FRUIT Fair Value & Analysis
Consumer Non-Cyclicals · PH · Market cap 2.5B PHP
Fair value as of: Jul 10, 2026
From 16 valuation models · updated 31 days ago
Fair value updated Jul 10, 2026, revised from 0.6400 PHP to 0.5500 PHP (−14.1%) since Jun 24, 2026. Share price +3.1% over the past month.
A solid business, but screening 18% overvalued on our models.
What matters now
- Solid but not exceptional quality (57/100) and above fair value, neither a clear bargain nor a standout compounder.
- Our model range runs from 0.4100 PHP (bear) to 0.6900 PHP (bull), base 0.5500 PHP. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 57/100 (solid quality) with high evidence: the data supports the verdict.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 10, 2026.
How to read this chart
60‑month range 0.5903 PHP – 1.54 PHP · fair‑value band 0.4100 PHP – 0.6900 PHP · the 0.6700 PHP price screens above the 0.5500 PHP fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 10, 2026.
Analysis
FRUIT (FRUIT) currently trades at 0.6700 PHP, while our model-based Fair Value estimate is 0.5500 PHP, implying the stock looks roughly 17.9% overvalued today. The Quality Score stands at 57/100 (solid quality), in the Consumer Non-Cyclicals sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
The stock trades on a trailing P/E of 62.6. Fundamentals as of Jul 10, 2026
Our scenario range runs from 0.4100 PHP (bear case) to 0.6900 PHP (bull case); at 0.6700 PHP, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 4% below its 52-week high and 15% above its 52-week low. For context, the median of 10 Consumer Non-Cyclicals peers we cover trades at -18% fair-value upside, at -18%, FRUIT screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 16 models by family
Widest divergence: Growth Earnings (0.8100 PHP) versus Dividend Discount (0.0900 PHP). Highest evidence: Residual Income (76).
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Quality Score breakdown
Of which business quality 58 · Market factors (momentum, volatility) 57
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
Revenue & earnings trend
FY2020 – FY2024 · reported fiscal years
FRUIT reported revenue of 2.9B PHP in FY2024 versus 892M PHP in FY2020, a compound +34.3%/yr. Reported net income was 93.3M PHP in FY2024.
FRUIT screens 18% overvalued. Compare with PGOLD →
Peer Group
Consumer Discretionary · 3554 stocks
How this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Food & Drug Retailing” was too small, so the broader sector is used.)
Valuation Multiples vs Consumer Discretionary median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Food & Drug Retailing stocks, each showing price versus our Fair Value estimate (as of Jul 10, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| PGOLD PGOLD | 39.30 PHP | 62.75 PHP | +60% |
| RRHI RRHI | 38.00 PHP | 43.51 PHP | +15% |
| KEEPR KEEPR | 1.86 PHP | 6.15 PHP | +231% |
| Gimat Magazacilik Sanayi Ve Ticaret A.S. GMTAS | 46.70 TRY | 8.96 TRY | -81% |
| Curexo Inc 060280 | 8,000 KRW | 1,147 KRW | -86% |
| Seouleaguer Co 043710 | 2,850 KRW | 811.29 KRW | -72% |
| COSCO COSCO | ₹208.00 | ₹51.24 | -75% |
| FB FB | 49.00 PHP | 49.03 PHP | +0% |
| JGS JGS | 25.00 PHP | 20.51 PHP | -18% |
| URC URC | 61.20 PHP | 47.86 PHP | -22% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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