Sano Bruno's Enterprises Ltd (SANO1) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Sano Bruno's Enterprises Ltd ILS 290, price ILS 337, upside -13.8%, quality 56 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? No
- Good quality? Yes
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Sano Bruno's Enterprises Ltd
SANO1 · TAOvervalued / MonitorQuality is not strong enough to offset the price risk.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range 187.28 ILA – 464.00 ILA · fair‑value band 179.10 ILA – 434.94 ILA · the 337.00 ILA price screens above the 290.36 ILA fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
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Company profile
Sano Bruno's Enterprises Ltd, together with its subsidiaries, engages in the development, production, marketing, distribution, and sale of non-food household and commercial consumer products in Israel and internationally. It operates in four segments: Cleaning and Home Maintenance Products, Paper Products, Toiletries and Cosmetics, and Others.
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Sano Bruno's Enterprises Ltd, together with its subsidiaries, engages in the development, production, marketing, distribution, and sale of non-food household and commercial consumer products in Israel and internationally. It operates in four segments: Cleaning and Home Maintenance Products, Paper Products, Toiletries and Cosmetics, and Others. The company offers mosquito repellents, insecticide killers, and pesticides; cooking and cleaning accessories, such as tools and floor cleaning, cooking and baking, and general cleaning accessories, as well as garbage and food bags; home cleaning products for floors, kitchen, toilets and bathtubs, handling mold and moisture, furniture, windows, and rugs, as well as general cleaning items and bleach products; laundry products comprising fabric softeners, stain removers, laundry fragrances, laundry supplies for babies, and auxiliary materials for laundry and ironing; dishwashing products; home fragrances; and cleaning agents and aids, detergents, washing powders, fabric and carpet care products, air fresheners, and renovation and maintenance products under the Sno brand. It also provides paper products, including toilet paper, handkerchiefs, napkins, paper and kitchen towels, and nose wipes under the Sno brand. In addition, the company offers toiletries and cosmetics comprising makeup, facial care, perfumery, shampoo and hair care, body care, deodorant, and spa products under the Carline, Crema, Natural Formula, Skin Guard, Neka, and Kif brands; baby care products under the Baby Fun brand; wet wipes for babies under the Litufim brand; and toothpastes and mouthwash under the Orbitol and Theadant brands. Further, it markets and distributes adult diapers under the Tena brand. Additionally, the company exports its products. Sano Bruno's Enterprises Ltd was founded in 1965 and is based in Hod HaSharon, Israel.
Stock analysis
Sano Bruno's Enterprises Ltd (SANO1) currently trades at 337.00 ILA, while our model-based Fair Value estimate is 290.36 ILA, implying the stock looks roughly 16.1% overvalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 442.74 ILA per share, and 9 of the 25 models we run sit above the 337.00 ILA price.
Bear case: the Dividend Discount group reads lowest at 76.74 ILA, and 16 of the 25 models stay below the price. Evidence for this calculation is high.
Scenario range: 179.10 ILA (bear) to 434.94 ILA (bull), the price of 337.00 ILA sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 56/100 (solid quality), in the Consumer Defensive sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Sano Bruno's Enterprises Ltd reported revenue of 2.2B ILS in FY2025 versus 1.8B ILS in FY2021, a compound +5.2%/yr. Reported net income was 282M ILS in FY2025, compounding +2.9%/yr from FY2021.
Key figures
Market cap 3.8B ILA · P/E ratio 12.9 · P/S ratio 1.62 · EPS (TTM) 26.13 ILA · Dividend yield 1.7% · Net margin 12.6% · Return on equity 13.4% · Return on assets (EBIT) 12.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 47 out of 100 (low confidence).
What moves the price
The share trades about 27% below its 52-week high and 5% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −25% fair-value upside, at −14%, SANO1 screens cheaper than that median.
Fair Value models
All 25 models by family
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Set up alert →Quality Score breakdown
Of which business quality 58 · Market factors (momentum, volatility) 44
Revenue & earnings trend
Growth Forecast
SANO1 screens 16% overvalued. Compare with The Procter & Gamble Company →
Compare Sano Bruno's Enterprises Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 246 stocks
Valuation Multiplesvs Household & Personal Products median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Staples sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Valuation of the Israel market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Procter & Gamble Company PG | $148.22 | $110.45 | −25% |
| Colgate-Palmolive Company CL | $87.05 | $55.95 | −36% |
| Hindustan Unilever Limited HINDUNILVR | ₹1,934 | ₹799.52 | −59% |
| Kenvue Inc KVUE | $17.86 | $12.73 | −29% |
| Kimberly-Clark Corporation KMB | $98.91 | $83.93 | −15% |
| Henkel AG HEN | €69.30 | €80.96 | +17% |
| The Estée Lauder Companies Inc EL | $100.29 | $27.22 | −73% |
| Church & Dwight Co CHD | $96.12 | $65.12 | −32% |
| Beiersdorf Aktiengesellschaft, BEI | €76.46 | €68.95 | −10% |
| Puig Brands, S.A PUIG | €17.56 | €19.32 | +10% |
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Key figures of Sano Bruno's Enterprises Ltd
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