British American Tobacco p.l.c. vs Altria: Fair Value & Quality
Both stocks run through our valuation models. Here is how British American Tobacco p.l.c. (BTI) and Altria (MO) compare, as of Aug 13, 2026.
As of Aug 13, 2026, Fair Value Calculator sees Altria as the more attractively valued of the two: British American Tobacco p.l.c. trades at $56.81 versus a fair value of $61.14 (+8%), while Altria trades at $65.03 versus $81.81 (+26%).
British American Tobacco p.l.c.
BTI · USD · Consumer Staples
+8%
upside to fair value
fairly valued
Price$56.81
Fair Value$61.14
Quality74/100
Altria
MO · USD · Consumer Staples
+26%
upside to fair value
undervalued
Price$65.03
Fair Value$81.81
Quality85/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
British American Tobacco p.l.c.Altria
Valuation
13.0×P/E (TTM)15.1×
5.06×P/S (TTM)5.93×
2.70×P/B—
13.4×EV/EBITDA8.9×
1.57×PEG1.65×
5.6%Dividend yield6.0%
$2.45Dividend per share$4.20
Profitability
30%Net margin40%
35%Operating margin62%
16%Return on equity—
5%Return on assets28%
Growth
0%Revenue growth (YoY)5%
-2.5%Avg. growth/yr (3Y)-7.1%
-0.1%Avg. growth/yr (5Y)-5.1%
Balance & size
0.65×Debt / equity—
$130BMarket cap$121B
weakGrowth qualitymixed
Altria leads: 5 to 6 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
British American Tobacco p.l.c.of which business quality 67 · market factors 57Altriaof which business quality 80 · market factors 60
ProfitabilityMargins and returns on capital today
51
82
Quality GrowthAre margins and returns improving?
65
32
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
100
100
Low VolatilityCalm price path (market factor)
89
88
MomentumPrice trend over the last 3–12 months (market factor)
42
47
52W MomentumDistance to the 52-week high (market factor)
45
51
Net IssuanceBuybacks instead of dilution
92
100
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
British American Tobacco p.l.c.
DCF Models$100
Earnings-Based$126
Dividend Discount$41.76
Multiples$61.97
Asset-Based$14.87
Growth DCF$49.43
Economic Profit$33.45
Growth Earnings$165
11 of 26 models see the stock below the current price.
Altria
DCF Models$60.89
Earnings-Based$53.39
Dividend Discount$44.95
Multiples$87.36
Growth DCF$43.59
Economic Profit$73.52
Growth Earnings$66.10
12 of 21 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
British American Tobacco p.l.c.
Bear $44.57Fair Value $61.14Bull $90.94
$56.81 = current price (white tick)
Altria
Bear $65.52Fair Value $81.81Bull $106
$65.03 = current price (white tick)
Compare two other stocks
Tap a field and type again, ticker or company name.
Free, no sign-up
Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
British American Tobacco p.l.c. · Consumer Staples
Quality score74 · Top 25%
Fair value upside+8% · above median
Altria · Consumer Staples
Quality score85 · Top 25%
Fair value upside+26% · above median
Bottom line
As of Aug 13, 2026, Fair Value Calculator sees Altria as the more attractively valued of the two: British American Tobacco p.l.c. trades at $56.81 versus a fair value of $61.14 (+8%), while Altria trades at $65.03 versus $81.81 (+26%).
Just your email for the monthly Top-25 report of the most undervalued quality stocks, with fair value, quality and price target. Plus 14 days of Pro to try, no card.
Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click. Not financial advice.
A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
