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It'S Hanbul Co (226320) Fair Value & Analysis

Consumer Defensive · KR · Market cap 174B KRW

Price9,020 KRW
Fair Value17,457 KRW
Upside+93.5%
Quality80/100
Evidence: Medium Range 12,881 KRW – 22,032 KRW

Fair value as of: Jun 25, 2026

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Analysis

It'S Hanbul Co (226320) currently trades at 9,020 KRW, while our model-based Fair Value estimate is 17,457 KRW — implying the stock looks roughly 93.5% undervalued today. We read business quality at 80/100 (high quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium) — always confirm before acting.

About the company

It'S Hanbul Co., Ltd. develops, manufactures, and sells cosmetics in South Korea and internationally. It offers skin care and makeup products; amino acid toners and ampoules; cleansers, moisturizers, and highlighters; skin hydration solutions; and deodorants under the IT'S SKIN, Flamel MD, Dixionist, Chasin' Rabbits, ICS, ATOPALM, Real Barrier, Derma:B, and ZEROID brands. The company was formerly known as It'S SKIN Co., Ltd. and changed its name to It'S Hanbul Co., Ltd. in 2017. It'S Hanbul Co., Ltd. was founded in 1989 and is headquartered in Seoul, South Korea.

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Frequently asked questions

Is It'S Hanbul Co (226320) undervalued?
As of Jun 25, 2026, our model estimates a fair value of 17,457 KRW versus a price of 9,020 KRW — about +94% (undervalued). Model-based estimate, not financial advice.
What is the fair value of 226320?
Our 21-model fair value for It'S Hanbul Co is 17,457 KRW (as of Jun 25, 2026), built from audited fundamentals. The current price is 9,020 KRW.
What is the quality score of 226320?
It'S Hanbul Co has a Quality Score of 80/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.