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STOCK COMPARISON

McDonald’s vs Starbucks: Fair Value & Quality

Both stocks run through our valuation models. Here is how McDonald’s (MCD) and Starbucks (SBUX) compare, as of Aug 6, 2026.

As of Aug 6, 2026, Fair Value Calculator sees McDonald’s as the less overvalued of the two: McDonald’s trades at $268 versus a fair value of $152 (-43%), while Starbucks trades at $105 versus $35.83 (-66%).
McDonald’s
MCD · USD · Consumer Discretionary
-43%
upside to fair value
overvalued
Price$268
Fair Value$152
Quality62/100
Starbucks
SBUX · USD · Consumer Discretionary
-66%
upside to fair value
overvalued
Price$105
Fair Value$35.83
Quality59/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

McDonald’sStarbucks
Valuation
22.6×P/E (TTM)80.5×
7.11×P/S (TTM)3.13×
15.8×EV/EBITDA24.4×
2.56×PEG1.29×
2.6%Dividend yield2.3%
$7.26Dividend per share$2.47
Profitability
32%Net margin4%
44%Operating margin8%
14%Return on assets7%
Growth
9%Revenue growth (YoY)9%
5.1%Avg. growth/yr (3Y)4.9%
7.0%Avg. growth/yr (5Y)9.6%
Balance & size
$195BMarket cap$120B
healthyGrowth qualityhealthy

McDonald’s leads: 8 to 3 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

McDonald’sof which business quality 65 · market factors 45 Starbucksof which business quality 56 · market factors 61
ProfitabilityMargins and returns on capital today
64
54
Quality GrowthAre margins and returns improving?
46
21
CashflowEarnings quality: real cash, not paper profit
76
54
Fin. StrengthBalance sheet, leverage, solvency risk
53
57
InvestmentDisciplined investing over empire-building
57
77
Low VolatilityCalm price path (market factor)
97
67
MomentumPrice trend over the last 3–12 months (market factor)
28
51
52W MomentumDistance to the 52-week high (market factor)
14
69
Net IssuanceBuybacks instead of dilution
91
83

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

McDonald’s

DCF Models$116
Earnings-Based$102
Dividend Discount$98.39
Multiples$212
Growth DCF$76.44
Economic Profit$113
Growth Earnings$191

22 of 22 models see the stock below the current price.

Starbucks

DCF Models$39.25
Earnings-Based$19.71
Dividend Discount$42.79
Multiples$32.58
Growth DCF$39.13
Economic Profit$15.59
Growth Earnings$30.37

23 of 23 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

McDonald’s
Bear $101Fair Value $152Bull $238
$268 = current price (white tick)
Starbucks
Bear $21.89Fair Value $35.83Bull $44.79
$105 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

McDonald’s · Consumer Discretionary

Quality score62 · Top 25%
Fair value upside-43% · below median

Starbucks · Consumer Discretionary

Quality score59 · Top 25%
Fair value upside-66% · bottom 25%

Bottom line

As of Aug 6, 2026, Fair Value Calculator sees McDonald’s as the less overvalued of the two: McDonald’s trades at $268 versus a fair value of $152 (-43%), while Starbucks trades at $105 versus $35.83 (-66%).

McDonald’s has the higher quality score (62/100).

See the full analysis →

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.