1697 (1697) Fair Value & Analysis

Financial Services · Market cap HK$1.3B

1 1697 1697 · HK

PriceHK$0.2800

Fair ValueHK$0.2300

Upside-17.9%

Quality47/100

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Evidence: High Range HK$0.1700 – HK$0.2800

Fair value as of: Jul 2, 2026

From 15 valuation models · updated today

Share price −13.8% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$0.2750 – HK$0.4400 · fair‑value band HK$0.1700 – HK$0.2800 · the HK$0.2800 price screens above the HK$0.2300 fair value. As of Jul 2, 2026.

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Analysis

1697 (1697) currently trades at HK$0.2800, while our model-based Fair Value estimate is HK$0.2300 — implying the stock looks roughly 17.9% overvalued today. We read business quality at 47/100 (below-average quality), in the Financial Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

Over the trailing twelve months, 1697 generated revenue of HK$663M at a net margin of 8.3%. Revenue declined 79.5% year over year. It earns a return on equity of 0.5%. The balance sheet holds a net cash position of HK$157M. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$663M

Revenue growth (YoY) -79.5%

Net margin 8.3%

Return on equity 0.5%

Free cash flow −HK$242M FY2025

P/E ratio 28.0

More key figures

Operating margin -208%

EPS (TTM) HK$0.0400

EPS growth (YoY) -1.8%

Net cash HK$157M FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

1697 reported revenue of HK$650M in FY2025 versus HK$568M in FY2021, a compound +3.4%/yr. Reported net income was HK$53.7M in FY2025, compounding −41.8%/yr from FY2021.

Revenue +3.4%/yr

FY21 HK$568M

FY22 HK$852M

FY23 HK$926M

FY24 HK$510M

FY25 HK$650M

Net income −41.8%/yr

FY21 HK$469M

FY22 HK$280M

FY23 HK$159M

FY24 HK$143M

FY25 HK$53.7M

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Frequently asked questions

Is 1697 (1697) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$0.2300 versus a price of HK$0.2800 — about −18% (overvalued). Model-based estimate, not financial advice.

What is the fair value of 1697?

Our model-based fair value for 1697 is HK$0.2300 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$0.2800.

What is the quality score of 1697?

1697 has a Quality Score of 47/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 1697 (1697)?

1697 reported trailing-twelve-month revenue of about HK$663M (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 1697?

The net profit margin of 1697 is about 8.3%, meaning it keeps roughly 8.3% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.