SONOKONG Co. Ltd (066910) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of SONOKONG Co. Ltd KRW 1,353, price KRW 1,780, upside -24.0%, quality 44 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 1,648 KRW – 16,779 KRW · fair‑value band 1,010 KRW – 1,353 KRW · the 1,780 KRW price screens above the 1,353 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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SONOKONG Co., Ltd. operates as an entertainment company in South Korea. It develops and distributes toys and games to retail shops, as well as develops animations and characters.
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SONOKONG Co., Ltd. operates as an entertainment company in South Korea. It develops and distributes toys and games to retail shops, as well as develops animations and characters. The company sells boys toys under the DINO MECARD, MECARD R, MECARD, CARBOT, and TOPPLATE names; girls toys under the SOFYRUBY name; baby toys under the PENGTALKING name; and games under the OVERWATCH, StarCraft II, and DIABLO III names. It is also involved in the online gaming business. The company was founded in 1996 and is headquartered in Bucheon-si, South Korea.
Stock analysis
SONOKONG Co. Ltd (066910) currently trades at 1,780 KRW, while our model-based Fair Value estimate is 1,353 KRW, implying the stock looks roughly 31.5% overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 4,004 KRW per share, and 1 of the 9 models we run sit above the 1,780 KRW price.
Bear case: the Earnings-Based group reads lowest at 153.57 KRW, and 8 of the 9 models stay below the price. Evidence for this calculation is low.
Scenario range: 1,010 KRW (bear) to 1,353 KRW (bull), the price of 1,780 KRW sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 44/100 (below-average quality), in the Consumer Cyclical sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
SONOKONG Co. Ltd reported revenue of 97.0B KRW in FY2025 versus 75.5B KRW in FY2021, a compound +6.5%/yr. Reported net income was 826M KRW in FY2025, compounding −29.7%/yr from FY2021.
Key figures
Market cap 35.6B KRW (≈ $26.2M) · P/S ratio 0.52 · Net margin 0.9% · Return on equity −2,619% · Return on assets (EBIT) −9.4% · Operating margin −4.5% · Revenue (TTM) 69.1B KRW · Revenue growth (YoY) −3.8%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (medium confidence).
What moves the price
The share trades about 63% below its 52-week high and 8% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 1% fair-value upside, at −24%, 066910 screens richer than that median.
Fair Value models
Bear 1,010 KRWFair Value 1,353 KRWBull 1,353 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.31/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+202.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+13.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.6%
Start year 2020 (pandemic). Over 10 years: −2.5% a year
Revenue growth 14 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.0%
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What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−13.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year−13.3%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−13% vs −2%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−2% → −7%
Start year 2020 (pandemic)
⚠ Revenue per share shrinking 15.6%/yr over ~7Y (margins eroding too) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Leisure Products” was too small, so the broader sector is used.)Consumer Discretionary · 3913 stocks
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is SONOKONG Co. Ltd (066910) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 1,353 KRW versus a price of 1,780 KRW, about −24% upside (overvalued).
What is the fair value of 066910?
Our model-based fair value for SONOKONG Co. Ltd is 1,353 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 1,780 KRW.
What is the quality score of 066910?
SONOKONG Co. Ltd has a Quality Score of 44/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for SONOKONG Co. Ltd (066910)?
Our model-based price target is the fair value of 1,353 KRW (as of Sep 24, 2026) from 9 valuation models. Cautious scenario 1,010 KRW, optimistic scenario 1,353 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the SONOKONG Co. Ltd stock forecast for 2026?
Our models put fair value at 1,353 KRW, about −24% upside versus a price of 1,780 KRW (overvalued). Cautious scenario 1,010 KRW, optimistic scenario 1,353 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of SONOKONG Co. Ltd (066910)?
SONOKONG Co. Ltd reported trailing-twelve-month revenue of about 69.1B KRW (latest available figure, as of Sep 24, 2026).
What is the intrinsic value of SONOKONG Co. Ltd (066910)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For SONOKONG Co. Ltd it is 1,353 KRW per share (as of Sep 24, 2026), against a price of 1,780 KRW. It is the blended result of 9 valuation models (cash flow, earnings, asset, dividend).
Is SONOKONG Co. Ltd stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 066910 trades above its calculated fair value: price 1,780 KRW, fair value 1,353 KRW, a gap of about −24% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 066910?
No. The price is what the market pays today (1,780 KRW); the fair value is what the company's own numbers justify (1,353 KRW). For SONOKONG Co. Ltd the two are 426.91 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is SONOKONG Co. Ltd worth?
The market values SONOKONG Co. Ltd at about 35.6B KRW (market capitalisation, as of Sep 24, 2026). Per share that is 1,780 KRW; our models calculate a fair value of 1,353 KRW per share.
What do the bullish and bearish scenarios say about 066910?
Our models span a range for SONOKONG Co. Ltd: cautious scenario 1,010 KRW, base 1,353 KRW, optimistic 1,353 KRW per share (as of Sep 24, 2026, price 1,780 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of SONOKONG Co. Ltd (066910)?
Balance-sheet figures for SONOKONG Co. Ltd (as of Sep 24, 2026): debt of 0.10 per unit of equity. They feed the Quality Score of 44/100, which measures business quality independently of the share price.
How far is 066910 from its 52-week high?
SONOKONG Co. Ltd trades at 1,780 KRW, about 63% below its 52-week high of 4,750 KRW and 8% above the low of 1,648 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 1,353 KRW is for.
Which stocks are comparable to SONOKONG Co. Ltd?
From the same area (Consumer Cyclical) we also value GOLFZON NEWDIN HOLDINGS Co, Aurora World Corporation, Innox Corporation, VC Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is SONOKONG Co. Ltd stock attractive at the current price?
The data as of Sep 24, 2026: price 1,780 KRW, calculated fair value 1,353 KRW (−24%), Quality Score 44/100, from 9 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 066910 calculated?
We run SONOKONG Co. Ltd through 9 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 1,353 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. SONOKONG Co. Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of SONOKONG Co. Ltd (066910)?
The closing price on Sep 23, 2026 was 1,780 KRW. Our model-based fair value is 1,353 KRW, about −24% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with SONOKONG Co. Ltd right now?
The price sits above even our optimistic bull case (1,353 KRW). The favourable scenario is already priced in. Weak quality (44/100) and above fair value at the same time, the margin of safety is missing on both counts. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of SONOKONG Co. Ltd
How large is the market capitalisation of SONOKONG Co. Ltd (066910)?
The market capitalisation of SONOKONG Co. Ltd is 35.6B KRW (≈ $26.2M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of SONOKONG Co. Ltd (066910)?
The price-to-sales ratio of SONOKONG Co. Ltd is 0.52 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of SONOKONG Co. Ltd (066910)?
The net margin of SONOKONG Co. Ltd is 0.9% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of SONOKONG Co. Ltd (066910)?
The return on equity (ROE) of SONOKONG Co. Ltd is −2,619% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of SONOKONG Co. Ltd (066910)?
On an EBIT basis the return on assets of SONOKONG Co. Ltd is −9.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of SONOKONG Co. Ltd (066910)?
The operating margin of SONOKONG Co. Ltd is −4.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at SONOKONG Co. Ltd (066910)?
Revenue at SONOKONG Co. Ltd is growing −3.8% versus a year earlier (3y avg +13.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does SONOKONG Co. Ltd (066910) generate?
The free cash flow of SONOKONG Co. Ltd is −7.8B KRW (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does SONOKONG Co. Ltd (066910) carry?
The net debt of SONOKONG Co. Ltd is 18.8B KRW (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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