Fruitas Holdings vs Puregold Price Club: Fair Value & Quality
Both stocks run through our valuation models. Here is how Fruitas Holdings (FRUIT) and Puregold Price Club (PGOLD) compare, as of Sep 25, 2026.
Head-to-head numbers
Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.
betterweakerfor reference, not scored
Puregold Price Club leads: 3 to 5 metric wins.
n/a = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
What the models say
How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.
▲above the price, more than 15% above ●close to the price, 85% to 115% of the price ▼below the price, more than 15% below
| Model family | Fruitas HoldingsPrice PHP 0.64 | Puregold Price ClubPrice PHP 40.00 |
|---|---|---|
| DCF Models | n/a | ▲+54%above the pricePHP 61.76 |
| Earnings-Based | ●-8%close to the pricePHP 0.59 | ▼-19%below the pricePHP 32.38 |
| Dividend Discount | ▼-85%below the pricePHP 0.10 | ▼-39%below the pricePHP 24.35 |
| Multiples | ●-9%close to the pricePHP 0.58 | ▲+50%above the pricePHP 60.03 |
| Asset-Based | ▼-58%below the pricePHP 0.27 | ▼-55%below the pricePHP 18.00 |
| Growth DCF | n/a | ▲+42%above the pricePHP 56.93 |
| Economic Profit | ▼-38%below the pricePHP 0.40 | ●-10%close to the pricePHP 35.90 |
| Growth Earnings | ▲+20%above the pricePHP 0.77 | ▲+24%above the pricePHP 49.55 |
| Minimum | ▼-85%below the pricePHP 0.10 | ▼-55%below the pricePHP 18.00 |
| Maximum | ▲+20%above the pricePHP 0.77 | ▲+54%above the pricePHP 61.76 |
| Median | ▼-23%below the pricePHP 0.49 | ●+7%close to the pricePHP 42.73 |
| Geometric mean | ▼-42%below the pricePHP 0.37 | ●-3%close to the pricePHP 38.98 |
Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.
Fruitas Holdings: 12 of 16 models see the stock below the current price.
Puregold Price Club: 7 of 26 models see the stock below the current price.
Scenario ranges
From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.
Compare two other stocks
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Fruitas Holdings · Consumer Discretionary
Puregold Price Club · Consumer Discretionary
Bottom line
As of Sep 25, 2026, Fair Value Calculator sees Puregold Price Club as the more attractively valued of the two: Fruitas Holdings trades at PHP 0.64 versus a fair value of PHP 0.55 (-14%), while Puregold Price Club trades at PHP 40.00 versus PHP 48.69 (+22%).
Puregold Price Club has the higher quality score (60/100).
Open Puregold Price Club live analysis →More comparisons
Popular match-ups from the same sectors, all with fair value and quality score.
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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.