Sano Bruno's Enterprises Ltd (SANO1) Fair Value & Analysis
Consumer Defensive · Il · Market cap 4.5B ILA
Analysis
Sano Bruno's Enterprises Ltd (SANO1) currently trades at 355.50 ILA, while our model-based Fair Value estimate is 332.34 ILA — implying the stock looks roughly 6.5% overvalued today. We read business quality at 94/100 (high quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).
About the company
Sano Bruno's Enterprises Ltd, together with its subsidiaries, engages in the development, production, marketing, distribution, and sale of non-food household and commercial consumer products in Israel and internationally. It operates in four segments: Cleaning and Home Maintenance Products, Paper Products, Toiletries and Cosmetics, and Others. The company offers mosquito repellents, insecticide killers, and pesticides; cooking and cleaning accessories, such as tools and floor cleaning, cooking and baking, and general cleaning accessories, as well as garbage and food bags; home cleaning products for floors, kitchen, toilets and bathtubs, handling mold and moisture, furniture, windows, and rugs, as well as general cleaning items and bleach products; laundry products comprising fabric softeners, stain removers, laundry fragrances, laundry supplies for babies, and auxiliary materials for laundry and ironing; dishwashing products; home fragrances; and cleaning agents and aids, detergents…
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.