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Marimekko Oyj (0JX9) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Marimekko Oyj €10.19, price €9.34, upside +9.1%, quality 82 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Broad data
Sep 24, 2026
Marimekko Oyj
0JX9 · LSEQuality WatchlistA strong company, but the current price is close to Fair Value.
·Fair value €10.19 · Fairly valued (+9.1%)
✓Quality 82/100
✓Healthy Growth (revenue 5y +8.9 %/yr)
✓Solidly profitable · 13.2% net margin (TTM)
✓generates free cash flow
✓4.5% dividend yield · Sustainable
✓Wide moat 74/100
What runs behind every stock
26
valuation models
8 families, DCF to NCAV
37
quality factors
margins, balance sheet, cashflow, debt
6
AI factors
moat, what no ratio measures
2,000+
data points
verified, per stock, median
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range €7.27 – €14.72 · fair‑value band €6.54 – €18.17 · the €9.34 price screens below the €10.19 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
Company profile
Marimekko Oyj, a lifestyle design company, designs, manufactures, and sells clothing, bags and accessories, and interior decoration products worldwide. The company offers various clothes, such as dresses, denim, knitwear, tops, nightwear and loungewear, bottoms, and coats and jackets, as well as kids clothing products.
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Marimekko Oyj, a lifestyle design company, designs, manufactures, and sells clothing, bags and accessories, and interior decoration products worldwide. The company offers various clothes, such as dresses, denim, knitwear, tops, nightwear and loungewear, bottoms, and coats and jackets, as well as kids clothing products. It provides crossbody bags, shoulder bags, knitted bags, and mini bags, as well as coin purses, wallets, and backpacks. In addition, the company offers printed fabrics; kitchen textiles and napkins; cosmetic bags; dining, home textiles, rugs, furniture, vases and candleholders, bedding, and towels and bathrobes products; and accessories, including hats, scarves, jewelry, hair accessories, socks, key chain, and umbrellas. Marimekko Oyj was incorporated in 1951 and is headquartered in Helsinki, Finland.
Stock analysis
Marimekko Oyj (0JX9) currently trades at €9.34, while our model-based Fair Value estimate is €10.19, so the stock looks roughly fairly valued today (gap 8.3%).
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Valuation
Bull case: the DCF Models group reads highest at a median of €85.88 per share, and 23 of the 24 models we run sit above the €9.34 price.
Bear case: the Asset-Based group reads lowest at €6.17, and 1 of the 24 models stay below the price. Evidence for this calculation is high.
Scenario range: €6.54 (bear) to €18.17 (bull), the price of €9.34 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 82/100 (high quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Marimekko Oyj reported revenue of €190M in FY2025 versus €152M in FY2021, a compound +5.6%/yr. Reported net income was €24.4M in FY2025, compounding 0.0%/yr from FY2021.
Key figures
Market cap €76.9M · P/E ratio 0.2 · P/S ratio 0.02 · EPS (TTM) €0.6170 · Dividend yield 4.5% · Net margin 12.9% · Return on equity 32.3% · Return on assets (EBIT) 24.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 30% below its 52-week high and 2% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −18% fair-value upside, at 9%, 0JX9 screens cheaper than that median.
Fair Value models
Bear €6.54
Fair Value €10.19
Bull €18.17
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (€0.1490 per share) are deliberately not added.
Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.
Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF
€53.21
€72.76
€129.83
74
Growth DCF
€50.12
€78.14
€121.92
72
EPV
€27.46
€30.21
€32.44
70
All 24 models by family
DCF Models
FCF DCF
€53.21
€72.76
€129.83
74
Owner Earnings
€50.08
€94.01
€170.66
68
5Y Revenue Exit
€35.48
€52.37
€87.26
66
5Y EBITDA Exit
€52.08
€85.88
€152.01
67
5Y P/E Exit
€54.05
€110.65
€186.98
63
10Y Revenue Exit
€41.33
€71.59
€86.97
63
10Y EBITDA Exit
€52.35
€102.05
€186.15
60
10Y P/E Exit
€53.58
€105.67
€189.32
57
Earnings-Based
Graham-Dodd
€20.56
€143.39
€201.23
61
Lynch FV
€74.08
€105.83
€137.58
59
PEG = 1.0
€74.08
€105.83
€137.58
55
EPV
€27.46
€30.21
€32.44
70
Multiples
P/E Multiple
€49.89
€66.52
€83.15
63
P/S Multiple
€21.15
€28.19
€35.24
58
P/B Multiple
€27.62
€36.83
€46.04
55
EV/EBIT
€58.07
€75.91
€93.76
63
EV/EBITDA
€51.38
€66.99
€82.61
64
EV/Revenue
€24.27
€32.73
€41.19
52
Asset-Based
NCAV (Graham)
€4.60
€6.17
€9.21
51
Growth DCF
Growth DCF
€50.12
€78.14
€121.92
72
Rev-Margin DCF
€38.33
€59.28
€103.48
66
Economic Profit
Residual Income
€15.15
€22.68
€47.55
68
ROIC Compounder
€31.18
€39.20
€48.00
68
Growth Earnings
Growth-Adj P/E
€98.34
€140.48
€182.62
65
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Set up alert →Quality Score breakdown
Overall quality
82/100
Of which business quality 80 · Market factors (momentum, volatility) 35
Profitability
90
Margins and returns on capital today
Quality Growth
56
Are margins and returns improving?
Cashflow
73
Earnings quality: real cash, not paper profit
Fin. Strength
96
Balance sheet, leverage, solvency risk
Investment
76
Disciplined investing over empire-building
Low Volatility
76
Calm price path (market factor)
Momentum
24
Price trend over the last 3–12 months (market factor)
52W Momentum
5
Distance to the 52-week high (market factor)
Net Issuance
80
Share count: buybacks or dilution?
Revenue & earnings trend
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.
88/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+3.8%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.9%
Start year 2020 (pandemic). Over 10 years: +7.1% a year
Revenue growth 24 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+42.0%
’14
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’17
’18
’19
’20
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+17.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year+12.8%
Dividend (yield on the price)4.5%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.12.8% vs 19.7%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.14% → 17%
Start year 2020 (pandemic)
Growth Forecast
Price in line with expectations
The price assumes less growth than the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+4.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+5.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (euro area: IMF forecast 2.2% a year to 2030, 2.6% from 2016 to 2025) that is about +2.0% a year for the price and +3.2% for the forecasts.
Forecast 2026 (sales)+5.1%
Forecast 2027 (sales)+6.4%
Projected 2028 (sales)+5.8%
Projected 2029 (sales)+5.3%
Projected 2030 (sales)+4.8%
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Context: sector, industry, market
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: UK Stocks
- Valuation of the UK market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
None of the checked exposures detected
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| LPP SA LPP | 24,900 PLN | 20,032 PLN | −20% |
| Levi Strauss & Co LEVI | $19.73 | $16.26 | −18% |
| Gildan Activewear Inc GIL | $41.92 | $46.11 | +10% |
| Bosideng International Holdings 3998 | HK$3.97 | HK$7.44 | +87% |
| Youngor Fashion Co 600177 | ¥8.29 | ¥5.59 | −33% |
| V.F. Corporation VFC | $14.42 | $8.68 | −40% |
| Page Industries Limited PAGEIND | ₹37,695 | ₹28,533 | −24% |
| Hla Group 600398 | ¥5.66 | ¥11.97 | +111% |
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Frequently asked questions
Is Marimekko Oyj (0JX9) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of €10.19 versus a price of €9.34, about +9% upside (fairly valued).
What is the fair value of 0JX9?
Our model-based fair value for Marimekko Oyj is €10.19 (as of Sep 24, 2026), built from audited fundamentals. The current price: €9.34.
What is the quality score of 0JX9?
Marimekko Oyj has a Quality Score of 82/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Marimekko Oyj (0JX9)?
Our model-based price target is the fair value of €10.19 (as of Sep 24, 2026) from 24 valuation models. Cautious scenario €6.54, optimistic scenario €18.17. It is a calculation from audited fundamentals, not an analyst target.
What is the Marimekko Oyj stock forecast for 2026?
Our models put fair value at €10.19, about +9% upside versus a price of €9.34 (fairly valued). Cautious scenario €6.54, optimistic scenario €18.17. The calculation is refreshed regularly with new filings.
What is the revenue of Marimekko Oyj (0JX9)?
Marimekko Oyj reported trailing-twelve-month revenue of about €191M (latest available figure, as of Sep 24, 2026).
Does Marimekko Oyj pay a dividend?
Marimekko Oyj currently shows a dividend yield of about 4.50% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Marimekko Oyj (0JX9)?
For today's price to be fair in a discounted-cash-flow model, Marimekko Oyj would have to grow free cash flow by +4.2 % per year for five years (discount rate 12.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +8.9 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 0JX9 use?
Our models discount Marimekko Oyj at 12.5 %: a base by market capitalisation (micro), damped by beta 0.78, country premium for United Kingdom. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Marimekko Oyj that is +4.2 % per year a year over ten years, using the same discount rate (12.5 %) and the same formula as our fair value.
How much growth has Marimekko Oyj (0JX9) delivered so far?
Over the past 5 years revenue at Marimekko Oyj grew +8.9 % a year. The price currently implies +4.2 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Marimekko Oyj (0JX9) growing?
The median revenue growth in the sector is +9.3 % a year. That is the yardstick for the growth priced into Marimekko Oyj (+4.2 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Marimekko Oyj (0JX9)?
The free-cash-flow yield on the price is 8.32 %: that much free cash flow Marimekko Oyj produces per unit of market value. When it exceeds the discount rate of our models (12.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Marimekko Oyj (0JX9)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Marimekko Oyj it is €10.19 per share (as of Sep 24, 2026), against a price of €9.34. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Marimekko Oyj stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 0JX9 trades below its calculated fair value: price €9.34, fair value €10.19, a gap of about +9% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0JX9?
No. The price is what the market pays today (€9.34); the fair value is what the company's own numbers justify (€10.19). For Marimekko Oyj the two are €0.8502 per share apart. That gap is exactly why we show both numbers side by side.
How much is Marimekko Oyj worth?
The market values Marimekko Oyj at about €76.9M (market capitalisation, as of Sep 24, 2026). Per share that is €9.34; our models calculate a fair value of €10.19 per share.
What do the bullish and bearish scenarios say about 0JX9?
Our models span a range for Marimekko Oyj: cautious scenario €6.54, base €10.19, optimistic €18.17 per share (as of Sep 24, 2026, price €9.34). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is 0JX9 from its 52-week high?
Marimekko Oyj trades at €9.34, about 30% below its 52-week high of €13.39 and 2% above the low of €9.17 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of €10.19 is for.
Which stocks are comparable to Marimekko Oyj?
From the same area (Consumer Cyclical) we also value Ralph Lauren Corporation, Moncler S.p.A, LPP SA, Levi Strauss & Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Marimekko Oyj stock attractive at the current price?
The data as of Sep 24, 2026: price €9.34, calculated fair value €10.19 (+9%), Quality Score 82/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0JX9 calculated?
We run Marimekko Oyj through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of €10.19, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Marimekko Oyj currently trades 8 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Marimekko Oyj (0JX9)?
The closing price on Oct 2, 2026 was €9.34. Our model-based fair value is €10.19, about +9% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Marimekko Oyj right now?
The model range is unusually wide (€6.54 to €18.17). The outcome hinges heavily on assumptions, so read the point estimate with caution. The price sits close to our fair value, market and models broadly agree here, little valuation tension.
Where does the earnings growth of Marimekko Oyj (0JX9) come from?
Earnings per share at Marimekko Oyj grew +26.1 % a year from 2014 to 2025. Broken into its drivers: revenue per share +7.3 %, EBIT margin +18.0 %, tax rate +0.6 %, residual (interest, one-offs) −1.0 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Marimekko Oyj
How large is the market capitalisation of Marimekko Oyj (0JX9)?
The market capitalisation of Marimekko Oyj is €76.9M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/E ratio of Marimekko Oyj (0JX9)?
The price-to-earnings ratio of Marimekko Oyj is 0.2 (as of Jul 24, 2026). Price to earnings: how many years of current profit you pay for the stock. A P/E of 10 means ten years of profit.
What is the P/S ratio of Marimekko Oyj (0JX9)?
The price-to-sales ratio of Marimekko Oyj is 0.02 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Marimekko Oyj (0JX9)?
Earnings per share at Marimekko Oyj are €0.6170 (price ÷ EPS = P/E 0.2). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Marimekko Oyj (0JX9)?
The dividend yield of Marimekko Oyj is 4.5% (payout 68.1%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Marimekko Oyj (0JX9)?
The net margin of Marimekko Oyj is 12.9% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Marimekko Oyj (0JX9)?
The return on equity (ROE) of Marimekko Oyj is 32.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Marimekko Oyj (0JX9)?
On an EBIT basis the return on assets of Marimekko Oyj is 24.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Marimekko Oyj (0JX9)?
The operating margin of Marimekko Oyj is 12.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Marimekko Oyj (0JX9)?
Revenue at Marimekko Oyj is growing +4.5% versus a year earlier (3y avg +4.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Marimekko Oyj (0JX9)?
Earnings per share at Marimekko Oyj are growing +24.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Marimekko Oyj (0JX9) carry?
The net debt of Marimekko Oyj is €14.6M (fiscal year 2025, ≈ 0.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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