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STOCK COMPARISON

Monotaro Co vs Amazon.com: Fair Value & Quality

Both stocks run through our valuation models. Here is how Monotaro Co (MONOY) and Amazon.com (AMZN) compare, as of Aug 10, 2026.

As of Aug 10, 2026, Fair Value Calculator sees Monotaro Co as the less overvalued of the two: Monotaro Co trades at $12.22 versus a fair value of $8.82 (-28%), while Amazon.com trades at $274 versus $128 (-53%).
Monotaro Co
MONOY · USD · Consumer Discretionary
-28%
upside to fair value
overvalued
Price$12.22
Fair Value$8.82
Quality66/100
Amazon.com
AMZN · USD · Consumer Discretionary
-53%
upside to fair value
overvalued
Price$274
Fair Value$128
Quality54/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Monotaro CoAmazon.com
Valuation
27.0×P/E (TTM)29.3×
P/S (TTM)3.55×
P/B6.42×
EV/EBITDA16.8×
PEG1.41×
1.9%Dividend yield
$33.00Dividend per share
Profitability
10%Net margin12%
14%Operating margin13%
28%Return on equity24%
17%Return on assets7%
Growth
21%Revenue growth (YoY)17%
15.7%Avg. growth/yr (3Y)11.7%
17.3%Avg. growth/yr (5Y)13.2%
Balance & size
0.11×Debt / equity0.16×
$5BMarket cap$2.6T
healthyGrowth qualityexpensive

Monotaro Co leads: 8 to 1 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Monotaro Coof which business quality 67 · market factors 32 Amazon.comof which business quality 55 · market factors 57
ProfitabilityMargins and returns on capital today
87
65
Quality GrowthAre margins and returns improving?
50
52
CashflowEarnings quality: real cash, not paper profit
42
44
Fin. StrengthBalance sheet, leverage, solvency risk
95
80
InvestmentDisciplined investing over empire-building
32
3
Low VolatilityCalm price path (market factor)
61
42
MomentumPrice trend over the last 3–12 months (market factor)
28
53
52W MomentumDistance to the 52-week high (market factor)
8
81
Net IssuanceBuybacks instead of dilution
82
66

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Monotaro Co

DCF Models$11.53
Earnings-Based$8.86
Multiples$7.50
Asset-Based$1.04
Growth DCF$8.31
Economic Profit$5.33
Growth Earnings$12.24

19 of 24 models see the stock below the current price.

Amazon.com

DCF Models$155
Earnings-Based$184
Multiples$129
Asset-Based$25.60
Growth DCF$69.38
Economic Profit$90.56
Growth Earnings$239

23 of 24 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Monotaro Co
Bear $5.86Fair Value $8.82Bull $15.91
$12.22 = current price (white tick)
Amazon.com
Bear $70.59Fair Value $128Bull $221
$274 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Monotaro Co · Consumer Discretionary

Quality score66 · Top 25%
Fair value upside-28% · below median

Amazon.com · Consumer Discretionary

Quality score54 · above median
Fair value upside-53% · bottom 25%

Bottom line

As of Aug 10, 2026, Fair Value Calculator sees Monotaro Co as the less overvalued of the two: Monotaro Co trades at $12.22 versus a fair value of $8.82 (-28%), while Amazon.com trades at $274 versus $128 (-53%).

Monotaro Co has the higher quality score (66/100).

See the full analysis →

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.