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STOCK COMPARISON

Zug Estates Holding vs Swiss Prime Site: Fair Value & Quality

Both stocks run through our valuation models. Here is how Zug Estates Holding (ZUGN) and Swiss Prime Site (SPSN) compare, as of Aug 10, 2026.

As of Aug 10, 2026, Fair Value Calculator sees Zug Estates Holding as the less overvalued of the two: Zug Estates Holding trades at CHF 2,210 versus a fair value of CHF 1,292 (-42%), while Swiss Prime Site trades at CHF 129 versus CHF 44.83 (-65%).
Zug Estates Holding
ZUGN.SW · CHF · Real Estate
-42%
upside to fair value
overvalued
PriceCHF 2,210
Fair ValueCHF 1,292
Quality65/100
Swiss Prime Site
SPSN.SW · CHF · Real Estate
-65%
upside to fair value
overvalued
PriceCHF 129
Fair ValueCHF 44.83
Quality63/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Zug Estates HoldingSwiss Prime Site
Valuation
12.8×P/E (TTM)27.2×
14.80×P/S (TTM)23.08×
1.24×P/B1.83×
33.0×EV/EBITDA42.1×
PEG6.45×
2.3%Dividend yield2.7%
CHF 49.00Dividend per shareCHF 3.50
Profitability
93%Net margin68%
59%Operating margin75%
8%Return on equity6%
2%Return on assets2%
Growth
2%Revenue growth (YoY)-20%
4.5%Avg. growth/yr (3Y)-5.1%
-8.2%Avg. growth/yr (5Y)-6.9%
Balance & size
0.53×Debt / equity0.66×
$1BMarket cap$13B
weakGrowth qualityweak

Zug Estates Holding leads: 10 to 3 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Zug Estates Holdingof which business quality 61 · market factors 55 Swiss Prime Siteof which business quality 60 · market factors 64
ProfitabilityMargins and returns on capital today
37
34
Quality GrowthAre margins and returns improving?
48
39
CashflowEarnings quality: real cash, not paper profit
76
80
Fin. StrengthBalance sheet, leverage, solvency risk
49
43
InvestmentDisciplined investing over empire-building
91
92
Low VolatilityCalm price path (market factor)
97
100
MomentumPrice trend over the last 3–12 months (market factor)
36
45
52W MomentumDistance to the 52-week high (market factor)
42
55
Net IssuanceBuybacks instead of dilution
82
88

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Zug Estates Holding

DCF ModelsCHF 183
Dividend DiscountCHF 667
MultiplesCHF 1,292
Asset-BasedCHF 1,586
Growth DCFCHF 115
Economic ProfitCHF 1,921

15 of 16 models see the stock below the current price.

Swiss Prime Site

DCF ModelsCHF 14.06
Dividend DiscountCHF 44.01
MultiplesCHF 49.13
Asset-BasedCHF 59.01
Economic ProfitCHF 70.99

10 of 10 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Zug Estates Holding
Bear CHF 969Fair Value CHF 1,292Bull CHF 1,615
CHF 2,210 = current price (white tick)
Swiss Prime Site
Bear CHF 33.62Fair Value CHF 44.83Bull CHF 56.04
CHF 129 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Zug Estates Holding · Real Estate

Quality score65 · Top 25%
Fair value upside-42% · bottom 25%

Swiss Prime Site · Real Estate

Quality score63 · Top 25%
Fair value upside-65% · bottom 25%

Bottom line

As of Aug 10, 2026, Fair Value Calculator sees Zug Estates Holding as the less overvalued of the two: Zug Estates Holding trades at CHF 2,210 versus a fair value of CHF 1,292 (-42%), while Swiss Prime Site trades at CHF 129 versus CHF 44.83 (-65%).

Zug Estates Holding has the higher quality score (65/100).

See the full analysis →

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.