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MonotaRO Co (MONOY) Fair Value & Analysis

Consumer Cyclical · US · Market cap $5.5B

MC MonotaRO Co logo MonotaRO Co MONOY · US
Price$12.22
Fair Value$8.82
Upside-27.8%
Quality66/100
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Healthy Growth
Thin margins · 9.7% net margin
Low debt · generates free cash flow
1.93% dividend yield
Ranks above peers (9/11)
Wide moat 72/100
Evidence: High Range $5.86 – $15.91 Share as image

Fair value as of: Jul 17, 2026

From 24 valuation models · updated 24 days ago

Share price +1.3% over the past month.

A solid business, but screening 28% overvalued on our models.

What matters now

  • The model range is unusually wide ($5.86 to $15.91). The outcome hinges heavily on assumptions, so read the point estimate with caution.
  • Solid but not exceptional quality (66/100) and above fair value, neither a clear bargain nor a standout compounder.
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Price vs Fair Value (5 years)

$24.32 $7.67 Fair Value $8.82 Apr 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 17, 2026.

How to read this chart

60‑month range $7.67 – $24.32 · fair‑value band $5.86 – $15.91 · the $12.22 price screens above the $8.82 fair value. Dashed = 300-day average. As of Jul 17, 2026.

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Analysis

MonotaRO Co (MONOY) currently trades at $12.22, while our model-based Fair Value estimate is $8.82, implying the stock looks roughly 27.8% overvalued today. The Quality Score stands at 66/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, MonotaRO Co generated revenue of $350B at a net margin of 9.7%. Revenue grew 20.8% year over year. It earns a return on equity of 28.2%. The balance sheet holds a net cash position of $33.3B. Fundamentals as of Jul 17, 2026

Our scenario range runs from $5.86 (bear case) to $15.91 (bull case); at $12.22, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 39% below its 52-week high and 14% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -49% fair-value upside, at -28%, MONOY screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF $4.56 $8.17 $14.88 80
Rev-Margin DCF $4.46 $8.45 $14.47 74
ROIC Compounder $5.06 $6.77 $9.00 72
All 24 models by family
DCF Models
FCF DCF $4.78 $7.49 $15.19 38
Owner Earnings $5.77 $12.26 $25.38 31
5Y Revenue Exit $4.46 $7.90 $14.67 39
5Y EBITDA Exit $6.07 $11.36 $21.14 41
5Y P/E Exit $6.61 $13.85 $23.29 38
10Y Revenue Exit $4.39 $8.67 $13.50 36
10Y EBITDA Exit $5.65 $11.69 $22.95 37
10Y P/E Exit $6.02 $12.71 $24.47 35
Earnings-Based
Graham-Dodd $2.92 $20.33 $28.53 54
Lynch FV $6.20 $8.86 $11.51 50
PEG = 1.0 $6.20 $8.86 $11.51 46
EPV $4.29 $4.90 $5.43 59
Multiples
P/E Multiple $7.07 $9.43 $11.79 63
P/S Multiple $3.97 $5.30 $6.62 58
P/B Multiple $4.64 $6.18 $7.73 55
EV/EBIT $8.68 $11.42 $14.17 53
EV/EBITDA $6.72 $8.82 $10.92 54
EV/Revenue $4.14 $5.73 $7.32 43
Asset-Based
NCAV (Graham) $0.7728 $1.04 $1.55 50
Growth DCF
Growth DCF $4.56 $8.17 $14.88 80
Rev-Margin DCF $4.46 $8.45 $14.47 74
Economic Profit
Residual Income $2.84 $3.88 $24.65 61
ROIC Compounder $5.06 $6.77 $9.00 72
Growth Earnings
Growth-Adj P/E $8.57 $12.24 $15.91 68

Widest divergence: Growth Earnings ($12.24) versus Asset-Based ($1.04). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) $350B
Revenue growth (YoY) +20.8%
Net margin 9.7%
Return on equity 28.2%
Free cash flow $22.8B FY2025
P/E ratio 27.0
More key figures
Operating margin 13.8%
EPS (TTM) $0.4100
Dividend yield 1.9%
EPS growth (YoY) +18.6%
Net cash $33.3B FY2025

Figures from reported company fundamentals · as of Jul 17, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 66/100

Of which business quality 67 · Market factors (momentum, volatility) 32

Profitability 87
Margins and returns on capital today
Quality Growth 50
Are margins and returns improving?
Cashflow 42
Earnings quality: real cash, not paper profit
Fin. Strength 95
Balance sheet, leverage, solvency risk
Investment 32
Disciplined investing over empire-building
Low Volatility 61
Calm price path (market factor)
Momentum 28
Price trend over the last 3–12 months (market factor)
52W Momentum 8
Distance to the 52-week high (market factor)
Net Issuance 82
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

MonotaRO Co., Ltd., together with its subsidiaries, operates an online MRO products store for factories in Japan and internationally.

Full company description

MonotaRO Co., Ltd., together with its subsidiaries, operates an online MRO products store for factories in Japan and internationally. It offers safety protective equipment, work clothes, and safety shoes; logistics, storage, and packing supplies; tapes; safety, disaster prevention, and crime prevention products; safety signs; office supplies; office furniture/lighting/cleaning supplies; cutting tools and abrasives; measurement and surveying equipment; work tools/electric and pneumatic tools; sprays, oils, greases, and paints; adhesives and repair materials; welding supplies; and plumbing, plumbing members, pumps, pneumatics, hydraulic equipment, and hoses. It also provides mechanical parts; control equipment; soldering/static countermeasure products; building hardware and materials; painting and interior supplies; air conditioning and electrical equipment; electrical materials; screws, bolts, nails, and materials; automotive, truck, motorcycle, and bicycle supplies; scientific research and development supplies; clean room supplies; kitchen equipment and store supplies; agricultural materials and gardening supplies; and medical and nursing care supplies. The company was formerly known as Sumisho Grainger Co., Ltd. and changed its name to MonotaRO Co., Ltd. in February 2006. The company was incorporated in 2000 and is headquartered in Kita, Japan. MonotaRO Co., Ltd. operates as a subsidiary of Grainger Global Holdings, Inc.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

MonotaRO Co reported revenue of $350B in FY2025 versus $190B in FY2021, a compound +16.5%/yr. Reported net income was $34.0B in FY2025, compounding +18.0%/yr from FY2021.

Growth Quality 90/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Latest Revenue (FY 2025)
$350B
Latest YoY
+21.5%
Avg. growth/yr (3Y)
+15.7%
Avg. growth/yr (5Y)
+17.3%
Avg. growth/yr (20Y)
+21.8%
Revenue +16.5%/yr
FY21 $190B
FY22 $226B
FY23 $254B
FY24 $288B
FY25 $350B
Net income +18.0%/yr
FY21 $17.6B
FY22 $18.7B
FY23 $21.8B
FY24 $26.3B
FY25 $34.0B

MONOY screens 28% overvalued. Compare with Amazon.com, Inc →

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Cite: Fair Value Calculator (2026). "MonotaRO Co Fair Value". https://www.fairvalue-calculator.com/stock/MONOY

Peer Group

Internet Retail · 109 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 66 · Top 25%
Fair Value upside −28% · Below median
Return on equity (TTM) 28% · Top 25%
Return on assets 17% · Top 25%
Net margin (TTM) 10% · Top 25%
Operating margin (TTM) 14% · Top 25%
Revenue growth 21% · Top 25%
Dividend yield (TTM) 1.9% · Above median
Debt / equity 0.11× · Lower than median

Valuation Multiples vs Internet Retail median · lower = cheaper

P/E (TTM) 27.0× · Pricier than median
P/FCF 0.2× · Cheaper than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 34
FUTURE 100 · sector 39
PAST 100 · sector 7
HEALTH 95 · sector 94
DIVIDEND 39 · sector 39

VALUE 0: the price sits above our fair-value range.

Insider activity: 40/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Internet Retail stocks, each showing price versus our Fair Value estimate (as of Jul 17, 2026).

Stock Price Fair Value vs Fair Value
Amazon.com, Inc AMZN $245.34 $127.67 -48%
Alibaba Group BABA $114.97 $75.75 -34%
PDD Holdings PDD $84.14 $223.51 +166%
MercadoLibre, Inc MELI $1,814 $798.98 -56%
DoorDash, Inc DASH $190.16 $38.64 -80%
Sea Limited SE $106.22 $52.70 -50%
eBay Inc EBAY $117.20 $60.13 -49%
JD.com, Inc JD €25.95 €31.88 +23%
Coupang, Inc CPNG $16.86 $2.79 -83%
Delivery Hero SE DHER €38.18 €12.71 -67%

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Frequently asked questions

Is MonotaRO Co (MONOY) overvalued or undervalued?
As of Jul 17, 2026, our model estimates a fair value of $8.82 versus a price of $12.22, about −28% (overvalued).
What is the fair value of MONOY?
Our model-based fair value for MonotaRO Co is $8.82 (as of Jul 17, 2026), built from audited fundamentals. The current price is $12.22.
What is the quality score of MONOY?
MonotaRO Co has a Quality Score of 66/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of MonotaRO Co (MONOY)?
MonotaRO Co reported trailing-twelve-month revenue of about $350B (latest available figure, as of Jul 17, 2026).
What is the net profit margin of MONOY?
The net profit margin of MonotaRO Co is about 9.7%, meaning it keeps roughly 9.7% of revenue as net income. Based on the latest reported figures.
Does MonotaRO Co pay a dividend?
MonotaRO Co currently shows a dividend yield of about 1.93% relative to its recent price (as of Jul 17, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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