SONOKONG Co (066910) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 34.8B KRW
Fair value as of: Jun 24, 2026
Analysis
SONOKONG Co (066910) currently trades at 2,530 KRW, while our model-based Fair Value estimate is 834.18 KRW — implying the stock looks roughly 67.0% overvalued today. We read business quality at 94/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).
About the company
SONOKONG Co., Ltd. operates as an entertainment company in South Korea. It develops and distributes toys and games to retail shops, as well as develops animations and characters. The company sells boys toys under the DINO MECARD, MECARD R, MECARD, CARBOT, and TOPPLATE names; girls toys under the SOFYRUBY name; baby toys under the PENGTALKING name; and games under the OVERWATCH, StarCraft II, and DIABLO III names. It is also involved in the online gaming business. The company was founded in 1996 and is headquartered in Bucheon-si, South Korea.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.