1338 (1338) Fair Value & Analysis
Consumer Defensive · Market cap HK$94.9M
Fair value as of: Jul 2, 2026
From 23 valuation models · updated today
Share price +7.1% over the past month.
Price vs Fair Value (12 months)
12‑month range HK$0.0260 – HK$0.0570 · the HK$0.0300 price screens below the HK$0.0330 fair value. As of Jul 2, 2026.
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1338 (1338) currently trades at HK$0.0300, while our model-based Fair Value estimate is HK$0.0330 — implying the stock looks roughly 10.0% undervalued today. We read business quality at 51/100 (solid quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
Over the trailing twelve months, 1338 generated revenue of HK$273M at a net margin of 1.4%. Revenue grew 6.9% year over year. It earns a return on equity of 2.6%. The balance sheet holds a net cash position of HK$66.2M. Fundamentals as of Jul 2, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
1338 reported revenue of HK$273M in FY2025 versus HK$274M in FY2021, a compound −0.0%/yr. Reported net income was HK$3.9M in FY2025.
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Similar stocks
6 more Household & Personal Products stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| PG PG | 2,590 MXN | 1,415 MXN | -45% |
| The Procter & Gamble Company PGCO34 | R$53.60 | R$29.97 | -44% |
| L'Oréal S.A LRLCF | $428.02 | $273.79 | -36% |
| Unilever PLC UNLYF | $59.34 | $46.11 | -22% |
| Colgate-Palmolive Company CPA | €79.16 | €55.96 | -29% |
| Hindustan Unilever Limited HINDUNILVR | ₹2,122 | ₹677.55 | -68% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.