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STOCK COMPARISON

Procter & Gamble vs Sano Bruno's Enterprises: Fair Value & Quality

Both stocks run through our valuation models. Here is how Procter & Gamble (PG) and Sano Bruno's Enterprises (SANO1) compare, as of Sep 24, 2026.

As of Sep 24, 2026, Fair Value Calculator sees Sano Bruno's Enterprises as the less overvalued of the two: Procter & Gamble trades at $147 versus a fair value of $110 (-25%), while Sano Bruno's Enterprises trades at ILS 337 versus ILS 290 (-14%).
Procter & Gamble
PG · USD · Consumer Staples
-25%
upside to fair value
overvalued
Price$147
Fair Value$110
Quality76/100
Sano Bruno's Enterprises
SANO1.TA · ILA · Consumer Staples
-14%
upside to fair value
overvalued
PriceILS 337
Fair ValueILS 290
Quality56/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

Procter & GambleSano Bruno's Enterprises
Valuation
21.7×P/E (TTM)13.3×
4.20×P/S (TTM)0.58×
6.99× · book value is mostly goodwillP/B0.58×
15.1×EV/EBITDA2.6×
4.13×PEGn/a
−25.1%Fair value upside−13.8%
2.9%Dividend yield1.7%
$4.23Dividend per sharen/a
Profitability
23%Operating margin16%
1.10×EBIT margin trend (5Y)0.96×
31%Return on equity13%
11%Return on assets8%
Growth
7%Revenue growth (YoY)1%
1.7%Avg. growth/yr (3Y)5.4%
3.5%Avg. growth/yr (5Y)4.4%
+8.5%Value creation/yr+7.2%
Balance & size
22.5×Interest coverage (EBIT/interest)185.6×
0.48×Debt / equityn/a
$364BMarket cap$1B
healthyGrowth qualityexpensive

Sano Bruno's Enterprises leads: 6 to 7 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Procter & Gambleof which business quality 71 · market factors 55 Sano Bruno's Enterprisesof which business quality 58 · market factors 44
ProfitabilityMargins and returns on capital today
73
58
Quality GrowthAre margins and returns improving?
46
33
CashflowEarnings quality: real cash, not paper profit
65
27
Fin. StrengthBalance sheet, leverage, solvency risk
70
87
InvestmentDisciplined investing over empire-building
85
59
Low VolatilityCalm price path (market factor)
95
83
MomentumPrice trend over the last 3–12 months (market factor)
40
31
52W MomentumDistance to the 52-week high (market factor)
35
24
Net IssuanceShare count: buybacks or dilution?
91
82

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyProcter & GamblePrice $147Sano Bruno's EnterprisesPrice ILS 337
DCF Models-31%below the price$101-13%close to the priceILS 293
Earnings-Based-42%below the price$85.21-17%below the priceILS 278
Dividend Discount-60%below the price$59.55-74%below the priceILS 88.16
Multiples-19%below the price$120+34%above the priceILS 453
Asset-Based-90%below the price$14.97-61%below the priceILS 132
Growth DCF-48%below the price$77.36-39%below the priceILS 207
Economic Profit-54%below the price$68.20-22%below the priceILS 262
Growth Earnings-24%below the price$112+31%above the priceILS 443
Minimum-90%below the price$14.97-74%below the priceILS 88.16
Maximum-19%below the price$120+34%above the priceILS 453
Median-45%below the price$81.28-20%below the priceILS 270
Geometric mean-53%below the price$69.53-29%below the priceILS 238

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Procter & Gamble: 24 of 24 models see the stock below the current price.

Sano Bruno's Enterprises: 16 of 25 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Procter & Gamble
Price $147
Fair Value $110
Bear $72.82Bull $151
Sano Bruno's Enterprises
Price ILS 337
Fair Value ILS 290
Bear ILS 179Bull ILS 435

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Procter & Gamble · Consumer Staples

Quality score76 · Top 25%
Fair value upside-25% · below median

Sano Bruno's Enterprises · Consumer Staples

Quality score56 · above median
Fair value upside-14% · below median

Bottom line

As of Sep 24, 2026, Fair Value Calculator sees Sano Bruno's Enterprises as the less overvalued of the two: Procter & Gamble trades at $147 versus a fair value of $110 (-25%), while Sano Bruno's Enterprises trades at ILS 337 versus ILS 290 (-14%).

Procter & Gamble has the higher quality score (76/100).

Open Sano Bruno's Enterprises live analysis →
Procter & Gamble · Sano Bruno's Enterprises

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.