It'S Hanbul Co (226320) Fair Value & Analysis
Consumer Defensive · KR · Market cap 166B KRW
Fair value as of: Jul 22, 2026
From 22 valuation models · updated 19 days ago
Share price +0.9% over the past month.
A solid business, screening 68% undervalued on our models.
What matters now
- The rarer combination: high quality (70/100) AND below fair value. That earns a closer look rather than a quick verdict.
- The price is below even our cautious bear case (12,881 KRW). The market is more pessimistic than our downside scenario.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 22, 2026.
How to read this chart
60‑month range 8,840 KRW – 28,296 KRW · fair‑value band 12,881 KRW – 22,032 KRW · the 10,420 KRW price screens below the 17,457 KRW fair value. Dashed = 300-day average. As of Jul 22, 2026.
Analysis
It'S Hanbul Co (226320) currently trades at 10,420 KRW, while our model-based Fair Value estimate is 17,457 KRW, implying the stock looks roughly 67.5% undervalued today. The Quality Score stands at 70/100 (solid quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, It'S Hanbul Co generated revenue of 160B KRW at a net margin of 15.0%. Revenue grew 17.5% year over year. It earns a return on equity of 7.7%. Net debt stands at 14.9B KRW. Fundamentals as of Jul 22, 2026
Our scenario range runs from 12,881 KRW (bear case) to 22,032 KRW (bull case); at 10,420 KRW, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 28% below its 52-week high and 15% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -26% fair-value upside, at 68%, 226320 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 22 models by family
Widest divergence: DCF Models (19,557 KRW) versus Earnings-Based (7,888 KRW). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 22, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 69 · Market factors (momentum, volatility) 36
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
It'S Hanbul Co., Ltd. develops, manufactures, and sells cosmetics in South Korea and internationally. It offers skin care and makeup products; amino acid toners and ampoules; cleansers, moisturizers, and highlighters; skin hydration solutions; and deodorants under the IT'S SKIN, Flamel MD, Dixionist, Chasin' Rabbits, ICS, ATOPALM, Real Barrier, Derma:B, and …
Full company description
It'S Hanbul Co., Ltd. develops, manufactures, and sells cosmetics in South Korea and internationally. It offers skin care and makeup products; amino acid toners and ampoules; cleansers, moisturizers, and highlighters; skin hydration solutions; and deodorants under the IT'S SKIN, Flamel MD, Dixionist, Chasin' Rabbits, ICS, ATOPALM, Real Barrier, Derma:B, and ZEROID brands. The company was formerly known as It'S SKIN Co., Ltd. and changed its name to It'S Hanbul Co., Ltd. in 2017. It'S Hanbul Co., Ltd. was founded in 1989 and is headquartered in Seoul, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
It'S Hanbul Co reported revenue of 153B KRW in FY2025 versus 140B KRW in FY2021, a compound +2.3%/yr. Reported net income was 16.7B KRW in FY2025.
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Peer Group
Household & Personal Products · 244 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Household & Personal Products median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate (as of Jul 22, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Procter & Gamble Company PG | $146.80 | $108.16 | -26% |
| Unilever PLC ULN | 1,080 MXN | 1,273 MXN | +18% |
| Hindustan Unilever Limited HINDUNILVR | ₹2,144 | ₹1,000 | -53% |
| Essity AB ESSITYA | kr 279.00 | kr 250.02 | -10% |
| Godrej Consumer Products Limited GODREJCP | ₹1,088 | ₹367.64 | -66% |
| Marico Limited MARICO | ₹846.75 | ₹233.05 | -72% |
| APR Co 278470 | 375,000 KRW | 151,222 KRW | -60% |
| Dabur India Limited DABUR | ₹429.45 | ₹181.60 | -58% |
| Kimberly-Clark de México, S. A. B. de C. V., KIMBERA | 38.07 MXN | 50.09 MXN | +32% |
| PT Unilever Indonesia Tbk UNVR | 1,730 IDR | 1,934 IDR | +12% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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