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Costco Wholesale Corp /new vs Philip Morris International: Fair Value & Quality

Both stocks run through our 21 valuation models. Here is how Costco Wholesale Corp /new (COST) and Philip Morris International (PM) compare, as of Jul 23, 2026.

As of Jul 23, 2026, Fair Value Calculator sees Philip Morris International as the more attractively valued of the two: Costco Wholesale Corp /new trades at $929 versus a fair value of $384 (-59%), while Philip Morris International trades at $188 versus $106 (-44%).
Costco Wholesale Corp /new
COST · Consumer Staples
-59%
above fair value
overvalued
Price$929
Fair Value$384
Quality62/100
Philip Morris International
PM · Consumer Staples
-44%
above fair value
overvalued
Price$188
Fair Value$106
Quality77/100

Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Costco Wholesale Corp /new · Consumer Staples

Quality score62 · Top 25%
Fair value upside-59% · bottom 25%

Philip Morris International · Consumer Staples

Quality score77 · Top 25%
Fair value upside-44% · below median

Bottom line

As of Jul 23, 2026, Fair Value Calculator sees Philip Morris International as the more attractively valued of the two: Costco Wholesale Corp /new trades at $929 versus a fair value of $384 (-59%), while Philip Morris International trades at $188 versus $106 (-44%).

Philip Morris International has the higher quality score (77/100).

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A model-based valuation snapshot from 21 models, not a recommendation and not financial advice. Values change with price and fundamentals; the date shown above applies.