Profit$33.45
Growth Earnings$165
11 of 26 models see the stock below the current price.
Monster Beverage
DCF Models$57.39
Earnings-Based$41.91
Multiples$34.28
Asset-Based$5.65
Growth DCF$45.42
Economic Profit$27.42
Growth Earnings$56.09
15 of 24 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
British American Tobacco p.l.c.
Bear $44.26Fair Value $61.07Bull $97.65
$55.84 = current price (white tick)
Monster Beverage
Bear $13.70Fair Value $17.91Bull $36.46
$45.98 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
British American Tobacco p.l.c. · Consumer Staples
Quality score74 · Top 25%
Fair value upside+9% · above median
Monster Beverage · Consumer Staples
Quality score84 · Top 25%
Fair value upside-61% · bottom 25%
Bottom line
As of Aug 13, 2026, Fair Value Calculator sees British American Tobacco p.l.c. as the more attractively valued of the two: British American Tobacco p.l.c. trades at $55.84 versus a fair value of $61.07 (+9%), while Monster Beverage trades at $45.98 versus $17.91 (-61%).
Monster Beverage has the higher quality score (84/100).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
