DYD Co (219550) Fair Value & Analysis
Consumer Defensive · KR · Market cap 42.0B KRW
Fair value as of: Jun 24, 2026
Analysis
DYD Co (219550) currently trades at 1,139 KRW, while our model-based Fair Value estimate is 927.72 KRW — implying the stock looks roughly 18.5% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: low).
About the company
DYD Co.,LTD. engages in the manufacture, importing, exporting, and distribution of cosmetic products in South Korea and internationally. The company operates through Cosmetics and Construction segments. It also engages in the construction business. It sells through its own brands consisting of lilybyred, Hatherine, Haeserin, Slow Humming, and Dearown. The company was formerly known as DYD DAEYANG Co.,LTD. and changed its name to DYD Co.,LTD. in November 2021. DYD Co.,LTD. was founded in 2000 and is headquartered in Goyang-si, South Korea.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.