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Fruitas Holdings Inc (FRUIT) fair value: what the stock is really worth

As of Sep 24, 2026: fair value of Fruitas Holdings Inc PHP 0.55, price PHP 0.64, upside -14.1%, quality 57 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
  3. Add to watchlist

Consumer Non-Cyclicals · PH · ISIN PHY2664A1035

FH Thin data Sep 23, 2026

Fruitas Holdings Inc

FRUIT · PSE

Overvalued / MonitorQuality is not strong enough to offset the price risk.

!Fair value 0.5500 PHP · Overvalued (−14%)
!Quality 57/100
!Mixed Growth (revenue 5y +8.3 %/yr)
!Thin margins · 3.2% net margin (FY2024)
✓Low debt
!Trails peers (3/10)
!Moderate moat 60/100
!Evidence only low, so the estimate is less certain
!Weak on valuation: 15 out of 100
!Weak on dividend: 19 out of 100

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

1.41 PHP 0.5903 PHP Fair Value 0.5500 PHP Mar 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.

How to read this chart

60‑month range 0.5903 PHP – 1.41 PHP · fair‑value band 0.4100 PHP – 0.6900 PHP · the 0.6400 PHP price screens above the 0.5500 PHP fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 23, 2026.

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Stock analysis

Fruitas Holdings Inc (FRUIT) currently trades at 0.6400 PHP, while our model-based Fair Value estimate is 0.5500 PHP, implying the stock looks roughly 16.4% overvalued today.

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Valuation

Bull case: the Growth Earnings group reads highest at a median of 0.7700 PHP per share, and 4 of the 16 models we run sit above the 0.6400 PHP price.

Bear case: the Dividend Discount group reads lowest at 0.0900 PHP, and 12 of the 16 models stay below the price. Evidence for this calculation is low.

Scenario range: 0.4100 PHP (bear) to 0.6900 PHP (bull), the price of 0.6400 PHP sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 57/100 (solid quality), in the Consumer Non-Cyclicals sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Fruitas Holdings Inc reported revenue of 2.9B PHP in FY2024 versus 892M PHP in FY2020, a compound +34.3%/yr. Reported net income was 93.3M PHP in FY2024.

Key figures

Market cap 2.5B PHP (≈ $39.9M) · P/E ratio 62.6 · P/S ratio 2.01 · EPS (TTM) 0.0187 PHP · Dividend yield 0.9% · Net margin 3.2% · Return on assets (EBIT) 2.8%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).

What moves the price

The share trades about 7% below its 52-week high and 8% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Non-Cyclicals peers we cover trades at −33% fair-value upside, at −14%, FRUIT screens cheaper than that median.

Fair Value models

Bear 0.4100 PHP Fair Value 0.5500 PHP Bull 0.6900 PHP
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2024 figures (about 12 months old). Earnings retained since then (0.0187 PHP per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
Residual Income 0.3100 PHP 0.3200 PHP 0.3200 PHP 76
ROIC Compounder 0.3900 PHP 0.4800 PHP 0.5900 PHP 72
EPV 0.3900 PHP 0.4400 PHP 0.4800 PHP 71
All 16 models by family
Earnings-Based
Graham-Dodd 0.1600 PHP 1.13 PHP 1.59 PHP 63
Lynch FV 0.4100 PHP 0.5900 PHP 0.7600 PHP 61
PEG = 1.0 0.4100 PHP 0.5900 PHP 0.7600 PHP 57
EPV 0.3900 PHP 0.4400 PHP 0.4800 PHP 71
Dividend Discount
Gordon GGM 0.0500 PHP 0.1000 PHP 0.1600 PHP 66
DDM Multi-Stage 0.0500 PHP 0.0900 PHP 0.1100 PHP 67
Multiples
P/E Multiple 0.3900 PHP 0.5300 PHP 0.6600 PHP 63
P/S Multiple 0.3100 PHP 0.4100 PHP 0.5100 PHP 58
P/B Multiple 0.3100 PHP 0.4100 PHP 0.5100 PHP 55
EV/EBIT 0.6600 PHP 0.8400 PHP 1.03 PHP 66
EV/EBITDA 0.9500 PHP 1.23 PHP 1.52 PHP 67
EV/Revenue 0.4700 PHP 0.6300 PHP 0.8000 PHP 54
Asset-Based
NCAV (Graham) 0.2000 PHP 0.2700 PHP 0.4100 PHP 53
Economic Profit
Residual Income 0.3100 PHP 0.3200 PHP 0.3200 PHP 76
ROIC Compounder 0.3900 PHP 0.4800 PHP 0.5900 PHP 72
Growth Earnings
Growth-Adj P/E 0.5400 PHP 0.7700 PHP 1.00 PHP 67

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Quality Score breakdown

Overall quality 57/100

Of which business quality 58 · Market factors (momentum, volatility) 51

Profitability 55
Margins and returns on capital today
Quality Growth 48
Are margins and returns improving?
Cashflow 49
Earnings quality: real cash, not paper profit
Fin. Strength 75
Balance sheet, leverage, solvency risk
Investment 28
Disciplined investing over empire-building
Low Volatility 71
Calm price path (market factor)
Momentum 42
Price trend over the last 3–12 months (market factor)
52W Momentum 44
Distance to the 52-week high (market factor)
Net Issuance 82
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 37/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+17.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+38.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.3%
Revenue growth 9 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+28.2%
What shareholders gained per year (last 5 years), in PHP ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in PHP: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−5.2%
Earnings growth per share plus dividend.
Earnings per share, growth per year−6.1%
Dividend (yield on the price)0.9%
Profit margin 2019 to 2024 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.8% → 6%

FRUIT screens 16% overvalued. Compare with PGOLD →

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Peer GroupⓘHow this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Food & Drug Retailing” was too small, so the broader sector is used.)Consumer Discretionary · 3913 stocks

Beats the sector median on 3/9 measures
Overall it trails its sector peers.
Valuation
Quality Score 57 · Above median
Fair Value upside −14% · Below median
Profitability
Return on assets 0% · Below median
Net margin (TTM) 3% · Above median
Operating margin (TTM) 0% · Below median
Growth and dividend
Revenue growth 0% · Below median
Dividend yield (TTM) 0.9% · Bottom 25%
Balance sheet
Debt / equity 0.01× · Lowest 25%

Valuation Multiplesvs Consumer Discretionary median · lower = cheaper

P/E (TTM) 62.6× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)15 · sector 36
FUTURE (revenue growth)0 · sector 13
PAST (return on equity)0 · sector 22
HEALTH (low debt)100 · sector 95
DIVIDEND (yield)19 · sector 48

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Food & Drug Retailing stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
PGOLD PGOLD 40.00 PHP 48.69 PHP +22%
Gimat Magazacilik Sanayi Ve Ticaret A.S. GMTAS 49.02 TRY 7.24 TRY −85%
Curexo Inc 060280 7,750 KRW 1,013 KRW −87%
Seouleaguer Co 043710 2,850 KRW 811.29 KRW −72%
Cosco (India) Limited 530545 ₹189.90 ₹58.22 −69%
FB FB 43.40 PHP 39.12 PHP −10%
JGS JGS 18.94 PHP 26.54 PHP +40%
URC URC 58.95 PHP 40.78 PHP −31%
SMC SMC 61.60 PHP 41.22 PHP −33%
MONDE MONDE 6.16 PHP 0.7500 PHP −88%

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Cite: Fair Value Calculator (2026). "Fruitas Holdings Inc Fair Value". https://www.fairvalue-calculator.com/stock/FRUIT

Frequently asked questions

Is Fruitas Holdings Inc (FRUIT) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of 0.5500 PHP versus a price of 0.6400 PHP, about −14% upside (overvalued).
What is the fair value of FRUIT?
Our model-based fair value for Fruitas Holdings Inc is 0.5500 PHP (as of Sep 23, 2026), built from audited fundamentals. The current price: 0.6400 PHP.
What is the quality score of FRUIT?
Fruitas Holdings Inc has a Quality Score of 57/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Fruitas Holdings Inc (FRUIT)?
Our model-based price target is the fair value of 0.5500 PHP (as of Sep 23, 2026) from 16 valuation models. Cautious scenario 0.4100 PHP, optimistic scenario 0.6900 PHP. It is a calculation from audited fundamentals, not an analyst target.
What is the Fruitas Holdings Inc stock forecast for 2026?
Our models put fair value at 0.5500 PHP, about −14% upside versus a price of 0.6400 PHP (overvalued). Cautious scenario 0.4100 PHP, optimistic scenario 0.6900 PHP. The calculation is refreshed regularly with new filings.
Does Fruitas Holdings Inc pay a dividend?
Fruitas Holdings Inc currently shows a dividend yield of about 0.94% relative to its recent price (as of Sep 23, 2026).
What is the intrinsic value of Fruitas Holdings Inc (FRUIT)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Fruitas Holdings Inc it is 0.5500 PHP per share (as of Sep 23, 2026), against a price of 0.6400 PHP. It is the blended result of 16 valuation models (cash flow, earnings, asset, dividend).
Is Fruitas Holdings Inc stock overvalued or undervalued in 2026?
As of Sep 23, 2026, FRUIT trades above its calculated fair value: price 0.6400 PHP, fair value 0.5500 PHP, a gap of about −14% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of FRUIT?
No. The price is what the market pays today (0.6400 PHP); the fair value is what the company's own numbers justify (0.5500 PHP). For Fruitas Holdings Inc the two are 0.0900 PHP per share apart. That gap is exactly why we show both numbers side by side.
How much is Fruitas Holdings Inc worth?
The market values Fruitas Holdings Inc at about 2.5B PHP (market capitalisation, as of Sep 23, 2026). Per share that is 0.6400 PHP; our models calculate a fair value of 0.5500 PHP per share.
What do the bullish and bearish scenarios say about FRUIT?
Our models span a range for Fruitas Holdings Inc: cautious scenario 0.4100 PHP, base 0.5500 PHP, optimistic 0.6900 PHP per share (as of Sep 23, 2026, price 0.6400 PHP). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of FRUIT?
Fruitas Holdings Inc trades at a price-to-earnings ratio of 62.6 (as of Sep 23, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 0.5500 PHP is built from several models across several years.
How solid is the balance sheet of Fruitas Holdings Inc (FRUIT)?
Balance-sheet figures for Fruitas Holdings Inc (as of Sep 23, 2026): debt of 0.01 per unit of equity. They feed the Quality Score of 57/100, which measures business quality independently of the share price.
How far is FRUIT from its 52-week high?
Fruitas Holdings Inc trades at 0.6400 PHP, about 7% below its 52-week high of 0.6900 PHP and 8% above the low of 0.5903 PHP (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of 0.5500 PHP is for.
Which stocks are comparable to Fruitas Holdings Inc?
From the same area (Consumer Non-Cyclicals) we also value PGOLD, Gimat Magazacilik Sanayi Ve Ticaret A.S., Curexo Inc, Seouleaguer Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Fruitas Holdings Inc stock attractive at the current price?
The data as of Sep 23, 2026: price 0.6400 PHP, calculated fair value 0.5500 PHP (−14%), Quality Score 57/100, from 16 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of FRUIT calculated?
We run Fruitas Holdings Inc through 16 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 0.5500 PHP, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. Fruitas Holdings Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Fruitas Holdings Inc (FRUIT)?
The closing price on Sep 24, 2026 was 0.6400 PHP. Our model-based fair value is 0.5500 PHP, about −14% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Fruitas Holdings Inc right now?
Solid but not exceptional quality (57/100) and above fair value, neither a clear bargain nor a standout compounder. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of Fruitas Holdings Inc

How large is the market capitalisation of Fruitas Holdings Inc (FRUIT)?
The market capitalisation of Fruitas Holdings Inc is 2.5B PHP (≈ $39.9M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Fruitas Holdings Inc (FRUIT)?
The price-to-sales ratio of Fruitas Holdings Inc is 2.01 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Fruitas Holdings Inc (FRUIT)?
Earnings per share at Fruitas Holdings Inc are 0.0187 PHP (price ÷ EPS = P/E 62.6). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Fruitas Holdings Inc (FRUIT)?
The dividend yield of Fruitas Holdings Inc is 0.9% (payout 32.1%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Fruitas Holdings Inc (FRUIT)?
The net margin of Fruitas Holdings Inc is 3.2% (fiscal year 2024). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the EBIT return on assets of Fruitas Holdings Inc (FRUIT)?
On an EBIT basis the return on assets of Fruitas Holdings Inc is 2.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
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