1731 (1731) Fair Value & Analysis

Consumer Cyclical · Market cap HK$862M

1 1731 1731 · HK

PriceHK$0.7700

Fair ValueHK$0.3600

Upside-53.2%

Quality68/100

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Evidence: High Range HK$0.2800 – HK$0.4700

Fair value as of: Jul 2, 2026

From 24 valuation models · updated today

Share price +0.7% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$0.6120 – HK$0.8010 · fair‑value band HK$0.2800 – HK$0.4700 · the HK$0.7700 price screens above the HK$0.3600 fair value. As of Jul 2, 2026.

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Analysis

1731 (1731) currently trades at HK$0.7700, while our model-based Fair Value estimate is HK$0.3600 — implying the stock looks roughly 53.2% overvalued today. We read business quality at 68/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

Over the trailing twelve months, 1731 generated revenue of HK$239M at a net margin of 10.3%. Revenue declined 1.0% year over year. It earns a return on equity of 13.6%. The balance sheet holds a net cash position of HK$70.0M. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$239M

Revenue growth (YoY) -1.0%

Net margin 10.3%

Return on equity 13.6%

Free cash flow HK$25.6M FY2025

P/E ratio 4.5

More key figures

Operating margin 9.1%

EPS (TTM) HK$0.0100

Dividend yield 1.4%

EPS growth (YoY) -4.8%

Net cash HK$70.0M FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

1731 reported revenue of HK$239M in FY2025 versus HK$147M in FY2021, a compound +13.0%/yr. Reported net income was HK$24.5M in FY2025, compounding +58.4%/yr from FY2021.

Revenue +13.0%/yr

FY21 HK$147M

FY22 HK$218M

FY23 HK$208M

FY24 HK$244M

FY25 HK$239M

Net income +58.4%/yr

FY21 HK$3.9M

FY22 HK$10.3M

FY23 HK$14.9M

FY24 HK$29.8M

FY25 HK$24.5M

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Similar stocks

6 more Footwear & Accessories stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

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NIKE, Inc NKE	€39.88	€32.06	-20%
adidas AG ADDYY	$99.68	$63.37	-36%
ASICS Corporation ASCCY	$26.56	$19.43	-27%
Deckers Outdoor Corporation DECK	$105.57	$172.88	+64%
On Holding ONON	$36.21	$20.28	-44%
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Frequently asked questions

Is 1731 (1731) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$0.3600 versus a price of HK$0.7700 — about −53% (overvalued). Model-based estimate, not financial advice.

What is the fair value of 1731?

Our model-based fair value for 1731 is HK$0.3600 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$0.7700.

What is the quality score of 1731?

1731 has a Quality Score of 68/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 1731 (1731)?

1731 reported trailing-twelve-month revenue of about HK$239M (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 1731?

The net profit margin of 1731 is about 10.3%, meaning it keeps roughly 10.3% of revenue as net income. Based on the latest reported figures.

Does 1731 pay a dividend?

1731 currently shows a dividend yield of about 1.43% relative to its recent price (as of Jul 2, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.